Measuring Success Assignment Week 3

4/3/22, 9:31 AM Milestone One Guidelines and Rubric - MBA-620-X4689 Measuring Success in an Org 22TW4

https://learn.snhu.edu/d2l/le/content/1022673/viewContent/17803155/View 1/4

Milestone One Guidelines and Rubric

Scenario

You are a former Navy officer and fighter pilot who is now the controller of a division of TransGlobal Airlines, which u�lizes a fleet of

corporate jets for charter at several airports in the southeast part of the United States. Your division’s private charter clients include

several Fortune 500 companies in the region. The Chief Financial Officer (CFO) has informed you that the company is considering

the acquisi�on of two smaller avia�on firms in the Caribbean specializing in chartered flights for luxury vaca�ons using light aircra�

(60 passengers or less). The CFO has tasked you with assessing the organiza�onal benefits of acquiring these avia�on firms. The

CFO intends to develop a new business plan for the organiza�on if your analysis recommends moving forward with the acquisi�on.

A�er an ini�al assessment, the company has shortlisted two airlines they want to examine further for acquisi�on. To understand all

aspects of the two airlines under considera�on, you have visited each proposed site to assess their performance. The assessment

includes crea�ng and analyzing a balanced scorecard for each airline with all four components—financial, internal processes,

customers/market, and learning and growth—that will impact the acquisi�on.

In this milestone, you will use the given informa�on to create balanced scorecards for Company A and Company B.

Prompt

Use the Basic Balanced Scorecard Template to create a balanced scorecard for each company.

Specifically, you must address the following rubric criteria:

A. Use the data given in Company A Informa�on and Company A Financials to create a balanced scorecard for Company A.

The balanced scorecard should highlight key performance indicators, such as net profit, annual growth, and market share,

and include the four components:

a. Financial: Complete the financial sec�on of the balanced scorecard template, iden�fying two of the most relevant

key performance indicators.

i. Explain your ra�onale for the KPIs chosen, with an explana�on of the cause-and-effect rela�onship between

the chosen KPIs.

b. Internal Processes: Complete the internal processes sec�on of the balanced scorecard template, iden�fying two of

the most relevant key performance indicators.

i. Explain your ra�onale for the KPIs chosen, with an explana�on of the cause-and-effect rela�onship between

the chosen KPIs.

c. Customers/Market: Complete the customers/market sec�on of the balanced scorecard template, iden�fying two of

the most relevant key performance indicators.

i. Explain your ra�onale for the KPIs chosen, with an explana�on of the cause-and-effect rela�onship between

the chosen KPIs.

d. Learning and Growth: Complete the customers/market sec�on of the balanced scorecard template, iden�fying two

of the most relevant key performance indicators.

i. Explain your ra�onale for the KPIs chosen, with an explana�on of the cause-and-effect rela�onship between

the chosen KPIs.



MBA-620-X4689 Measuring Success in an Org 22TW4 TM

4/3/22, 9:31 AM Milestone One Guidelines and Rubric - MBA-620-X4689 Measuring Success in an Org 22TW4

https://learn.snhu.edu/d2l/le/content/1022673/viewContent/17803155/View 2/4

B. Use the data given in Company B Informa�on and Company B Financials to create a balanced scorecard for Company B. The

balanced scorecard should highlight key performance indicators, such as net profit, annual growth, and market share, and

include the four components:

a. Financial: Complete the financial sec�on of the balanced scorecard template, iden�fying two of the most relevant

key performance indicators.

i. Explain your ra�onale for the KPIs chosen, with an explana�on of the cause-and-effect rela�onship between

the chosen KPIs.

b. Internal Processes: Complete the internal processes sec�on of the balanced scorecard template, iden�fying two of

the most relevant key performance indicators.

i. Explain your ra�onale for the KPIs chosen, with an explana�on of the cause-and-effect rela�onship between

the chosen KPIs.

c. Customers/Market: Complete the customers/market sec�on of the balanced scorecard template, iden�fying two of

the most relevant key performance indicators.

i. Explain your ra�onale for the KPIs chosen, with an explana�on of the cause-and-effect rela�onship between

the chosen KPIs.

d. Learning and Growth: Complete the customers/market sec�on of the balanced scorecard template, iden�fying two

of the most relevant key performance indicators.

i. Explain your ra�onale for the KPIs chosen, with an explana�on of the cause-and-effect rela�onship between

the chosen KPIs.

Guidelines for Submission:

Submit two completed Excel spreadsheets using the provided template.

