Management Capstone 599
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MGT599_COURSE_GUIDE.pdf
MGT599
Preview: MGT599 : Management Capstone
Course Guide
Prerequisites
Course Description
Instructional Materials
Course residency requirement: This course must be taken as last or next to last class; it is not eligible for transfer credit and must be taken at Strayer University.
This course is the capstone course for MSM program and it needs to be taken as the last or the second to the last course in the program. It examines the strategic management process including the development and implementation of successful organizational strategies that deliver business results. The course requires students to synthesize and integrate management, leadership, project management and marketing theory and practice from prior courses through the whole MSM program. Students are able to apply and exercise the analytic, integrative, and decision-making skills through the use of the case analysis and projects which involves core management functions, leadership challenges, and organizational performance considerations and prepares students for the real world management challenges.
A grade of B or higher is required for satisfactory course completion.
Required Resources
Robert M. Grant. 2016. Contemporary Strategy Analysis: Text and Cases (9th ed.). Wiley.
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Jack Welch. 2016. Five Questions That Make Strategy Real. https://www.linkedin.com/pulse/five- questions-make-strategy-real-jack-welch
Strategy&. 2020. Drilling for Data 2020. https://www.strategyand.pwc.com/gx/en/insights/2020/demystifying-digitization.html
Avinash Dixit. No date. Game Theory. https://www.econlib.org/library/Enc1/GameTheory.html
John Jones. April 2004. 10 Principles of Change Management. https://www.strategy- business.com/media/file/resilience-04-15-04-rebrand.pdf
Atlanta Business Journal Digital. March 13, 2015. Breaking Down the Ansoff Matrix. https://atlbusinessjournal.com/breaking-down-the-ansoff-matrix/
Supplemental Resources
Peregrine Academic Services. No date. Technical support.http://www.peregrineacademics.com/home/technical-support
Gamal Atallah. 2016. Endogenous Efficiency Gains From Mergers. http://libdatab.strayer.edu/login? url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=116708223&site=eds- live&scope=site
Eduard Gabriel Ceptureanu. 2016. Competitive Intensity and its Implication on Strategic Position of Companies. http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx? direct=true&db=a9h&AN=118034029&site=eds-live&scope=site
Constance E. Helfat. 2015. Vertical Firm Structure and Industry Evolution. http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx? direct=true&db=bth&AN=108912247&site=eds-live&scope=site
Chung-Shing Lee. 2014. National and Industrial Strategies for Value Creation in a Global Context. https://www.researchgate.net/profile/Chung- Shing_Lee/publication/263876183_National_and_Industrial_Strategies_for_Value_Creation_in_a_ Global_Context/links/543ffde90cf21227a11b9fa7.pdf
Pankaj M. Madhani. 2016. Marketing Ethics: Enhancing Firm Valuation and Building Competitive Advantages. https://www.researchgate.net/profile/Dr_Pankaj_Madhani/publication/333774368_Marketing_Ethics _Enhancing_Firm_Valuation_and_Building_
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Course Learning Outcomes
Weekly Course Schedule
Week 1 - To Do List
Competitive_Advantages/links/5d03494692851c874c650aa6/Marketing-Ethics-Enhancing-Firm- Valuation-and-Building-Competitive-Advantages.pdf
Ajit Prasad. 2016. Mr. Porter and the New World of Increasing Returns to Scale. http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx? direct=true&db=bth&AN=117524978&site=eds-live&scope=site
Fei Ren. 2015. Industry-level analysis of Information Technology Return and Risk: What Explains the Variation? http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx? direct=true&db=bth&AN=109172860&site=eds-live&scope=site
Ram Shivakumar. 2014. How to Tell Which Decisions Are Strategic. http://libdatab.strayer.edu/login? url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=96209440&site=eds- live&scope=site
Conduct an industry analysis to inform strategy development and performance goals for a given company.
