Presentation Analysis

Running Head: MILESTONE TWO 1

MILESTONE TWO 2

Milestone Two

CA408

April 29, 2019

Change in Global Average Smartphone Sales

For the last decade, the smartphone market has grown at an astonishing pace, with double-digit each year, even during a global depression. The growth started to slow beginning in early 2014. In 2016, it was abruptly in the single digits, and in 2017, the shipments of global smartphones, for the first time, decreased – there was low sales of smartphones in 2017 than in 2016 (see the chart below). Now, every smartphone manufacturer is now experiencing a market where, at best, they can expect a single-digit growth in smartphone sales and most appear to be ready for the declines (Swearingen, 2018).

In 2017, based on the International Data Corporation (IDC), global deliveries of smart phones decreased annually for the first time in history. IDC adds that the same thing occurred in the U.S. market in 2018 – the market saturated at 90 to 100 percent in most of the developed countries.

According to IDC, 43 percent of phones sold in the U.S. in 2016 cost at a price equal or more than $600. Another 40 percent of phones sold cost less than $300, about all of those phones sold through retailers. Nearly the price of 20 percent phones sold at this period ranges from $200 to $600. Regardless of all this, there is no doubt that there is an increased rate of phone replacements. In fact, over the past five years, the rate of smartphone replacement in the United States has increased from an average of between 20 and 24 months. Even though the global smartphone market expected to deteriorate again by 3 percent in 2018, IDC has projected that the market will experience low growth for the next three years (IDC, 2019).

The above data comprises the statistics in the past years with regards to the sales of smartphones. The data can highly help to understand the smartphone market and forecast its growth in the coming years. Through the presentation of the data in the charts, it is easy to identify the trend, which enhances understanding of the data.

References

IDC. (2019). IDC - Smartphone Market Share - OS. Retrieved from https://www.idc.com/promo/smartphone-market-share/os

Swearingen, J. (2018). We’re No Longer in the Smartphone Plateau. We’re in the Smartphone Decline.

http://nymag.com/intelligencer/2018/12/global-u-s-growth-in-smartphone-growth-starts-to-decline.html

Feedback from Teacher

Good work presenting this data.  It wasn't clear how this data was tied to your project. You proposed in week 1 that you were a project manager that would be responsible for motivating your team.  You mention communication was the key to a successful team project.  You were going to present the project milestones and risks to the stakeholders of the project.  How does the sales of mobile phones relate to this project?  Is the project the team is working on? If so, what is the project and how does this data meet your previous proposal goals?  In this paper, you presented good information, but you will need to work on your APA format for citations and references.  All your charts are figures. You'll need to research how to cite a figure correctly and correct all your references.   Use the citation quick guide to help with this.  Otherwise, I will need to see a clear connection for this data to your project in your presentation.