Marketing presentation

1. Language, Communication, and Social Values

· Language: Official language is English. Spoken languages, English 91.11% Spanish 2.93% Arabic 1.04% Other 4.92%.

· Unspoken Language: because of the multiculturality in Michigan there could be no unspoken language as I searched in to find whether there is unspoken language or not.

· Values & Attitudes: A market research tracked study recording changes in consumer attitudes, awareness, and usage levels for a product category or specific brand in Michigan.

· Material Culture: quality is what matters (focus on price comparing it with the quality).

1. Religion

· There is a huge mix of religions in Michigan 41.85% of the people in Michigan state are religious, meaning they affiliate with a religion. 17.73% are Catholic; 0.58% are LDS; 6.82% are another Christian faith; 0.45% in Michigan, State are Jewish; 0.26% are an eastern faith; 1.21% are Islam.

1. Education and Literacy

· Education Level: Michigan State has been regularly ranked number one in both elementary and secondary education for the last sixteen years in a row. The program confers all levels of degrees, including bachelor, master, and doctoral.

· Education System: The Michigan public school system (prekindergarten through grade 12) operates within districts governed by locally elected school boards and superintendents. ... On average Michigan spent $10,948 per pupil in 2013, which ranked it 24th highest in the nation. The state's graduation rate was 77 percent in 2013.

· Literacy level: Michigan is one of the top level in education and the increase the percent in the literacy and it is around 99% of population is literate in reading.

3. Social Structure and Lifestyle

· Ethnic Profile: 2016 White Americans are the racial majority. African Americans are the largest racial minority, amounting to an estimated 12.7% of the population. Hispanic and Latino Americans amount to an estimated 17.8% of the total U.S. population, making up the largest ethnic minority.

· Individual vs. Group: The assumption is that on one hand, people in the United States are more preoccupied with individual rights than with a group. to approve that most of the people prefer democracy. and democracy focus on individual rights.

· Class System: it like universities system each class has its own room.

· Food & Dietary Preferences: I think the biggest problem in the United States is that food, instead of being about communities, is now about commodities. It is controlled, not by the

· family farm, growing food for families and communities while maintaining bio-diversity. there is no a specific meal that represents USA culture except Burger.

· Social Mobility: Social mobility in the United States refers to the upward or downward movement of Americans from one social class or economic level to another.

· Key Holy Days and Holidays: there are a lot of holy days and holidays in the USA, for example, Christmas Eve and the Day after Thanksgiving are common additions to the list of paid holidays while Columbus Day and Veterans Day are common omissions.

5 Economic Profile and Financial Facts

· Currency: is Dollar

· Rate of Inflation: Michigan — 2017. In 2017, the broadest measure of labor underutilization, designated U-6, was 9.1 percent in Michigan.

· Trade Balance Rank. 49 / 50.

· Key Economic Sectors: When thinking about the industries in Michigan, auto manufacturing, food and agriculture, freshwater technology and services, Christmas trees almost immediately leap to mind.

· Affiliations: Michigan is one of the biggest and most important state in USA.

· Gross National Product per Capita: Michigan GDP was $430608000000 in 2016. Michigan GDP represents 2.63% of US GDP which made it the 13th largest economy in the nation in 2016.

· National Population: As of 2018, the state has an estimated population of 9.99 million.

6 Political Philosophy

· Head of Government: Michigan voted for the Whig candidate, William Henry Harrison, over Democratic candidate Martin Van Buren.

· Political Parties: Michigan Democratic Party. Michigan Labor Party. Michigan Patriot Party. Michigan Republican Party

· Parliamentary System: Michigan is governed by a constitutional presidential and parliamentary democracy.

· Legal Protections for Workers: Michigan Employment Laws. State labor and employment laws are intended to protect workers from unfair treatment or unsafe working conditions.

7 Geography and Topographical Influences

· Land Area: 96,716 mi²

· Climatic Conditions: Michigan has a normal daily mean temperature of 49°F (9°C), ranging from 23°F (–5°C) in January to 72°F (22°C) in July.

8 Business Culture and Etiquette

· Hall: Michigan has influenced American and global culture through its commercial enterprises and various forms of popular music throughout the 20th and 21st century.

· World Bank Ease of Doing Business: from 1-190

· Etiquette: Offer a firm handshake, lasting 3-5 seconds, upon greeting and leaving. Maintain good eye contact during your handshake. If you are meeting several people at once, maintain eye contact with the person you are shaking hands with, until you are moving to the next person.

After I gathered the information about Michigan and compared it to my product, I see that Bukhoor which is the product I am going to sell is very compatible to Michigan city. Especially when I found that there is a high percent of Arabs people because in Arabs countries every house should have Bukhoor because it is one of the culture and the smell stay for a long time. However, Bukoor is kind of wood that burned and gives a really good smell which in my prospective some people or most of people like to smoke because they like the smell of the smoke, this product gives a smoke with a good smell. In many religions the use smoke to please the place like Poda in India, there are Indians in Michigan. Moreover, India is one of the top producers to this product. Quality is what matters (focus on price comparing it with the quality). This what most of people do in Michigan and my product a lot of traders manipulate there customers because it is to compare whether this product is the highest quality or not, you need to be expert on buying Bukhoor. There are many stores that lied to my dad and my dad is obsessed with Bukhoor, but day in day out he became an expert and he became a supplier to one of Bukhoor store in Saudi Arabia. From a social prospective, people in Michigan are very sociable and like to try new culture in their lives, because Michigan has many international in there and American are willing to accept new products from other countries. And that is what makes me confidence to choose something new and cultural in America.

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