1
Conduct a competitive analysis of technology trends, company resources and capabilities, and organizational structure for future innovation in a given industry.
2
Determine competitive advantage strategies to exploit innovation at a given company.
3
Propose leadership changes in decision-making and planning structure to successfully implement recommended strategic initiatives.
4
Synthesize project deliverables into an executive summary and presentation of a strategic management process recommendation.
5
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Week 1 - To Do List
Learn: Read Chapter 1 in Contemporary Strategy Analysis: Text and Cases.
Learn: Read the PowerPoint presentation and Notes.
Learn: Read the case studies in the Cases to Accompany Contemporary Strategy Analysis section of the textbook.
Discuss: Introduce yourself and complete the discussion, Strategy Foundations.
Week 2 - To Do List
Learn: Read Chapters 2 and 3 in Contemporary Strategy Analysis: Text and Cases.
Learn: Read the PowerPoint presentations and Notes.
Discuss: Complete the discussion, Strategic Value Analysis.
Week 3 - To Do List
Learn: Read Chapter 4 in Contemporary Strategy Analysis: Text and Cases.
Learn: Read the PowerPoint presentation and Notes.
Discuss: Complete the discussion, Game Theory and Segmentation.
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Week 3 - To Do List
Assignment: Submit the assignment, Strategy Development.
Week 4 - To Do List
Learn: Read Chapters 5 and 6 in Contemporary Strategy Analysis: Text and Cases.
Learn: Read the PowerPoint presentations and Notes.
Discuss: Complete the discussion, Organization Structure.
Week 5 - To Do List
Learn: Read Chapter 7 in Contemporary Strategy Analysis: Text and Cases.
Learn: Read the PowerPoint presentation and Notes.
Discuss: Complete the discussion, Innovative Maturation.
Assignment: Submit the assignment, Innovation and Competitive Analysis.
Week 6 - To Do List
Learn: Read Chapter 8 in Contemporary Strategy Analysis: Text and Cases.
Learn: Read the PowerPoint presentation and Notes.
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Week 6 - To Do List
Discuss: Complete the discussion, Change Management.
Week 7 - To Do List
Learn: Read Chapters 9 and 10 in Contemporary Strategy Analysis: Text and Cases.
Learn: Read the PowerPoint presentations and Notes.
Discuss: Complete the discussion, Competitive Advantage.
Assignment: Submit the assignment, Exploiting Innovation.
Week 8 - To Do List
Learn: Read Chapters 11 and 12 in Contemporary Strategy Analysis: Text and Cases.
Learn: Read the PowerPoint presentations and Notes.
Discuss: Complete the discussion, Vertical Integration.
Week 9 - To Do List
Learn: Read Chapters 13 and 14 in Contemporary Strategy Analysis: Text and Cases.
Learn: Read the PowerPoint presentations and Notes.
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Week 9 - To Do List
Discuss: Complete the discussion, Product Market Strategies.
Assignment: Submit the assignment, The Organization’s Response to Change.
Peregrine Assessment: Complete and submit the Peregrine assessment.
Week 10 - To Do List
Learn: Read Chapters 15 and 16 in Contemporary Strategy Analysis: Text and Cases.
Learn: Read the PowerPoint presentations and Notes.
Discuss: Complete the discussion, A Looking Glass.
Assignment: Submit the assignment, Capstone Final Project and Presentation.
Assignment: If you have not already done so, complete the Peregrine Assessment.
Week 11 - To Do List
Discuss: Complete the discussion, Course Summation.
Assignment: If you have not already done so, complete the Peregrine Assessment.
