SPORTS MANAGEMENT ISSUES

COURSE CODE: MSP304 COURSE NAME: SPORTS MANAGEMENT ISSUES Task brief & rubrics

Task: Mid-term timed assignment - 40% (deadline Sunday May 8th 2022, 23h59)

• This is an individual task in which the student will analyze specific cases and answer the following questions accordingly

Case 01: LaLiga is a global, innovative, and socially responsible organization, a leader in the leisure and entertainment sector. It is a private sports association

composed of the 20 clubs and SADs (public limited sports companies) in LaLiga Santander and the 22 in LaLiga SmartBank, responsible for the organization of

these national professional football competitions. LaLiga, together with Mediapro, are responsible for managing & commercializing the Broadcasting and

Audiovisual Rights of Spanish Professional Football League (First and Second) division.

1 Explain the Unique Features of the Sports Industry and how they influence the Management of Sports Organizations. Give one example.

2 Define Sports Governing Bodies and explain the importance of Statutes and Governance Regulations for the effective management of sports

organizations.

3 Define (and give one example) of External, Internal and Connected Stakeholders of Sports Organizations. Explain how a sport organization can achieve its

primary goals by investing on the relationship with connected stakeholders. Give one example.

Case 02: Red Bull GmbH is a Sports Powerhouse. With properties varying from Football to eSports or F1, it was established in the past decades as a top-tier

Sports Holding Group. Liberty Media, City Football Group and Uniter World are other relevant examples of companies diversifying its properties by investing in

Sports Related, Entertainment and Lifestyle ventures.

4 Define a Sports Holding Group and explain the differences between a Listed Sports Company and a Sports Association (Non-profit) in terms of objectives,

Management Structure, Corporate Governance Practices and Codes of Conduct. Give one example.

5 Assess the important of research in sport management (and other areas) for the development of appropriate, effective and efficient corporate

management strategies in the Sport sector.

Case 3: The Fastest growing non-mainstream sports properties in today’s sport industry relies most of its activities on new technologies. Properties like the

Drone Racing League intertwines new technologies, eSports and Sports to deliver a full entertainment package. Focused 100% on business (and revenues), this

example showcases the future trends for the sports industry.

6 Explain how new sports business models and the connection between sports and new technologies can impact the future of the Sports Industry and

change sports management practices.

Formalities:

• Wordcount: 2000 -2500

• Font: Arial 11 pts.

• Text alignment: Justified.

• The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: Sunday May 8, 2022. Timed assignments will be made available on Moodle 48 hours before the submission deadline. Students need to complete the assignment and upload their submission within this timeframe.

Weight: This task is a 40% of your total grade for this subject.

It assesses the following learning outcomes:

Outcome 1: Identify and assess the relationships between the various functional areas of sport management in a specific sports context

Outcome 2: Envision and design the future trends and issues in sport management and assess the importance of research in sport management in a

given context

Rubrics

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69

Knowledge & Understanding

(20%)

Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Application (30%) Student applies fully relevant knowledge from the topics delivered in class.

Student applies mostly relevant knowledge from the topics delivered in class.

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.

Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.

Critical Thinking (30%)

Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.

Student critically assesses in good ways, drawing conclusions from relevant authors and references.

Student provides some insights but stays on the surface of the topic. References may not be relevant.

Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.