BUS 400 week 5

Milestone Two Guidelines and Rubric

BUS‐400‐Q2758 Driving Business Opportunities 23EW2 MA

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Milestone Two Guidelines and Rubric - BUS-400-Q2758 Driving Business Opportunities 23EW2 https://learn.snhu.edu/d2l/le/content/1414257/viewContent/28245747/View

1 of 7 11/20/2023, 4:30 AM

BUS 400 Milestone Two Guidelines and Rubric

Overview

You are excited to see the possibilities after �nishing the Business Model Canvas Template. The next step is the development of the BMC slide deck for review by the experienced former project manager mentioned in the

Module Four assignment.

Scenario

In the BMC slide deck, you will make educated assumptions (based on research in Marketline, Yahoo Finance, or the company’s website) about your selected company’s resources, partnerships, cost structures (what needs to be

paid for), how the product or service will be marketed, value delivery (product sold online, in-store, or both), and the unique value proposition for a speci�c targeted market segment.

All 99 sseeggmmeennttss of your redeveloped BMC must encompass elements to achieve new product/service feasibility.

Beyond pro�tability, other key elements that the experienced project manager stressed were diversity, equity, and inclusion (DEI), as well as corporate social responsibility (CSR). In the marketplace, companies that have diverse

project teams get varied perspectives that help the overall project. Just as important, companies that “give back” to the communities they serve do better and are supported by millennial buyers—a big target segment for many

companies.

Financials, DEI, and CSR must be addressed in the funding pitch, which you will complete as your course project, due in Module Seven.

Prompt

You will create a slide deck that will help you expand on your BMC chart in detail as you re�ne how your selected company will create value for itself while delivering a new product or service for customers. Complete the

Milestone Two Template linked in the Guidelines for Submission section for this assignment.

Speci�cally, you must address the following rubric criteria:

1. DDeelliivveerr aa uunniiqquuee vvaalluuee pprrooppoossiittiioonn..

a. Leveraging the blue ocean strategy, what makes the product or service unique?

b. How does it provide a strategic advantage in the marketplace?

2. AAnnsswweerr kkeeyy bbuussiinneessss mmooddeell qquueessttiioonnss aabboouutt tthhee ccuussttoommeerr..

a. Customer acquisitions

b. Revenue models

c. Price points for the product/service

d. Key activities for the value proposition (product or service)

3. AAnnsswweerr kkeeyy bbuussiinneessss mmooddeell qquueessttiioonnss aabboouutt aasssseettss,, ppaarrttnneerrss,, aanndd ccoosstt..

a. Assets available

b. Key partners

c. Cost structures

4. IImmppoorrtt yyoouurr eexxiissttiinngg business model canvas chart from Module Four.

5. CCllaarriiffyy yyoouurr bbuussiinneessss mmooddeell aassssuummppttiioonnss..

a. Check your assumptions

b. Complete the assumptions chart



Milestone Two Guidelines and Rubric - BUS-400-Q2758 Driving Business Opportunities 23EW2 https://learn.snhu.edu/d2l/le/content/1414257/viewContent/28245747/View

2 of 7 11/20/2023, 4:30 AM

6. PPrreeppaarree ttoo mmeeeett ccuussttoommeerrss..

a. Highlight the materials needed

7. UUppddaattee yyoouurr ddooccuummeennttaattiioonn..

a. Targeted segment

b. Type of value delivered

c. How the product is unique

8. UUppddaattee yyoouurr bbuussiinneessss mmooddeell..

a. Complete any updates to the BMC chart

What to Submit

Submit the completed Milestone Two Template PPT. Sources should be cited according to APA style.

Supporting Materials

The following resources support your work on this Milestone:

RReeaaddiinngg: 6 Revenue Models Every Entrepreneur Should Know

This resource provides an overview of revenue models and can be used to help you choose a model for your product/service.

RReeaaddiinngg: Bottom-up Sales Forecasting for Pre-revenue Startups

This resource dives into the overarching concepts around forecasting sales, cash �ow, selling costs, and expected average selling price per sale.

Milestone Two Rubric

CCrriitteerriiaa EExxeemmppllaarryy ((110000%%)) PPrroo��cciieenntt ((8855%%)) NNeeeeddss IImmpprroovveemmeenntt ((5555%%)) NNoott EEvviiddeenntt ((00%%)) VVaalluuee

UUnniiqquuee VVaalluuee PPrrooppoossiittiioonn Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Delivers a unique value

proposition

Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

may include details surrounding

the blue ocean strategy or how it

helps provide a strategic

advantage

Does not attempt criterion 10

KKeeyy BBuussiinneessss MMooddeell

QQuueessttiioonnss:: TThhee CCuussttoommeerr

Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Answers key business model

questions about the customer

Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

may include cursory answers or

missing components

Does not attempt criterion 10

KKeeyy BBuussiinneessss MMooddeell

QQuueessttiioonnss:: AAsssseettss,, PPaarrttnneerrss,,

aanndd CCoosstt

Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Answers key business model

questions about assets, partners,

and cost

Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

may include cursory answers or

missing components

Does not attempt criterion 10

CCrreeaattee BBuussiinneessss MMooddeell Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Creates business model Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

Does not attempt criterion 15

Milestone Two Guidelines and Rubric - BUS-400-Q2758 Driving Business Opportunities 23EW2 https://learn.snhu.edu/d2l/le/content/1414257/viewContent/28245747/View

3 of 7 11/20/2023, 4:30 AM

sophisticated, or creative manner omissions; areas for improvement

may include incomplete or

inaccurate BMC chart

CCllaarriiffyy BBuussiinneessss MMooddeell

AAssssuummppttiioonnss

Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Clari�es business model

assumptions

Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

may include incomplete checklist

or missing components

Does not attempt criterion 10

PPrreeppaarree ttoo MMeeeett CCuussttoommeerrss Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Prepares to meet customers Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

may include highlighted sections

that don’t �t the need

Does not attempt criterion 10

UUppddaattee DDooccuummeennttaattiioonn Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Updates documentation Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

may include incomplete or

inaccurate documentation

Does not attempt criterion 10

UUppddaattee BBuussiinneessss MMooddeell Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Updates business model Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

may include cursory or incomplete

updated BMC chart

Does not attempt criterion 15

AArrttiiccuullaattiioonn ooff RReessppoonnssee Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Clearly conveys meaning with

correct grammar, sentence

structure, and spelling,

demonstrating an understanding

of audience and purpose

Shows progress toward

pro�ciency, but with errors in

grammar, sentence structure, and

spelling, negatively impacting

readability

Submission has critical errors in

grammar, sentence structure, and

spelling, preventing understanding

of ideas

5

CCiittaattiioonnss aanndd AAttttrriibbuuttiioonnss Uses citations for ideas requiring

attribution, with few or no minor

errors

Uses citations for ideas requiring

attribution, with consistent minor

errors

Uses citations for ideas requiring

attribution, with major errors

Does not use citations for ideas

requiring attribution

5

TToottaall:: 100%

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Milestone Two Guidelines and Rubric - BUS-400-Q2758 Driving Business Opportunities 23EW2 https://learn.snhu.edu/d2l/le/content/1414257/viewContent/28245747/View

7 of 7 11/20/2023, 4:30 AM