Grading Scale
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Participation Total Points % of GradeParticipation Total Points % of Grade
Discussion Participation 330 33%
Assignment Total Points % of Grade
w03a1 - Strategy Development 120 12%
w05a1 - Innovation and Competitive Analysis 120 12%
w07a1 - Exploiting Innovation 120 12%
w09a1 - The Organization’s Response to Change 120 12%
w09a2 - Peregrine Assessment Exam Submission 60 6%
w10a1 - Capstone Final Project and Presentation 130 13%
Totals 1000 100%
Final Course Grade
Points Percentage Grade
900 - 1000 90% - 100% A
800 - 899 80% - 89% B
700 - 799 70% - 79% C
0 - 699 69% and below F
Unique Course Features
Grading Scale Notation
Please consult the University Catalog and your academic advisor to determine the final grade needed in this class to satisfy your specific degree conferral requirements.
Attendance Policy
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Assignments
This course uses the Peregrine platform for lab work. Peregrine does not directly record attendance, but attendance is recorded when you submit your work to the assignment in Blackboard.
w03a1 - Strategy Development
Summary
Click the linked activity title to access this assignment.
Text
Overview
The purpose of this project is for you to apply management principles to create management plans that include strategy formulation, business analyses, industry trends, and organizational characterization. Deliverables one through four focus on preparing you for the final capstone project. You will apply skills, experience, and knowledge that you have gained through the completion of prerequisite courses throughout each deliverable.
The intent of the Capstone project is for you to use the same case/company throughout the course. Select one out of the three recommended cases listed below. Each case is located in the Cases to Accompany Contemporary Strategy Analysis [PDF] section of the textbook.
The recommended cases are:
Case 8 BP: Organizational Structure and Management Systems. Case 10: Chipotle Mexican Grill, Inc.: Disrupting the Fast‐food Business. Case 13: Tesla Motors: Disrupting the Auto Industry.
You may also use the Internet or Strayer Learning Resource Center to research articles on your chosen case or company.
Based on the case, you will perform an industry analysis and develop a strategy for the CEO of your chosen company to help shape the company's future.
Instructions
Write a 3–5 page paper in which you:
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
1. Define strategy and examine how the definition of strategy fits your chosen company and its situation. Support your response.
2. Summarize the main strategies that your chosen company's management took leading up to this company's recent development.
3. Identify your chosen company's industry and determine its main competitors. Next, select two to three strategies that the competitors use, and analyze whether or not the selected strategies are successful. Support your response.
4. Perform an industry analysis for the CEO of your chosen company in order for him or her to develop strategy for the company. Next, evaluate the company's current standing in this industry by taking into account the company's resources and capabilities.
5. Propose at least three performance goals for the company for the next one- and five-year period respectively. Provide a rationale for your response.
6. Use at least three quality references. Note: Wikipedia and other similar websites do not qualify as academic resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Conduct an industry analysis to inform strategy development and performance goals for a given company.
Scoring Guide
Define strategy and examine how the definition of strategy fits your chosen company and its situation. Support your response. 15 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Unacceptable
Did not submit or did not define strategy and examined how the definition of strategy fits your chosen company and its situation. Did not submit or did not support your response.
Needs Improvement
Partially defined strategy and examined how the definition of strategy fits your chosen company and its situation. Partially supported your response.
Competent
Satisfactorily defined strategy and examined how the definition of strategy fits your chosen company and its situation. Satisfactorily supported your response.
Exemplary
Thoroughly defined strategy and examined how the definition of strategy fits your chosen company and its situation. Thoroughly supported your response.
Summarize the main strategies that your chosen company's management took leading up to this company’s recent development. 15 %
Unacceptable
Did not submit or did not summarize the main strategies that your chosen company's management took leading up to this company’s recent development.
Needs Improvement
Partially summarized the main strategies that your chosen company's management took leading up to this company’s recent development.
Competent
Satisfactorily summarized the main strategies that your chosen company's management took leading up to this company’s recent development.
Exemplary
Thoroughly summarized the main strategies that your chosen company's management took leading up to this company’s recent development.
