Important Notes:
· The
strengths and weaknesses
focus on the internal factors that arise within an organization, e.g., strong or weak leadership, low/high turnover, stellar reputation (or not), employee loyalty, competitive compensation packages (or not), litigation (lots or none), succession plan in place (or not), abundant talent (or not), etc .
· The
opportunities and threats
focus on the external factors that occur/originate outside of an organization but impact it in some way, e.g., the economy, federal mandates, pending legislation, business climate, completion, etc.
· List as many elements as you can in each of the 4 categories, since these are key to planning, and in planning, you need to capture as much as you can as data points to use in planning the future. There should be at least 6 – 8 in each category.