Criteria Proficient (100%) Needs Improvement (80%) Not Evident (0%) Value

Company A Balanced

Scorecard: Financial

Component

Develops the balanced scorecard’s financial component for Company A with two of the most relevant key performance indicators in that component; shares the ra�onale for the choice of KPIs; iden�fies cause-effect rela�onships between chosen KPIs

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include iden�fying relevant KPIs in the financial component, describing a valid ra�onale for the choice of KPIs, or iden�fying a clear cause- effect rela�onship

Does not a�empt criterion 11

Company A Balanced

Scorecard: Internal Process

Component

Develops the balanced scorecard’s internal process component for Company A with two of the most relevant key performance indicators in that component; shares the ra�onale for the choice of KPIs; iden�fies cause-effect rela�onships between chosen KPIs

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include iden�fying relevant KPIs in the internal process component, describing a valid ra�onale for the choice of KPIs, or iden�fying a clear cause-effect rela�onship between chosen KPIs

Does not a�empt criterion 11

Company A Balanced

Scorecard: Customer/Market

Component

Develops the balanced scorecard’s customer/market component for Company A with two of the most relevant key performance indicators in that component; shares the ra�onale for the choice of KPIs; iden�fies cause-effect rela�onships between chosen KPIs

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include iden�fying relevant KPIs in the customer/market component, describing a valid ra�onale for the choice of KPIs, or iden�fying a clear cause-effect rela�onship between chosen KPIs

Does not a�empt criterion 11

Milestone One Rubric

4/3/22, 9:31 AM Milestone One Guidelines and Rubric - MBA-620-X4689 Measuring Success in an Org 22TW4

https://learn.snhu.edu/d2l/le/content/1022673/viewContent/17803155/View 3/4

Company A Balanced

Scorecard: Learning and

Growth Component

Develops the balanced scorecard’s learning and growth component for Company A with two of the most relevant key performance indicators in that component; shares the ra�onale for the choice of KPIs; iden�fies cause-effect rela�onships between chosen KPIs

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include iden�fying relevant KPIs in the learning and growth component, describing a valid ra�onale for the choice of KPIs, or iden�fying a clear cause-effect rela�onship between chosen KPIs

Does not a�empt criterion 11

Company B Balanced

Scorecard: Financial

Component

Develops the balanced scorecard’s financial component for Company B with two of the most relevant key performance indicators in that component; shares the ra�onale for the choice of KPIs; iden�fies cause-effect rela�onships between chosen KPIs

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include iden�fying relevant KPIs in the financial component, describing a valid ra�onale for the choice of KPIs, or iden�fying a clear cause- effect rela�onship between chosen KPIs

Does not a�empt criterion 11

Company B Balanced

Scorecard: Internal Process

Component

Develops the Balanced Scorecard’s internal process component for Company B with two of the most relevant key performance indicators in that component; shares the ra�onale for the choice of KPIs; iden�fies cause-effect rela�onships between chosen KPIs

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include iden�fying relevant KPIs in the internal process component, describing a valid ra�onale for the choice of KPIs, or iden�fying a clear cause-effect rela�onship between chosen KPIs

Does not a�empt criterion 11

Company B Balanced

Scorecard: Customer/Market

Component

Develops the balanced scorecard’s customer/market component for Company B with two of the most relevant key performance indicators in that component; shares the ra�onale for the choice of KPIs; iden�fies cause-effect rela�onships between chosen KPIs

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include iden�fying relevant KPIs in the customer/market component, describing a valid ra�onale for the choice of KPIs, or iden�fying a clear cause-effect rela�onship between chosen KPIs

Does not a�empt criterion 11

Company B Balanced

Scorecard: Learning and

Growth Component

Develops the balanced scorecard’s learning and growth component for Company B with two of the most relevant key performance indicators in that component; shares the ra�onale for the choice of KPIs; iden�fies cause-effect rela�onships between chosen KPIs

Shows progress toward proficiency, but with errors or omissions; areas for improvement may include iden�fying relevant KPIs in the learning and growth component, describing a valid ra�onale for the choice of KPIs, or iden�fying a clear cause-effect rela�onship between chosen KPIs

Does not a�empt criterion 11

Ar�cula�on of Response

Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstra�ng an understanding of audience and purpose

Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, nega�vely impac�ng readability

Submission has cri�cal errors in grammar, sentence structure, and spelling, preven�ng understanding of ideas

12

4/3/22, 9:31 AM Milestone One Guidelines and Rubric - MBA-620-X4689 Measuring Success in an Org 22TW4

https://learn.snhu.edu/d2l/le/content/1022673/viewContent/17803155/View 4/4

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