Marketing Mangement

You are to write all essays. Do not cut and paste. There should be absolutely no plagiarism, Use the PowerPoints to help guide you. If using other sources site them. Also try to think of your own examples .

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Chapter 3

1. What do marketers know about the demographic variables of age, household composition, and stage in the life cycle? Give examples what occurs in each life cycle.

Chapter 5

2. Identify and describe the three basic corporate strategies for creating value and achieving market stature. Give examples of two companies for each strategy