innovation strategy

INFO 6790 Midterm Examination

Due Wednesday, February 9, 2022

Instructions

Please acknowledge by printing your name under this statement:

I have taken this exam independently. I have not asked for help from any other person, students or otherwise. I have not given help to any other person, students or otherwise. I have not used any communications to get or receive help to answer the questions on this exam.

Name: _____________________________________________________________

Answer each of the questions below as comprehensively as possible. DO NOT CHANGE THE CONTENT OR FORMAT OF THIS EXAM (Do not delete test questions, add, or delete text boxes, rows, columns, pages, change wording, change fonts or color or other formatting and content. All answers should be in green colored 9 pt. font – already set.) Anything altered in this exam will, when the exam is returned, result in an “incomplete exam” and receive a grade of zero.

It is imperative that you do not get any help in completing this exam, from previous students, other students, Internet resources (unless instructed), or any others. This exam is to be completed individually. Tests that have similar answers to other students will fall under the Academic Dishonesty policy stated in the syllabus and those students will both receive a zero on the exam.

This exam must be turned in no later than Wednesday, February 9, 11:59 pm. All exams will be submitted as email attachments to both Dr. Amoroso and Ingrid. There are no late exams or extensions for any reason; late exams will receive a grade of zero. This is a 3-hour exam, plan ahead for delays. Do not turn in this exam at the last minute; there will not be any help during the evening hours on Wednesday from 8:00 pm – 11:59 pm prior to the deadline for this exam. Please turn in both the Word document with your answers. Name the file: Lastname-Midterm.docx.

Exam Questions

1. Discuss the definition of strategy? What is not a strategy from the Michael Porter video and class discussion (2 ½ pts). What is strategy (2 ½ pts.)?

Not Strategy	Is Strategy

2. (a) What is visioning, what are the 5 characteristics? (b) What are the 6 activities for developing the organizational purpose and who does them in the organization (10 pts.)

Visioning Characteristics

Activities for Developing Organizational Purpose	Who is working on activity

3. (a) Discuss the 4 steps you will use the Generic Strategies Model to analyze the industry, step by step and (b) which characteristics you will use to justify (data needed) your decisions (16 pts.)

Steps to analyzing the industry	Justification (Data Needed)

4. Discuss how you will justify (data needed) each of the following Five Forces Model characteristics (24 pts.)

Five Forces Model characteristic	Justification (Data Needed)
1. Rival concentration and balance
2. Access to distribution
3. Economies of scale
4. Industry growth
5. Buyer concentration threat
6. Capital requirements

5. Using Delta Airlines as the case company, how would you define the GIP? (9 pts.)

GIP	Definition
Goal (vision)
Industry
Product

6. Using Delta Airlines as the case company, conduct the Generic Strategies Model analysis. Write your analysis in the textbox below: (20 pts.)

Model Component	Analysis (Differentiation or Low Cost)	Characteristic	Citation
X-axis
Y-axis

7. Using Delta Airlines as the case company, conduct the Five Forces Model analysis. Write your analysis in the textbox below: (25 pts.)

Force	Threat Level (high/low)	Characteristic	Justification	Citation	Result (good/bad)
Barriers to Entry		Economies of scale
		Capital requirements
		Access to distribution
Supplier Power		Presence of substitute inputs
		Supplier concentration
		Importance of volume to supplier
Buyer Power		Buyer concentration
		Buyer switching costs
		Price total purchases
Degree of Rivalry		Industry growth
		Intermittent overcapacity
		Concentration and balance
Threat of Substitutes		Substitute products available
		Buyer propensity to substitute

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