Marketing Plan

Student’s Name

Institution Affiliations

The Boston Consulting Group Matrix

Typically, dogs tend to hold low market share compared to the competitors share. Therefore, the strategy is characterized by the slowly growing market. Indeed, this strategy is not worth for investor to use because it is slow and most of the time it accumulates losses in the business. However, if the investor is patient over an extended time the strategy is profitable. Therefore, the strategy needs deeper analysis and for the investor to make sure the strategy is profitable diversification of products is paramount. On the other hand, unlike the dogs, the stars strategy operates in a high growth industry and larger market share, therefore, generate cash as well make it in use. Indeed, when the more input is applied to the stars, it finally becomes a cash cow. However, due to the technology advancement the products may outcompete by other products. The best strategic choice in this method is the application of horizontal integration and market development.

Question strategy is applied to products needs much attention and consideration. Typically, the products hold low market share in rapidly growing market leading to consume high capital and incurring losses. Although with more input in question brands can lead to dogs and stars, it is evidence the investors need to struggle much to attain this objective.

The question mark needs integration of discipline to remain viable in the market like product development, market penetration, and divestiture. Finally, the cash cow brands are the most profitable in fact the cash obtained it should be used to uplift the stars to facilitate the growth. Furthermore, it is important the investors not invest in the cash cow product. Instead, the investors should support the product. The cash cow is large corporation capable of developing new products which may become new stars. The strategic choice is product diversification as well as retrenchment.

Relative market shares it is a measurement method used to access the business portfolio piece of the overall industries. Therefore, the information obtained can help to determine the scale at which the firm is going to operate in maximizing sales hence more profit. On the other hand, evaluating the market growth rate provide substantial information concerning the client and resources available hence improves the decision-making processes.

Reference