Help with this
Hanry David
MID-TERMTIPS.docxTIPS FOR MID-TERM EXCELLENCE
1) HEADLINE Create one based on HEADLINE TYPES & STRATEGIES
2) SUB-HEAD is not a continuation of the headline, but stands alone to further explain the headline or identify the product.
3) BODY COPY should start off with a statement that relates to the target audience – a problem he/she is experiencing or a situation that needs a solution. Then, the solution is the product. The copy should not only have product features, but also benefits (most important) and the promise of results. A final sentence will summarize the results of using the product and have a call to action.
4) TAG LINE/SLOGAN should only be a few words: NIKE – Just do it.
Any questions – ask me. Good luck.
