For Ann Harris

I.          Conduct market research of businesses that deal in the products listed in the learning material;

a.       building power tools, lawn mowers, lawn furniture, microwaves and ranges.

 

II.         Conduct research on ToolsCorp’s strengths, weaknesses, opportunities and strengths to complete the SWOT analysis

 

III.        Demonstrate how this will help ToolsCorp gain and sustain competitive advantages.

 

IV.            Conduct an analysis of;

a.       Economic; the global market’s unemployment rate

b.      Social, cultural and ethical; who is the target market and is ToolsCorp being socially and ethically responsible with the products it sells.

c.       Demographic; to determine the population and what they need and want

d.      Environment scanning; to determine ToolsCorp opportunities and possibilities

e.       Political, legal, governmental, technological, and competitive trends; this research will determine ToolsCorp survivability rate in the area of expansion.

 

V.          Research information for ToolsCorp’s mission statement

 

VI.        Prepare an Executive Summary that covers;

a.       Introduction of ToolsCorp vision, mission, objectives and strategies

b.      Description of key personnel and their qualifications

c.       Expansion recommendations for the company

d.      Description of the product and industry  

VII.       Prepare a 1-5-10 year strategic plan as recommended by David and David, p.5 (2014) that includes;

a.      Finance and accounting principles to be used

b.      Marketing and selling the products in the global market place

c.       Manner of production and operations

d.      The company’s practices for research and development

e.       IT department and possible ERP software ToolsCorp to focus on;

f.        CRM

g.      Chain Value