Engaging Teams in Sustainability Media Strategy

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Grading Rubrics MHA/560 v3 Page 7 of 12

Wk 4 Summative Assessment: Engaging Teams in Sustainability Media Strategy

MHA Competency Alignment Criteria

Accomplished 90-100% (A- to A)

Emerging 70-89%

(C- to B+)

Beginning 50-69%

(F to D+) Not Evident

2.A.1: Compare and contrast organizational structure to build collaborative relationships with stakeholders. (Level 4)

1. List presentation components and essential stakeholders (internal and external) who are critical to the success of your initiative. Weight: 18%

Clearly listed presentation components and essential stakeholders (internal and external) who are critical to the success of your initiative

Somewhat clearly listed presentation components and essential stakeholders (internal and external) who are critical to the success of your initiative

Vaguely listed presentation components and essential stakeholders (internal and external) who are critical to the success of your initiative

Did not list presentation components or essential stakeholders (internal and external) who are critical to the success of your initiative

2.A.1: Compare and contrast organizational structure to build collaborative relationships with stakeholders. (Level 4)

2. Identify potential partnerships with other organizations and influential community leaders who can support your initiative, including an explanation of why these partnerships and leaders add value to your initiative’s success. Weight: 18%

Clearly identified potential partnerships with other organizations and influential community leaders who can support your initiative, including an explanation of why these partnerships and leaders add value to your initiative’s

success

Somewhat clearly identified potential partnerships with other organizations and influential community leaders who can support your initiative, including an explanation of why these partnerships and leaders add value to your initiative’s

success

Vaguely identified potential partnerships with other organizations and influential community leaders who can support your initiative, including an explanation of why these partnerships and leaders add value to your initiative’s

success

Did not identify potential partnerships with other organizations and influential community leaders who can support your initiative, including an explanation of why these partnerships and leaders add value to your initiative’s

success

Grading Rubrics MHA/560 v3 Page 8 of 12

MHA Competency Alignment Criteria

Accomplished 90-100% (A- to A)

Emerging 70-89%

(C- to B+)

Beginning 50-69%

(F to D+) Not Evident

1.D.1: Create a process to analyze and drive innovative solutions. (Level 6)

3. Outline your promotional strategy for reaching your identified stakeholders, including the different media channels (e.g., social media, online ads) you will use to promote the initiative. Weight: 18%

Clearly outlined your promotional strategy for reaching your identified stakeholders, including the different media channels (e.g., social media, online ads) you will use to promote the initiative

Somewhat clearly outlined your promotional strategy for reaching your identified stakeholders, including the different media channels (e.g., social media, online ads) you will use to promote the initiative

Vaguely outlined your promotional strategy for reaching your identified stakeholders, including the different media channels (e.g., social media, online ads) you will use to promote the initiative

Did not outline your promotional strategy for reaching your identified stakeholders, including the different media channels (e.g., social media, online ads) you will use to promote the initiative

2.B.1: Demonstrate principles of communication and public relations with sensitivity to diverse cultures. (Level 3)

4. Write a script for a 30-60 second online ad to promote the initiative, including a catchy opening, a description of the problem and solution, benefits, and a call to action. Weight: 18%

Informatively wrote a 30-60 second script for an online ad to promote the initiative, including a catchy opening, a description of the problem and solution, benefits, and a call to action

Somewhat informatively wrote script for a 30-60 second online ad to promote the initiative, including a catchy opening, a description of the problem and solution, benefits, and a call to action

Unhelpfully wrote script for a 30-60 second online ad to promote the initiative, including a catchy opening, a description of the problem and solution, benefits, and a call to action

Did not write a script for a 30-60 second online ad to promote the initiative, including a catchy opening, a description of the problem and solution, benefits, and a call to action

Grading Rubrics MHA/560 v3 Page 9 of 12

MHA Competency Alignment Criteria

Accomplished 90-100% (A- to A)

Emerging 70-89%

(C- to B+)

Beginning 50-69%

(F to D+) Not Evident

2.B.1: Demonstrate principles of communication and public relations with sensitivity to diverse cultures. (Level 3)

5. Create sample social media posts designed to encourage stakeholder involvement in your initiative, including an explanation of its purpose and how it will engage the stakeholders. Weight: 18%

Innovatively created sample social media posts designed to encourage stakeholder involvement in your initiative, including an explanation of its purpose and how it will engage the stakeholders

Slightly innovatively created sample social media posts designed to encourage stakeholder involvement in your initiative, including an explanation of its purpose and how it will engage the stakeholders

Uninventively created sample social media posts designed to encourage stakeholder involvement in your initiative, including an explanation of its purpose and how it will engage the stakeholders

Did not create sample social media posts designed to encourage stakeholder involvement in your initiative, including an explanation of its purpose and how it will engage the stakeholders

6. Aesthetics Weight: 5%

All composition features (colors, fonts, pictures, white space) enhanced the presentation

Most composition features (colors, fonts, pictures, white space) enhanced the presentation

Some composition features (colors, fonts, pictures, white space) enhanced the presentation

Cursory or missing composition features (colors, fonts, pictures, white space) did not enhance the presentation

7. APA, Grammar, and Writing Mechanics Weight: 5%

Accuracy in grammar, sentence structures, sentence boundaries, and word choice enhanced content; when applicable, attention to APA citation and formatting enhanced the content

Rare inaccuracies/errors in grammar, sentence structures, sentence boundaries, and word choice; when applicable, APA citation and formatting did not detract from the content

