Marketing Plan

Healthcare Organization Marketing Strategies

Name

Institution/ University/ Affiliation

1. 1. Happy Valley Healthcare

Coming up with undifferentiated strategy for the Happy Valley Healthcare facility is ideal considering that it is situated in a rural setting (Ginter, Duncan & Swayne, 2018).

i. Appropriateness for the choice

The appropriateness of its location implies that it has less risk of suffering from competition. Thus, able to focus its resources to grow its brand dominance and care reputation in the region (Scott, Ruef, Mendel & Caronna, 2015).

ii. Strategy application

As the only HCO seeking to expand in the region, it is imperative that a single marketing strategy be deployed to target the entire market. Implementation of single pricing and promotional strategy along with care education programs will be deployed for every of its care product to establish relationships and grow its reputation in the market (Ginter et al., 2018).

2. Sunny Valley Healthcare

Conversely, the ideal marketing strategy for Sunny Valley Healthcare organization is to implement niche segmentation strategy to compete and grow in the care market (Scott et al., 2015).

i. Appropriateness for the choice

This is because it is situated in urban setting where there are other several HCO service lines in operation, thus facing portfolio competition (Ginter et al., 2018).

ii. Strategy application

Strategy of application will involve the subdivision of a broader target market into smaller subsets/ niches to better serve patients particular common needs. These subsets may be classified in relevance to their demographics, ethnicity, gender, marital status, age, etc. Relatively, psychographic segmentation can be deployed to respond to service consumers’ lifestyle, emotion, and personalities for the urban care market (Scott et al., 2015).

3. Green Acre Healthcare

Likewise, Green Acre Healthcare will deploy focus market strategy since it only specializes in long-term care among the elderly patients (Ginter et al., 2018).

i. Appropriateness for the choice

This is because, the focus strategy is essential for proper execution of patient interest, along with sustaining the operations needs of long-term HCO (Scott et al., 2015).

ii. Strategy application

In applying the strategy, the organization will have to match its marketing program with their products. Also, focusing on the needs of the patient and their families, along with imparting care education should be achieved to enhance the value of treatment method and care quality (Ginter et al., 2018).

References

Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2018). The strategic management of health care organizations. John Wiley & Sons.

Scott, W. R., Ruef, M., Mendel, P. J., & Caronna, C. A. (2015). Institutional change and healthcare organizations: From professional dominance to managed care. University of Chicago Press.