MilestoneAssignment.docx
Milestone Assignment
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· Due Aug 18 by 11:59pm
· Points 250
· Submitting a file upload
This assignment will be your milestone assignment, which is an assignment to reflect on what you have learned in this course. The objectives of this assignment are to (1) gain practice applying microeconomic theory, (2) to become familiar with sources of economic market information and (3) present various economic concepts and apply to a firm. You will answer the following questions based on a company that you have identified. It is important to make sure to pick a company that has relevant data that is easy able to access.
1. Identify the company by name and location.
2. Identify the firm’s primary industry and market structure
3. Describe the firm’s customers (households, business, schools, governments, etc.).
4. Explain the major determinants of demand for the firm’s primary product that they sell.
5. Does the firm face elastic or inelastic demand with regard to its primary product? Relate the characteristics of the price elasticity of demand in your answer.
6. How would you describe the market structure of the industry in which your firm operates? You will need to relate to each of the characteristics of the market structure in your answer. Make sure that you pick the correct market structure and are able to relate the market characteristics. Does the firm have pricing power? If yes, by how much?
7. Calculate the company’s sales and profit growth rates for the past year and the past three
years. Do the same for the firm’s rivals (firms with the same industry classification). Has the
firm’s growth rates matched its rivals? Summarize the company’s performance relative to
its rivals.
8. Has the Department of Justice or the Federal Trade Commission (FTC) taken action
recently against this firm? Report any major findings.
You will submit a 8-12 page paper. It will need to be formatted using APA style. I am grading your APA on the following areas: title page, running headers, in-text citations, reference page. You will need to use subheadings for each of the above listed points to make it very easy for the reader to understand each of your points.
Rubric
Milestone Rubric
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Milestone Rubric
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Criteria
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Ratings
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Pts
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This criterion is linked to a Learning OutcomeGuidelines
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20.0 pts
Excellent
Topic was approved, the paper includes a tile page, table of contents, introduction, subheadings for each of the 8 questions, conclusion, and reference page. The paper meets the 8-12 page guides and is written in APA format (Times New Roman font 12, double spaced, 1" margins, running header etc.)
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15.0 pts
Good
One of the guidelines was not met.
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6.0 pts
Acceptable
2 of the guidelines were not met.
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0.0 pts
Unacceptable
3 or more of the guidelines were not met.
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20.0 pts
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This criterion is linked to a Learning OutcomeIntroduction
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30.0 pts
Excellent
Strong introduction of topic’s key question(s), terms. Clearly delineates subtopics to be reviewed. Includes background on the company chosen for the project.
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25.0 pts
Good
Conveys topic and key question(s). Clearly delineates subtopics to be reviewed
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20.0 pts
Acceptable
Conveys topic, but not key question(s). Describes subtopics to be reviewed.
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0.0 pts
Unacceptable
Does not adequately convey topic. Does not describe subtopics to be reviewed
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30.0 pts
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This criterion is linked to a Learning OutcomeFocus & Sequencing
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30.0 pts
Excellent
All material clearly related to subtopic, main topic. Strong organization and integration of material within subtopics. Strong transitions linking subtopics, and main topic.
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25.0 pts
Good
All material clearly related to subtopic, main topic and logically organized within subtopics. Clear, varied transitions linking subtopics, and main topic
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20.0 pts
Acceptable
Most material clearly related to subtopic, main topic. Material may not be organized within subtopics. Attempts to provide variety of transitions
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0.0 pts
Uacceptable
Little evidence material is logically organized into topic, subtopics or related to topic. Many transitions are unclear or nonexistent
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30.0 pts
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This criterion is linked to a Learning OutcomeSupport
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40.0 pts
Excellent
Strong peer - reviewed research based support for each question
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33.0 pts
Good
Sources well selected to support questions with some research in support of the questions.
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28.0 pts
Acceptable
Sources generally acceptable but not peer - reviewed research (evidence) based
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0.0 pts
Unacceptable
Few sources supporting the questions. Sources insignificant or unsubstantiated.
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40.0 pts
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This criterion is linked to a Learning OutcomeConclusion
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10.0 pts
Excellent
Strong review of key conclusions. Strong integration with the questions that were asked. Insightful discussion of impact of the researched material on topic.
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6.0 pts
Good
Strong review of key conclusions. Strong integration with the questions that were asked. Discusses impact of researched material on topic.
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4.0 pts
Acceptable
Review of key conclusions. Some integration with the questions that were asked. Discusses impact of researched material on topic
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0.0 pts
Unacceptable
Does not summarize evidence with respect to the questions asked. Does not discuss the impact of researched material on topic.
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10.0 pts
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This criterion is linked to a Learning OutcomeGrammar & Mechanics
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40.0 pts
Excellent
The paper is free of grammatical errors and spelling & punctuation.
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33.0 pts
Good
Grammatical errors or spelling & punctuation are rare and do not detract from the paper
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28.0 pts
Acceptable
Very few grammatical, spelling or punctuation errors interfere with reading the paper.
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0.0 pts
Unacceptable
Grammatical errors or spellin g & punctuation substantially detract from the paper.
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40.0 pts
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This criterion is linked to a Learning OutcomeAPA Style & Communication
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40.0 pts
Excellent
No errors in APA style. Scholarly style. Writing is flowing and easy to follow .
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33.0 pts
Good
Rare errors in APA style that do not detract from the paper. Scholarly style. Writing has minimal awkward of unclear passages.
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28.0 pts
Acceptable
Errors in APA style are noti ceable. Word choice occasionally informal in tone. Writing has a few awkward or unclear passages
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0.0 pts
Unacceptable
Errors in APA style detract substantially from the paper. Word choice is informal in tone. Writing is choppy, with many awkward or unclear passages.
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40.0 pts
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This criterion is linked to a Learning OutcomeCitations & References
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40.0 pts
Excellent
All references and citations are correctly written and present.
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33.0 pts
Good
One reference or citations missing or incorrectly written.
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27.0 pts
Acceptable
Two references or citations missing or incorrectly written
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0.0 pts
Unacceptable
Reference and citation errors detract significantly from paper
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40.0 pts
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Total Points: 250.0
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rbgriff
