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The Internship project that I am taking is creating a marketing plan for cross-campus promotion for IEI’s big business plan competition, “The Be Your Own Boss Bowl” (BYOBB).

Personal/Professional Experience

The experience I had so far is starting to understand what is explicitly the events; I will need to do research first to start making a plan for the events. I will first find the description of it, what are the eligibility and benefit of the participant, how to apply and get help, what are the past winner. And then I need to research all the information about how to connect with alumni from each Temple school. For example like the department area, phone number, email and social media to reach out. And last I created the promotion idea. I started to reach out for the alumni relation staff In the school to get more information. The positive side of the experience is the learning process of research; research help me gain organizing skills which I will organize everything In a report, to better view and understanding. Also, it increases knowledge of reading and writing skills. Another positive side is to promote your critical thinking; I will need to think about how to promote and how to reach out to your primary audience. The last positive side is communication. I will reach out for the staff to communicate with them to get the best result. The challenging part might be not everything you search for can be found on the internet, for example like the numbers of past participant. I have Learned professionally in gaining numerous tangible and intangible benefit from these experience. The tangible benefit is communication skills, learning about correct research paper writing methods. Second Is critical thinking skills for an example like having the ability to understand information from other research studies and evaluate the data directly, problem-solving skills. The last one is technical skills, learn to set up and conduct research studies and computer skills to analyze research data.

Project Status

The status of my current 100-hour project is finding the location, phone number and email of the relation staff of each school and writing an email to reach out for them to promote the BYOBB competition. The biggest successes are I had already finished the research process and gain all the information that I needed for the next step. I had to list everything in the word document to be better to view. Now I am writing an email to the alumni relation staff and wanted them to help me with promoting the competition to the alumni from each school, not only in Fox Business School. The challenge might be everything going to be in good shape, or there might be a conflict that might occur later in the project. The mild stone I met in the list of the project evaluation template is putting information together and organize the past data of the events. Identify how to contact the alumni, and resource from each school and each audience. Reach the participation goal. I did not meet any unexpected challenge so far, because the supervisor had explained very well for all the detail for the project and she will be there to help all the time. So at this points, everything is smooth and works very well.

Goals for Remaining Weeks

The priorities for my project is making a marketing plan. The importance of milestone is when doingan research is self-reading and learning, more in-depth understanding of the subject, finding the important things connected to the topic and understand the media biases surrounding the subject. It also expands my views about how individuals related to the subject being research. The second milestone is public relations when you need to finish the key activities before making a plan for the marketing. The third one is advertising; this continues as I implement my marketing plan, I will need to set a milestone for those key ads. Social media, email, and a poster will be one of the significant steps to reach out to the alumni. In this project, I need to determine my target audience and set goals, outline strategies. The ways that I measure for success is quality of work. It is essential for each job position is not about how fast you can be it is about how well you can do. The quality of one project often affects another, so it's important that I track quality and make adjustments to future project accordingly. If I deliver a reliable product, It will be beneficial for the audience I reach out.

The project I am doing right now is a great experience for research intern or marketing intern. So it will be beneficial for me to gain experience in this area.