BUS 400 week 3

Milestone One Guidelines and Rubric

BUS‐400‐Q2758 Driving Business Opportunities 23EW2 MA

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Milestone One Guidelines and Rubric - BUS-400-Q2758 Driving Business Opportunities 23EW2 https://learn.snhu.edu/d2l/le/content/1414257/viewContent/28245744/View

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BUS 400 Milestone One Guidelines and Rubric

Overview

It’s the moment of truth: the �rst step in introducing the new project to senior management. The senior management team is located in another state and wants to hear your pitch remotely. They have given you �ve minutes to

deliver your pitch during a leadership meeting.

Prompt

Create and record an elevator pitch for your new product or service using your project outline as a guide. In your pitch, be sure to include the following:

• IInnttrroodduuccttiioonn: Introduce your product or service.

• HHooww iitt ��ttss: Describe how the product or service �ts into the overall strategic plan and mission of the company.

◦ Speculate about whether the product or service �ts within the capabilities of the company based on your research from previous modules (use resources like Marketline.com, Yahoo Finance, and investor relations

pages within the company’s website).

• JJuussttii��ccaattiioonn: Justify your suggestion based on the numbers.

◦ What will be the revenue gain?

◦ Speculate on an ROI that justi�es the project for investors and/or senior management.

• EEnnhhaanncciinngg tthhee mmiissssiioonn: Explain how the new product or service enhances the company’s overall mission.

◦ Does it project pro�tability?

◦ Support your position with information and data from the company's 10K (use resources like Marketline.com, Yahoo Finance, and investor relations pages within the company’s website).

What to Submit

To complete this project, you must submit the following:

• A 3- to 5-minute elevator pitch video or audio recording (mp3) as well as an outline and references page in Word using double spacing, one-inch margins, and 12-point Times New Roman. Sources should be cited according

to APA style.

OORR

• A 1- to 3-page elevator pitch script in a Word document using double spacing, one-inch margins, and 12-point Times New Roman font. Sources should be cited according to APA style.

Milestone One Rubric

CCrriitteerriiaa EExxeemmppllaarryy ((110000%%)) PPrroo��cciieenntt ((8855%%)) NNeeeeddss IImmpprroovveemmeenntt ((5555%%)) NNoott EEvviiddeenntt ((00%%)) VVaalluuee

IInnttrroodduuccttiioonn Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Introduces the product or service Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

may include introduction that is

missing components

Does not attempt criterion 10

HHooww IItt FFiittss Exceeds pro�ciency in an

exceptionally clear, insightful,

Determines how the product or

service �ts into the overall

Shows progress toward

pro�ciency, but with errors or

Does not attempt criterion 25



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exceptionally clear, insightful,

sophisticated, or creative manner

service �ts into the overall

strategic plan and mission of the

company

pro�ciency, but with errors or

omissions; areas for improvement

may include speculations that are

cursory or not based on research

JJuussttii��ccaattiioonn Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Justi�es the suggestion based on

the numbers

Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

may include justi�cation that is

cursory or missing key

components

Does not attempt criterion 25

EEnnhhaanncciinngg tthhee MMiissssiioonn Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Explains how the new product or

service enhances the company’s

overall mission

Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

may include explanation that is

incomplete or not based on

research

Does not attempt criterion 20

AArrttiiccuullaattiioonn ooff RReessppoonnssee Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Clearly conveys meaning with

correct grammar, sentence

structure, and spelling,

demonstrating an understanding

of audience and purpose

Shows progress toward

pro�ciency, but with errors in

grammar, sentence structure, and

spelling, negatively impacting

readability

Submission has critical errors in

grammar, sentence structure, and

spelling, preventing understanding

of ideas

10

CCiittaattiioonnss aanndd AAttttrriibbuuttiioonnss Uses citations for ideas requiring

attribution, with few or no minor

errors

Uses citations for ideas requiring

attribution, with consistent minor

errors

Uses citations for ideas requiring

attribution, with major errors

Does not use citations for ideas

requiring attribution

10

TToottaall:: 100%

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