Paper

· The objective of the Midterm Research Paper is to prompt you to write a scholarly work that identifies, reviews, and considers a retail firm (e.g. Patagonia, Ashland Co-op, Fred Meyer, Coach Outlet Store, CVS, etc) at length. Drawing upon the primary readings, lecture notes, and other scholarly sources that support the overall nature of this course to date; you are expected to write a university-level (upper division) research paper that considers the history, growth, shape, and scope of the firm of your choosing.

· Logistics: 4-6 pages, double-spaced, excluding both title and reference pages for a total of 6-8 total pages, submittal wise. Further, I do not care which writing style you do (cp. MLA, APA, Turabian, etc.). All I ask is that you keep it consistent throughout.

· Submission: Please submit your paper at the beginning of class on October 23rd, 2018.

NOTE: Although the paper might seem a tad short with regard to expectation, please know that it is much harder to pack substance into such a short work which many will undoubtedly find problematic. That said; I am looking for depth here—not fluff. Please draw from your readings as you write and essentially “introduce me” to a firm assuming I have never heard of it before.