Module 9 - Homework Help
bdav10111
MilestoneOne-PresentationonBrandEquityandItsImportancetotheCompany.pptx
BRAND ANALYSIS AND IMPLICATIONS
Johnathon Davis
MBA 645
Professor Sauers
April 10, 2022
Brand Equity
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Importance of brand equity
Social value
Revenue from Goodwill
Price negotiation power
Positive implications
3
Emotional connection with customers
Increase in profits
Competitive edge
Long term customer sustainability
Safety concerns
4
Safety concerns communicated
Community support
Local government support
Employee support
Negative implications
5
Social media negative reaction
Employees concerns
Operational concerns
Strategic communication plan
6
Stakeholders
Communication needs
Mode of communication
Stakeholder’s Interest
7
Employees
Customers
Government agencies
Mode of communication
Mode of communication to customers via EMAILS and Social Marketing
Mode of communication to employees via meetings and emails
Mode of communication to government agencies via meetings
8
Impact of reopening
9
Impact of reopening to customers
Impact of reopening to employees
Impact of reopening to government agencies.
Functional departments
10
Marketing department
Safety department
Operational department
Roles and responsibilities
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Marketing department roles and responsibility
Safety department roles and responsibility
Operation department roles and responsibility
Feedback from shareholder
12
Legal issues in reopening
Ethical issue in reopening
Guidelines
Frequency of meetings
13
Feedback from shareholders
Quarterly meetings
Annual meetings
References
Aaker, D. A. (2009). Managing brand equity. simon and schuster.
Hoover, C. (2010). The strategic communication plan. FBI L. Enforcement Bull., 79, 16.
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