Conrol and Exhibits Marketing plan Part 4 (for Nyanya only)

Title ABC/123 Version X

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Market Plan Template MHA/506 Version 1

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Marketing Plan Template

Executive Summary week 2

· Introduction

· Situation Overview

· Goal

· Action Overview

· Conclusions

Situation Overview (Week 2)

· The big picture

· Company overview

· Market overview

Goal/Objectives (week 3)

· Goal focus - Alexis

· Performance benchmarks - Barbara

· Market objectives - Barbara

Marketing Strategy (week 3)

· Target market

· Target customers- Bertha

· Company- Bertha

· Collaborators Alexis

· Competitors - Angelina

· Value Proposition

· Customer value - Angelina

· Collaborator value Ana

· Company value - Ana

Tactics (week 4)

· Product

· Service

· Brand

· Price

· Incentives

· Communication

Implementation (week 4)

· Defining the business infrastructure

· Physical infrastructure

· Organizational infrastructure

· The business process

· Strategic plan implications

· Resource management

· Product and service management

· Brand management

· Communication management

· Distribution management

· Set the schedule for implementation

Control (Week 5 )

· Performance evaluation of the plan

· 1.Adequate goal progress

· 2.Performance gap management

· Environmental Analysis

· 3.Opportunities

· 4.Threats

Exhibits (Week 5)

· 5.Market data exhibits

· 6.Value analysis exhibits

· 7.Marketing mix exhibits

· Organizing the exhibits

· 8.Label

· 9.Title

· 10.Overview

· 11 Body

· 12 Notes

· 13 Source

· 14. Finalization and submission – Team Leader

Additional Considerations in a Marketing Plan Week ( Week 6)

· Brand Management

· Communication Plans

Marketing Plan: Finalize

Communicate with your Learning Team to finalize all components of your Marketing Plan. Compile all segments of the Marketing Plan that your team has developed into one Microsoft® Word document and be prepare to turn in it by the end of the week.

Also, you will be asked to create a 10- to 15-minute, 9- to 12-slide voice-over presentation for your Marketing Plan. Start working now to create a storyboard and work as a team to make it come together by the end of the week

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Copyright © 2017 by University of Phoenix. All rights reserved.