5-2 Final Project One Submission: Application of the Fundamental Principles of Management for a Successful Company

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Doneisha Bishop

March 26, 2023

Mission and Vision

The stated goal of Google is to "make all of the world's information easily searchable and valuable to everyone." Its mission is to make "all of the world's knowledge available with a single mouse click."

The firm conveys its goal and vision to its workers and stakeholders through Google's corporate website, company-wide meetings, and internal communication channels. The company reinforces its mission and vision by integrating them into its core values, culture, and business strategy. Moreover, Google invests heavily in research and development to innovate new products and services that align with its mission and vision. The company also encourages employees to pursue projects that align with its mission and vision through initiatives like Google's 20% time, which allows employees to work on passion projects that may benefit the company (Breyter, 2022).

Strategic Management Plan

The company's management team greatly aided Google's strategic management strategy. The company's top leadership, including CEO Sundar Pichai and former CEO Larry Page, were instrumental in setting and implementing the company's vision, mission, and goals.

One specific example of management's role in executing Google's strategic management plan is the company's success in the mobile advertising market. In the early 2010s, Google recognized the potential of mobile advertising and invested heavily in developing its mobile advertising platform, AdMob. The company's management team, including then-CEO Larry Page and Chief Business Officer Nikesh Arora, saw mobile advertising as a strategic priority and allocated resources and talent to develop the platform.

Organizational Culture

Google's management has created and maintained a positive organizational culture that promotes innovation, collaboration, and employee empowerment. The company's leadership, including CEO Sundar Pichai, has implemented several strategies and initiatives to promote a positive organizational culture at Google. Some of how management has helped to influence the corporate culture at Google positively include:

1. Encouraging open communication: Google's management promotes open communication and transparency by regularly holding town hall meetings, where employees can ask questions and provide feedback to senior executives. Additionally, Google has an "open-door policy," encouraging employees to approach management with concerns or ideas.

2. Promoting employee empowerment: Google's management encourages employees to work on passion projects during their "20% time." This initiative allows employees to spend 20% of their workweek on projects that interest them, regardless of whether they are directly related to their job duties (Breyter, 2022).

Decision-Making Process

Management plays a pivotal role in the decision-making process at Google. The company's top leadership, including CEO Sundar Pichai and the executive team, are responsible for making strategic decisions that affect the company's direction, growth, and operations. The management team uses a variety of decision-making models and principles of ethics to guide their decision-making process.

One example of management's decision-making process based on principles of ethics is Google's decision to withdraw its search engine from China in 2010. This decision was made due to concerns over censorship and human rights violations in China. Google's management team believed that the company's freedom of expression and user privacy principles were incompatible with the Chinese government's censorship policies. As a result, Google withdrew its search engine from China, even though it meant losing out on a significant market opportunity.

Principles of Ethics

Google's management functions are closely aligned with the company's principles of ethics. The management team at Google has demonstrated a commitment to ethical leadership by incorporating ethical considerations into each management function.

Planning: The planning function of management involves setting goals and objectives for the organization. At Google, the company's goals and objectives align with its core ethical principles, including a commitment to transparency, user privacy, diversity, and inclusion.

Organizing: The organizing function of management involves allocating resources and designing the organizational structure (Cook, 2012). At Google, the company's organizational structure is designed to promote transparency and collaboration, which helps to promote ethical decision-making throughout the organization.

Human Resources

Google strategically uses human resources to develop its personnel to enhance the company's business processes. The company strongly emphasizes employee development and invests heavily in training, mentoring, and career development programs. One method Google invests in its workers' growth is via a program called "20% time," which allows each worker 20% of their workweek to concentrate on personal interests (Zehir et al., 2020). This program encourages employee innovation and creativity and helps foster a culture of continuous learning and development.

Google also offers a wide range of training and development programs for employees. For example, the company offers "Google University," a program that provides employees access to various training resources and courses.

References

Cook, J. (2012). How Google Motivates their Employees with Rewards and Perks. THINKINGLEADER. https://discover.hubpages.com/business/How-Google-Motivates-their-Employees-with-Rewards-and-Perks

Breyter, M. (2022). Starting with Why. In Agile Product and Project Management: A Step-by- Step Guide to Building the Right Products Right (pp. 23–42). Berkeley, CA: Apress.

https://link.springer.com/chapter/10.1007/978-1-4842-8200-7_2

Pawar, A. S., Nagpal, S., Pawar, N., Lerman, L. O., & Eirin, A. (2020). General Public’s Information-Seeking patterns of topics related to obesity: Google Trends analysis.  JMIR Public Health and Surveillance,  6(3), e20923. https://publichealth.jmir.org/2020/3/e20923/

Zehir, C., Karaboğa, T., & Başar, D. (2020). The transformation of human resource management and its impact on overall business performance: Big Data analytics and ai technologies in strategic HRM.  Digital Business Strategies in Blockchain Ecosystems: Transformational Design and Future of Global Business, 265-279. https://link.springer.com/chapter/10.1007/978-3-030-29739-8_12