MHA530

Length: Total Paper – 2-3 pages in addition to the advertising/marketing tool. References : Support your paper with a minimum of 2 scholarly research references, beyond the textbooks, which may also be used as references.

Advertisement Tool For this project, you will design an advertisement or marketing tool to increase stakeholder engagement in population health, in a defined service learning/community project of your choosing. Select an area of interest, determine your target audience, and create the tool. This service project should be one that you are engaged in during the time-period of this course, or one that you are involved in with an upcoming event. For example, Relay for Life, United Way Campaign, local Farmer’s Market, Girls on the Run, etc. This may be something within your place of work or simply a population health-related cause which is your passion and one in which you are actively involved.  In addition, or in lieu of this involvement ask your supervisor, or go through Human Resource, to connect you with an executive leader in your institution who will take you as a guest to a Chamber of Commerce Business After Hours, or a Lion's Club or Rotary Club or some other civic leadership meeting that will help you see how this institution connects with community. 

Rationale and Response In a supporting paper, 2-3 pages identify the perceived need, the target audience, clarify the stakeholders, and describe the planned distribution for the tool. Provide your analysis and rationale for this selection. Support your rationale with research. Share your tool with 2-3 individuals in your workplace or in your community, for feedback. In your report identify the individuals and share their feedback, along with your analysis of their responses and any action you plan to take regarding your tool as the result of their feedback. Also, describe your role in the community service cause you are describing.