Written Performance Summary

OL-421 MIDWAY COMPANY

PERFORMANCE SUMMARY

MEGAN GEORGE

OUR PRODUCTS

 Started with one product, now have many.

 The product's mission is to satisfy customers' needs for quality and affordability without compromising either.

 In its entirety, the Cost Leader strategy prioritizes the implementation of low-tech solutions.

 Because there is such a low risk associated with the cost of producing the product, the release data didn't have much of an impact on the performance of the company.

Product Analysis

 There will be ongoing product development and refinement.

 After two years of operation, the firm expanded production to include a second product.

 Over the course of the company's existence, automation never changed.

 There have been no product cancellations as of yet.

Market Segmentation

 Cost of primary item: $36

 Budget for Advertisements: $2000

 Sales Forecast: 20000

 Sales Budget: $1800

Financial Analysis

 Funding for research and development, marketing, and production came from the sale of common stock and the borrowing of short-term debt.

 Total stocks sold: $2,000 - Total short-term debt borrowed: $1,600

 There were no dividends paid, no stocks repurchased, no bonds repaid, and no need-based loans made.



Production Analysis

 Over time, capacity increased, but output dropped in Rounds 2-3.

 Late in the game, we decided to begin funding plant automation.

SWOT Analysis Strengths Low-tech

Sales/Promotion Budget

Weaknesses Demand For Product

Low Facility Automation

Inventory Carry

Opportunity Production

Profit Margins

Production Automation

Threats Emergency Loan / Debt

Competition

Laying off LA borers

Material Costs