media

1 page 1.5 space.

involves an in-depth analysis of a media company-FACEBOOK. Particular emphasis should be placed on a critical assessment of the business strategy/plans/direction, how the company addresses emerging media trends and opportunities, and relevant recommendations for the CEO’s Executive Playbook. The project should not just discuss a basic SWOT analysis but should also cover some of the following (*) a contextual/competitive analysis relating the enterprise under study to its field or competitive environment generally, (focus on this)

Remember to share YOUR opinion on whether their strategy for success is working or not as well as what YOU would do to further ensure long term success and viability.