Week 3 Org Strategy Internal Environment

1/14/22, 4:21 PM Milestone One Guidelines and Rubric - MBA-540-X3553 Org Strategy in Global Env 22TW3

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Milestone One Guidelines and Rubric

Overview

You got the job! You have been appointed the director of strategic planning for the Fortune Global 500 company you selected in

Module One. They were impressed with your detailed background research about the company’s vision and goals.

The vice president of strategy and opera�ons (VP) has confided to you that strategic planning has been a challenge for the company

over the past year, specifically cra�ing new strategies and aligning them to the company’s mission and goals. You have now been

tasked with crea�ng a new strategic planning proposal to help the company explore at least one new growth opportunity to

increase its revenue or market share in the industry.

To create your proposal, you first need to analyze the company’s business environment and iden�fy possible opportuni�es for

growth. In this assignment, you will analyze your company’s internal business environment and explain its influence on revenue or

market share.

Prompt

Perform an internal environment analysis of your company to understand the company’s current business environment and future

goals. Use resources such as the company website, which will have per�nent informa�on including its most recent sustainability

report, and other relevant sources to help complete this presenta�on. You can also use the resources in the MBA Library Research

Guide to conduct further research about your company.

Create a Microso� PowerPoint presenta�on to show the results of your analysis. Use both onscreen text and speaker notes to

convey your informa�on effec�vely. For example, you can use brief bulleted lists summarizing the highlights of your analysis on the

slide, and include more detailed explana�ons where needed in your speaker notes.

Specifically, you must address the following rubric criteria:

A. Overview (slide 1): Provide a brief overview of the company's products, services, and customer base.

B. Exis�ng En��es (slides 2–3): Iden�fy at least two exis�ng partnerships, mergers, or acquisi�ons. Explain how these en��es

contribute to the company’s revenue or market share.

C. Five-Year Goals (slide 4): Speculate on what the company wants to achieve in the next five years by considering its mission

statement, its values and goals, and relevant sec�ons of its sustainability report.

Guidelines for Submission

Submit a PowerPoint presenta�on with 4–6 slides. Sources should be cited according to APA style. Consult the Shapiro Library APA

Style Guide for more informa�on on cita�ons.

Criteria Exemplary (100%) Proficient (90%) Needs Improvement

(70%) Not Evident (0%) Value

Overview Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Provides a brief

overview of the

company's products,

services, and

customer base

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

Does not a�empt

criterion

25

Milestone One Rubric



MBA-540-X3553 Org Strategy in Global Env 22TW3 TM

1/14/22, 4:21 PM Milestone One Guidelines and Rubric - MBA-540-X3553 Org Strategy in Global Env 22TW3

https://learn.snhu.edu/d2l/le/content/948990/viewContent/16870888/View 2/4

include providing

adequate details

about the company's

products or services,

or correctly

iden�fying the

customer base

Exis�ng En��es Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Iden�fies two

exis�ng partnerships,

mergers, or

acquisi�ons; explains

how these en��es

contribute to the

company’s revenue

or market share

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include iden�fying at

least two exis�ng

en��es correctly or

explaining how they

contribute correctly

and clearly

Does not a�empt

criterion

30

Five-Year Goals Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Speculates on what

the company wants

to achieve in the

next five years by

considering its

mission statement,

its values and goals,

and relevant sec�ons

of its sustainability

report

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include providing

reasonable

specula�on about

the company’s goals,

or giving adequate

considera�on to the

mission statement,

its values and goals,

and relevant sec�ons

of its sustainability

report

Does not a�empt

criterion

30

Ar�cula�on of

Response

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Clearly conveys

meaning with correct

grammar, sentence

structure, and

spelling,

demonstra�ng an

understanding of

audience and

purpose

Shows progress

toward proficiency,

but with errors in

grammar, sentence

structure, and

spelling, nega�vely

impac�ng readability

Submission has

cri�cal errors in

grammar, sentence

structure, and

spelling, preven�ng

understanding of

ideas

10

Cita�ons and

A�ribu�ons

Uses cita�ons for

ideas requiring

a�ribu�on, with few

or no minor errors

Uses cita�ons for

ideas requiring

a�ribu�on, with

consistent minor

errors

Uses cita�ons for

ideas requiring

a�ribu�on, with

major errors

Does not use

cita�ons for ideas

requiring a�ribu�on

5

Total 100%

1/14/22, 4:21 PM Milestone One Guidelines and Rubric - MBA-540-X3553 Org Strategy in Global Env 22TW3

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1/14/22, 4:21 PM Milestone One Guidelines and Rubric - MBA-540-X3553 Org Strategy in Global Env 22TW3

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