spss quiz

Mid Exam for 24757 Page 1

Data Description: Suppose that management at Woolworths wants to introduce a credit card co-branded with one of major credit card issuers such as Visa, MasterCard, and American Express. A marketing research firm has been comissioned to collect survey data from a representative sample of Woolworths’ target market in Australia. Each respondent was asked to indicate his or her choice and buying intentions on a credit card that is being offered. The data from 1520 respondents are stored in credit07.sav, which you can download from Canvas. For your convenience, a list of the variables in the data set is as follows:

 1. caseid: Respondent ID, ranging from 1 to 1520.  2. annfee: Annual fee of the credit card.

o 1 = $40 o 2 = $60 o 3 = $80 o 4 = $100

 3. ratebal: Interest rate on balance. o 1 = 8% o 2 = 10% o 3 = 12% o 4 = 14%

 4. fuel: Receive fuel saver vouchers. o 1 = No o 2 = Yes

 5. hotel: Earn hotel loyalty points. o 1 = No o 2 = Yes

 6. airline: Earn airline loyalty points. o 1 = No o 2 = Yes

 7. card: Type of credit card. o 1 = Visa o 2 = American Express o 3 = MasterCard o 4 = BankCard

 8. gender: Gender of respondent. o 1 = Male o 2 = Female

 9. age: Age of respondent. o 1 = under 21 o 2 = 21-25 o 3 = 26-30 o 4 = 31-40 o 5 = 41-60 o 6 = over 60

 10. choice: Would you choose this credit card? o 0 = No o 1 = Yes

 11. intent: Buying intention measured on a 10-point graphic rating scale. o 1 = Extremely unlikely to choose this credit card o 10 = Extremely likely to choose this credit card