Marketing Strategies final paper & PPT

The marketing mix for Carrefour Company examines 4ps which includes the product, price, place, and promotion. (p.26) Also, there could be numerous marketing strategies such as innovation of products or services, consumers' experience, investment in advertising just to name a few which has assisted the company to develop. Marketing strategy assists companies in achieving the goals and objectives of the business and marketing mix which is the 4ps is largely used framework for explaining the strategies. Therefore, this paper explains the product, price, place, and promotion that Carrefour uses. (p.27).

Carrefour Product marketing mix

Carrefour is considered as foremost retail stores globally. The stores and also the services of this company are included in the strategy of its marketing mix product. The stores of Carrefour are existed globally in several formats to take care of various consumers' needs.

Convenience stores – they are aimed to cater to the requirements of the local consumers and they provide products at a cheap price and they also operate until late night.

Hypermarkets – this is the best place where families can stop and do their main shopping, they provide different items of food and non-food at a cheap price

Cash and carry stores or even the hyper cash stores that show every product on pallets where they sell to bulk buyers for instance restaurateurs

Supermarkets – they provide large amounts of non-food products, local products, and also fresh produce at striking prices.

Multiple channel strategy –this company is offering its consumers m-commerce as well as e-commerce where they can easily shop anywhere anytime.

Furthermore, different product mixes for this company enable it to cater to consumers with diverse tastes and preferences. Hence the product strategy of the company is mostly concerned with differentiation to address the requirements of its customers from different cultures for instance the Arabs in Asia. Precisely Carrefour provides products that are created depending on the western cultures and values to also supply for the European and American expatriates.

Carrefour pricing marketing mix

The company follows the policy of low prices each day although mostly shifts among policies mix. Mostly Carrefour Company maintains a cheap price for products that are very sensitive for instance products that have an elastic price, also the price of non-sensitive products is well reasoned and the price of imported products is very high. Nevertheless, the main revenue share is derived from selling owns brand products of Carrefour Company and the price depends on the demand. Therefore, this provides a perception concerning the price strategy in the company's marketing mix. (p.6748).

Also, the company makes use of the penetration pricing strategy to attain market share. For instance, the strategy could include selling their products at a cheaper price to raise sales by attracting more consumers. Moreover, the company has put itself as a discounter and has enabled its consumers to save more money. The rationale for embracing of penetration pricing strategy is because of competition and sensitive prices for consumers. (Pogorelova, 2016) Suggests that providing cheap prices makes it easy for Carrefour to overcome competition.

Carrefour place marketing mix

Carrefour Company includes over 12000 stores that operate in over 30 countries in Africa, Europe, Asia, and also America. The company has confirmed its existence in 19 integrated countries and 20 other countries have franchised stores for the company. In addition to the group, there is the growth of the traditional format and has a wide-ranging format for catering for numerous types of shopping patterns which could be bulky buyers, everyday purchases, or even weekly hypermarkets visit by businesses consumers.

The company of Carrefour makes sure that the stores look inviting through the use of modern as well as eye-catching designs with numerous banners in each store. Tactics like this offer the company a competitive advantage and it assists to increase sales and also market reach. by 2016 June, Carrefour had 7180 convenience stores, 1480 hypermarkets, 171 cash and carry stores, and 3460 supermarkets (Išoraitė, 2016)

Carrefour promotion marketing mix

IBM and its partners created an in-store system of promotion for the supermarkets as well as hypermarkets stores for Carrefour company and the company can wholly operate and enable it plan and carry out major targeted campaigns and get feedback concerning their effectiveness. As part of the company's Relationship Management Strategy, they launched a loyalty card which is MyCLUB for its marketing consumers to attain their loyalty as well as guarantee retention of their consumers. (p.6748). This card makes sure that consumers earn points on each purchase that they could redeem in place of cash when they visit next.

The promotional strategy for the company also includes the use of advert for creating awareness concerning its products. (p.6749) Mostly it places its advert in electronic media as well as print and also the websites and stores of the company. Provided with cultural diversity, advertisements are only operational in case they are adjusted to the requirements of the local markets.

In conclusion, it is safe to say that the 4Ps of Carrefour has enabled it to focus on expanding its marketing strategies. Also, the company provides numerous kinds of products to satisfy different preferences of consumers. The marketing mix is also supported by its ability to make use of various distribution channels to get to its consumers.

References

https://toggl.com/track/marketing-mix-4ps/

https://opentextbc.ca/businessopenstax/chapter/developing-a-marketing-mix/

Išoraitė, M. (2016). Marketing mix theoretical aspects. International journal of research granthaalayah, 25-28.

Pogorelova, E. Y. (2016). Marketing Mix for E-commerce. International journal of environmental & science education, 6744-6749.

MARKETING MIX FOR CARREFOUR COMPANY

Running Head: MARKETING MIX FOR CARREFOUR COMPANY 1

Marketing mix for Carrefour Company

SYAMSREE GANNAMANI

New England College

01/17/21