Tactics and Implementation Marketing Plan Part 3 ( For Nayana Only)
toopoor4u
|
Title ABC/123 Version X |
1 |
|
Market Plan Template MHA/506 Version 1 |
2 |
Marketing Plan Template
Executive Summary week 2
· Introduction
· Situation Overview
· Goal
· Action Overview
· Conclusions
Situation Overview (Week 2)
· The big picture
· Company overview
· Market overview
Goal/Objectives (week 3)
· Goal focus - Alexis
· Performance benchmarks - Barbara
· Market objectives - Barbara
Marketing Strategy (week 3)
· Target market
· Target customers- Bertha
· Company- Bertha
· Collaborators Alexis
· Competitors - Angelina
· Customer value - Angelina
· Collaborator value Ana
· Company value - Ana
Tactics (week 4)
· Product
· Service
· Brand
· Price
· Incentives
· Communication
Implementation (week 4)
· Defining the business infrastructure
· Physical infrastructure
· Organizational infrastructure
· The business process
· Strategic plan implications
· Resource management
· Product and service management
· Brand management
· Communication management
· Distribution management
· Set the schedule for implementation
Control (Week 5 )
· Performance evaluation of the plan
· Adequate goal progress
· Performance gap management
· Environmental Analysis
· Opportunities
· Threats
Exhibits (Week 5)
· Market data exhibits
· Value analysis exhibits
· Marketing mix exhibits
· Organizing the exhibits
· Label
· Title
· Overview
· Body
· Notes
· Source
Additional Considerations in a Marketing Plan Week ( Week 6)
· Brand Management
· Communication Plans
Marketing Plan: Finalize
Communicate with your Learning Team to finalize all components of your Marketing Plan. Compile all segments of the Marketing Plan that your team has developed into one Microsoft® Word document and be prepare to turn in it by the end of the week.
Also, you will be asked to create a 10- to 15-minute, 9- to 12-slide voice-over presentation for your Marketing Plan. Start working now to create a storyboard and work as a team to make it come together by the end of the week
Copyright © XXXX by University of Phoenix. All rights reserved.
University of Phoenix Material
Copyright © 2017 by University of Phoenix. All rights reserved.