Marketing Plan Paper and Presentation - DOCUSIGN

Running head: HOW DOCUSIGN MADE PROFITS DURING THE PANDEMIC

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HOW DOCUSIGN MADE PROFITS DURING THE PANDEMIC 2

How DocuSign Made Profits During the Pandemic

Submitted by: Vishwas Podishetty

NEW ENGLAND COLLEGE

Course: Marketing Strategies

It is an American company with its headquarters in San Francisco in California. It is a company that works by allowing most organizations to have electronic management agreements in place. The agreements entered by DocuSign preferred e-signatures hence electronic signing on many devices. Globally, the corporation claims to have around half a million clients and many millions in varied countries, approximately 180 states. The company is effective since its e-signing is in accordance with the US ESIGN ACT and complies with the European Union regulations known as eIDAS. The company works as per the European union advanced, and the European union qualified signatures (Nadikattu, 2020). As per the year 2018, the company had signed its IPO, and the leading shareholder was the Sigma partners at the time, and there were also larger individual shareholders. It is true to say that the company was among the best performers during the 2019 and 2020 coronavirus pandemic. This is because the e-signing or electronic signing was advocated for due to social distancing, and the lockdowns there were imposed by different countries. It is true to say that since DocuSign has its presence in approximately 180 countries, the countries' lockdowns and cessation of movements led to the DocuSign work to be the last option and the last resort. The company had made sure that the DocuSign was well shared to allow e-signatures and played a vital role in time, resources, and other efforts being saved. It made sure that there were considerable time and essential efforts applied in streamlining apprehending signatures electronically.

The company made a considerable profit by integrating with diligent entities in 2019. The collaboration with the digital entities allowed the company to effectively gather e-signatures for effective resolutions and standardization of documents before 2019. The signatures were only requested based on the location and the signatures gotten were a wet link that came from workers who were only located in Australia Melbourne. The pandemic era made most people work from home and made them avoid crowded places; hence, most of the workers and clients decided to work from home on a full-time basis ("Agile treasury operations during COVID-19," 2020). This strategy of working from home came into its own. Hence, the workers in DocuSign were able to access and get the available document signed remotely without wasting essential and necessary valuable time. The company, during the pandemic, attracted many clients, and the trend in the market favored them since they had speeded up and streamlining processes .the effective streamlining procedures and the better speed actions were done made it attract many customers. There is a likelihood that DocuSign will continue making profits since it will be more valuable even during occasions where many documents need to be signed, like when it comes to yearly statements. They can be signed electronically in the shortest time possible, and multiple documents can get signed in a shorter duration. There is the likelihood that the profits accrue is as a result of being appropriate and in line with the client's demands since it shortened time experienced in annual approval procedures. In the ancient era, the process used to take a long since it involved printing, scanning, and a longer time to wait for signings, and it was time-consuming. The documents again used to be waited for arrival to the post, rescanned, and well saved in the entities and the original copies filed.

The company via DocuSign managed to enjoy elements of approved security and also to have the versions well controlled. There has been a significant security improvement via the usage of DocuSign in the signing of documents (Ocepek & Aspray, 2020). Documents that require signing from other offices have improved security features, and sensitive and personal information has a limited chance of suffering illegal and unauthorized interceptions. It has made it challenging for hackers to breach and intercept or even compromise email security hence becoming favored by many clients. The DocuSign security elements have permission settings that allow only relevant persons to access the information or documents. It works by appending electronic signatures or e-signature that does not replicate the actual signature in a copy-pasting form. Still, it embeds a conspicuous code for identification in the documents (Nadikattu, 2020). The codes ensure that it is the right and genuine person that has signed the documents and the exact location of where the signing took place. The use of e-signature and the documents get changes. The signatures are invalid hence making it difficult to sneak changes later. The setup also plays a role in attracting customers in that there is a limited chance that people can accidentally refer to a version of essential official data already superseded. Documents cannot go astray after being stored in a diligent entity.

The DocuSign target Market consisted of all genders and people above the age of 18 years. The target market does not factor in the individual's location since it can reach anybody anywhere provided; there is a network. According to the company records, most of the clients were youths up to 37 years of age, and the organization is investing more to capture them and make them see the organization's relevance. The company made its design simpler t=yet mire secure to make it able to be used by the literates and semi-literate who are often semiskilled and make up a larger market composition. Another factor contributing to the profits making of DocuSign during the pandemic is its straightforwardness. The answers from correspondents in various countries, including the US, UK, and Australia, concur with the assertion that it is straightforward. It is easily adopted, and the admins can use it less effort. The use of DocuSign is time-saving hence saves on time able to effectively manage strategic activities. It has also brought in a chance to collaborate with others for efficiency reasons.

References

Agile treasury operations during COVID-19. (2020). https://doi.org/10.1596/33649

Complete agreements in hours or minutes. (2020, September 2). Retrieved from https://www.docusign.com/products/electronic-signature

Nadikattu, R. R. (2020). undefined. COVID-19 Pandemic update 2020, 148-156. https://doi.org/10.26524/royal.37.13