Proposal Individual

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Proposal Individual

Carrefour is a France based global supermarket chain that has branches all over the world. All branches are doing well in other countries but in Australia, its branch is not working well due to a lack of marketing strategy. In this digital world where everything is based on marketing either through social media or content marketing (Patel, 2019 ). The success of any company is based on the marketing of how efficiently and speedy they reach their target market.

Issue

The issue that the company faces decreases in sale with every passing day due to which company face problem and the sales also drop with every passing day. There is a strong need to identify the problem.

Problem

After the thorough analysis of strategies of the company, it is analysed that the company lacks in marketing strategy. Still, traditional modes of marketing are followed while the marketing trends are changed now and it is replaced by social media and content marketing. This company is not focusing on it due to which they face problems.

Consequences

The consequences of this problem are drastic for the company as there is an immense drop in sales of the company. The turnover of customers is not as high as it is anticipated by the company. This is due to the reason that people are not aware of promotions of the company due to which customers are not aware and it leads to fewer sales (Arnold, 2015.).

To solve this problem is it important to analyse the external and internal stakeholders of the company. The strength of the company is that the operations of the company well manage so that customers receive their desired products without any delay. The weakness is lack of marketing strategies is the main weakness because until the company can introduce its products in the market they will not be able to generate the desired turnover of customers (Irtaimeh, 2016 ).

External environment analysis shows that there is no issue that the company faces all the issue is due to inappropriate management strategies that are lack of marketing management strategy. (Vieira, 2019 ).

Systems Thinking tools 

To solve this problem, a system thinking tool that is CATWOE is used.

Customers

The customers of Carrefour is the population that needs household items for their daily use. These customers are the target the company has to target for marketing.

Actors

The actors are the marketing managers of the company who have to implement new marketing strategies.

Transformation process

The transformation process is to alter the traditional marketing approaches of the company to social media, digital, and content marketing.

Worldview

As the whole world is getting benefits from these marketing strategies and there are many examples in front of us like Wal-mart who are benefited from these marketing strategies.

Owners.

The owners are the Carrefour executive who has to understand the need for this initiative.

Environmental constraints

There is no environmental constrain in implementing this process but it saves the environment from any kind of paper and plastic waste.

Systematic decision-making help in making the right decisions as to the tools of systematic decision making help in deeply analysing the problem from the external and internal perspective (Zaker, 2018 ). Through it, the importance to solve the problem is realized of how much it is important to solve this problem that leads the company to betterment. It also helps in the identification of loopholes.

Hence, from the implementation of this tool, the company realizes that its main problem is the lack of advancement in marketing strategy. So, the company has to focus on it to get their desired turnover of customers.

References Arnold, R. &. (2015.). A definition of systems thinking: A systems approach. Researchgate, Procedia Computer Science. Irtaimeh, H. (2016 ). Impact of Intellectual Capital on Carrefour Internal Growth Strategies (Ansoffs Model) in Governorate of Irbid. European Journal of Business Management, 1-10. Patel, N. (2019, June 2). 8 Businesses That Failed At Content Marketing (And What We Can Learn From Them). Retrieved from forbes.com/: https://www.forbes.com/sites/neilpatel/2019/06/02/9-businesses-that-failed-at-content-marketing-and-what-we-can-learn-from-them/#241d99201edc Vieira, V. A. (2019 ). In pursuit of an effective B2B digital marketing strategy in an emerging market. Journal of the Academy of Marketing Science, 1085–1108. Zaker, R. A. (2018 ). The Effect of Social Media on the Successful Implementation of CRM. Global Journal of e-Business & Knowledge Management, 19-25.