Final Marketing Plan

Milestone 2 Feedback

Remember that the target audience is for the new or improved product/service you are proposing

to the company. The target audience for Samsung may or may not be the same as for your new

product, etc. You should focus on the special attributes of those who would buy your product or

service to prove to the company there is interest, market share, profitability, etc., available for the

company if it enters this sector or industry.

Under your target audience heading you mentioned ages 15 – 45 but under the age demographics

you mentioned new ages groups. That is good as it expands the reach of Samsung. Make sure to

focus your research and writing on this group’s profile and how it makes sense for Samsung to

spend resources here.

For areas like socioeconomics, you need to talk about your target group. The background and

general statement you made are good especially if followed by data that shows socioeconomics

supports this group or is not a factor. For example, products that are essential have to be bought

or gained somehow even if the target group is not wealthy. They will forego other, non-essential

items to get what they need. The same for the other variables you discussed. They need tor elate

directly to your target audience for this service.

You missed the last question on the pandemic. Also, please proofread your writing for clarity,

etc. The sources you used are very general. You need references that speak to the service and

the company in which you are working. References need to be formatted as per APA

guidelines.

Keep working and if you need assistance, please write to me.