business plan ppt
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MGTICECREAM.pptxINTERNATIONAL GELATO LV
A non-GMO/vegan Alternative dessert
Private Label holds more preference
Premium Pricing = better quality
WORLD-class Customer Experience
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Customer Target Market
TEENAGERS/YOUNG ADULTS
63.6% 16 y.o. + in Labor Force
Post-Millenials
Most Educated
Most Diverse
Work less
belong to families with the most in household income (avg)
belong to communities in cities & suburbs
ADULTS W/ CHILDREN
57.6% Employed
Price-Conscious
Millennial Mom & Dad
more mature
more experienced
savvier
Belong to families with Degrees
Belong to communities with Common Interests
care for the INTEGRITY of a Brand
https://www.marketwatch.com/story/meet-the-post-millennials-youve-never-seen-such-a-group-2018-11-16
https://steadfastcreative.com/millennial-moms/
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Customer Intimacy and Transparency
“ To provide an international experience of flavor and delight; To provide a customer experience worth a WORLD-class destination -- one scoop at a time. “
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Cost of equipment will be about $80,720.00
Cost of start up capital will be about $279,750.00
Sales projections that we were able to come up with for the first three years of operations
First Year: $150,000
Second Year: $ 270,000
Third Year: $ 350,000
This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown nor the arrival of a competitor in the same location as ours. This would make us profitable later on in the 2nd year
Sales Forecast
Team
Sales & Marketing VP
Accountant
Models demographic info and analyze the volumes of transactional data
Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
Develops, executes and evaluates new plans for expanding increase sales
-Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers
-Communicating values, strategies and objectives
-Creating, communicating and implementing the shop’s vision, mission and overall direction.
Founder & President
-Prepares financial reports, budgets, and financial statements
-Responsible for financial forecasting and risk analysis
-Responsible for administering payrolls
-Conduct market research to forecast trends and business conditions
-Performs cash management, general ledger accounting and financial report
Team
Manager
Employees
Responsible for overseeing administrative tasks
Defines job positions for recruitment and managing interviewing process
Carries out staff induction for new team members
Oversees the smooth running of the daily office and shop activities
Responsible for training, evaluation and assessment of employees
-Responsible for the production and recipes of all the flavors of gelato produced by the shop
Food Technologist
- Responsible for carrying out all casual or unskilled jobs
- Responsible for operating kitchen equipment efficiently
- Responsible for cleaning the facility
- Ensures that toiletries and supplies don’t run out of stock
- Handles any other duty as assigned by the shop manager
