MHA WEEK 5 DISCUSSION AND PROJECT INSTRUCTIONS

MHA5020 Week 5 Discussion Instructions

 

Review the following lecture: Identifying A Marketing Brand

Before beginning work on this discussion forum, please review the link “ Doing Discussion Questions Right ,” the expanded grading rubric for the forum below, and any specific instructions for this topic.

Before the end of the unit, begin commenting on at least two of your classmates’ responses. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses in the Discussion Area.

The standard practice in strategy and marketing is to lay out a vision of future events which are precise enough to be captured in an environment analysis. In developing marketing and strategy plans, healthcare leaders must understand the issues in the external environment including the general environment challenges affecting business operations and the health care industry specific to trends and advancement in evidence-based practices.

Tasks:

Discuss the marketing and strategy using the Four P’s for a hospital’s emergency department. Include in your response:

· What strategies are framed by the utilization of evidence-based medicine?

· How does the Four P’s of market and strategy plan promote the vision and mission of the organization?

· How does the Four P’s play a role in organizational operational infrastructure?

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Your initial posting should be addressed at 500–1000 words as noted in the attached Adobe PDF. Submit your document to this Discussion Area by Week 5, Day 2 (Wednesday). Be sure to cite your sources using APA format.

Respond to your classmates throughout the unit. Justify your answers with examples, research, and reasoning. Follow up posts need to be submitted by Week 5, Day 3.