Occasional inaccuracies/errors in grammar, sentence structures, sentence boundaries, and word choice; when applicable, APA citation and formatting detracted from the content

Frequent inaccuracies/errors in grammar, sentence structures, sentence boundaries, and word choice; when applicable, APA formatting made the content inaccessible

Grading Rubrics MHA/560 v3

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Wk 6 Summative Assessment: Financial Analysis Proposal MHA Competency

Alignment Criteria Accomplished

90-100% (A- to A)

Emerging 70-89%

(C- to B+)

Beginning 50-69%

(F to D+) Not Evident

1.C.1: Construct and communicate an organizational vision, goals, and values statement. (Level 6)

1. Provide a concise overview of your initiative, including its objectives, scope, and expected outcomes. Weight: 19%

Clearly provided a concise overview of your initiative, including its objectives, scope, and expected outcomes

Somewhat clearly provided a concise overview of your initiative, including its objectives, scope, and expected outcomes

Vaguely provided a concise overview of your initiative, including its objectives, scope, and expected outcomes

Did not provide a concise overview of your initiative, including its objectives, scope, and expected outcomes

1.D.1: Create a process to analyze and drive innovative solutions. (Level 6)

2. Describe at least 3 financial strategies to fund and implement your initiative. Each strategy should include specific details about potential funding sources, cost management, and risk mitigation. Weight: 19%

Thoroughly described at least 3 financial strategies to fund and implement your initiative, including specific details about potential funding sources, cost management, and risk mitigation

Partially described at least 3 financial strategies to fund and implement your initiative, including specific details about potential funding sources, cost management, and risk mitigation

Narrowly described at least 3 financial strategies to fund and implement your initiative, including specific details about potential funding sources, cost management, and risk mitigation

Did not describe at least 3 financial strategies to fund and implement your initiative, including specific details about potential funding sources, cost management, and risk mitigation

Grading Rubrics MHA/560 v3

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MHA Competency Alignment Criteria

Accomplished 90-100% (A- to A)

Emerging 70-89%

(C- to B+)

Beginning 50-69%

(F to D+) Not Evident

5.A.2: Weigh problems and opportunities through SWOT analysis, critical thinking, problem solving, and comparative analysis. (Level 5)

3. Conduct an analysis of the strengths, weaknesses, opportunities, and threats (SWOT) related to your financial strategies, including how you plan to address potential challenges. Weight: 19%

Conducted a thorough analysis of the strengths, weaknesses, opportunities, and threats (SWOT) related to your financial strategies, including how you plan to address potential challenges

Conducted a partial analysis of the strengths, weaknesses, opportunities, and threats (SWOT) related to your financial strategies, including how you plan to address potential challenges

Conducted a vague analysis of the strengths, weaknesses, opportunities, and threats (SWOT) related to your financial strategies, including how you plan to address potential challenges

Did not conduct an analysis of the strengths, weaknesses, opportunities, and threats (SWOT) related to your financial strategies, including how you plan to address potential challenges

5.B.1: Demonstrate an understanding of financial planning, management, analysis, and stewardship principles and tools as applied to budgeting, financial statements, and alignment with organizational objectives. (Level 6)

4. Describe how the following factors influence the success of your financial strategies, including community partnerships, waste reduction efforts, and patient care outcomes. Weight: 19%

Thoroughly described how the following factors influence the success of your financial strategies, including community partnerships, waste reduction efforts, and patient care outcomes

Partially described how the following factors influence the success of your financial strategies, including community partnerships, waste reduction efforts, and patient care outcomes

Vaguely described how the following factors influence the success of your financial strategies, including community partnerships, waste reduction efforts, and patient care outcomes

Did not describe how the following factors influence the success of your financial strategies, including community partnerships, waste reduction efforts, and patient care outcomes

Grading Rubrics MHA/560 v3

Page 12 of 12

MHA Competency Alignment Criteria

Accomplished 90-100% (A- to A)

Emerging 70-89%

(C- to B+)

Beginning 50-69%

(F to D+) Not Evident

1.C.1: Construct and communicate an organizational vision, goals, and values statement. (Level 6)

5. Craft a compelling petition to leadership, clearly outlining the financial justification and strategic importance of your initiative, including anticipated benefits and how the proposal aligns with organizational priorities. Weight: 19%

Thoughtfully crafted a compelling petition to leadership, clearly outlining the financial justification and strategic importance of your initiative, including anticipated benefits and how the proposal aligns with organizational priorities

Somewhat thoughtfully crafted a compelling petition to leadership, clearly outlining the financial justification and strategic importance of your initiative, including anticipated benefits and how the proposal aligns with organizational priorities

Unperceptively crafted a petition to leadership, clearly outlining the financial justification and strategic importance of your initiative, including anticipated benefits and how the proposal aligns with organizational priorities

Did not craft a compelling petition to leadership, clearly outlining the financial justification and strategic importance of your initiative, including anticipated benefits and how the proposal aligns with organizational priorities

6. APA, Grammar, and Writing Mechanics Weight: 5%

Accuracy in grammar, sentence structures, sentence boundaries, and word choice enhanced content; when applicable, attention to APA citation and formatting enhanced the content

Rare inaccuracies/errors in grammar, sentence structures, sentence boundaries, and word choice; when applicable, APA citation and formatting did not detract from the content

Occasional inaccuracies/errors in grammar, sentence structures, sentence boundaries, and word choice; when applicable, APA citation and formatting detracted from the content

Frequent inaccuracies/errors in grammar, sentence structures, sentence boundaries, and word choice; when applicable, APA formatting made the content inaccessible