Business Management

Milestone 1:

· You will need to choose a company that has or could have a marketing problem that needs to be solved. It can be a for-profit or nonprofit organization.

· The Milestone 1 paper will identify and describe your chosen company, what business it is in, and set out the problem that needs to be solved. This is a situational analysis. See the description on page 232 of your textbook.

· All papers in this course are to be in APA format, with a title page, running head, and references. APA is in 12- point Times New Roman, double-spaced throughout