Identify your chosen company’s industry and determine its main competitors. Next, select two to three strategies that the competitors use, and analyze whether or not the selected strategies are successful. Support your response. 20 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Unacceptable
Did not submit or did not identify your chosen company’s industry and determined its main competitors. Did not submit or did not select two to three strategies that the competitors use, did not submit or did not analyze whether or not the selected strategies are successful. Did not submit or did not support your response.
Needs Improvement
Partially identified your chosen company’s industry and determined its main competitors. Partially selected two to three strategies that the competitors use, partially analyzed whether or not the selected strategies are successful. Partially supported your response.
Competent
Satisfactorily identified your chosen company’s industry and determined its main competitors. Satisfactorily selected two to three strategies that the competitors use, satisfactorily analyzed whether or not the selected strategies are successful. Satisfactorily supported your response.
Exemplary
Thoroughly identified your chosen company’s industry and determined its main competitors. Thoroughly selected two to three strategies that the competitors use, thoroughly analyzed whether or not the selected strategies are successful. Thoroughly supported your response.
Perform an industry analysis for the CEO of your chosen company in order for him or her to develop strategy for the company. Next, evaluate the company's current standing in this industry by taking into account the company’s resources and capabilities. 20 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Unacceptable
Did not submit or did not perform an industry analysis for the CEO of your chosen company in order for him or her to develop strategy for the company. Did not submit or did not evaluate the company's current standing in this industry by taking into account the company’s resources and capabilities.
Needs Improvement
Partially performed an industry analysis for the CEO of your chosen company in order for him or her to develop strategy for the company. Partially evaluated the company's current standing in this industry by taking into account the company’s resources and capabilities.
Competent
Satisfactorily performed an industry analysis for the CEO of your chosen company in order for him or her to develop strategy for the company. Satisfactorily evaluated the company's current standing in this industry by taking into account the company’s resources and capabilities.
Exemplary
Thoroughly performed an industry analysis for the CEO of your chosen company in order for him or her to develop strategy for the company. Thoroughly evaluated the company's current standing in this industry by taking into account the company’s resources and capabilities.
Propose at least three performance goals for the company for the next one- and five-year period respectively. Provide a rationale for your response. 15 %
Unacceptable
Did not submit or did not propose at least three performance goals for the company for the next one- and five-year period respectively. Did not submit or did not provide a rationale for your response.
Needs Improvement
Partially proposed at least three performance goals for the company for the next one- and five- year period respectively. Partially provided a rationale for your response.
Competent
Satisfactorily proposed at least three performance goals for the company for the next one- and five-year period respectively. Satisfactorily provided a rationale for your response.
Exemplary
Thoroughly proposed at least three performance goals for the company for the next one- and five- year period respectively. Thoroughly provided a rationale for your response.
Three references. 5 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Unacceptable
No references provided.
Needs Improvement
Did not meet the required number of references; some or all references were poor-quality choices.
Competent
Met number of required references; all references were high-quality choices.
Exemplary
Exceeded number of required references; all references were high-quality choices.
Clarity, writing mechanics, and formatting requirements. 10 %
Unacceptable
More than six errors present
Needs Improvement
5–6 errors present.
Competent
3–4 errors present.
Exemplary
0–2 errors present.
w05a1 - Innovation and Competitive Analysis
Summary
Click the linked activity title to access this assignment.
Text
Overview
From the same case that you have chosen for Deliverable 1, you will advise the CEO on ways forward for the company. In addition, you will examine the competitive environment and discuss frameworks for evaluating various strategies for the company.
Instructions
Write a 3–5 page paper in which you:
1. Use a framework of your choice (for example, Porter’s Five Forces of Competition from the textbook) to perform a competitive analysis of the company’s industry. Support your response.
2. Select at least two innovative and technology trends that the company or its competitors introduced. Next, examine the feasibility and expected market impact of the trends you selected. Provide a rationale for your response.
3. Assess the company’s situation (for example, its capabilities, resources, and so on) regarding its recent development. Provide support for your response.
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
4. Give your opinion as to whether the company’s organizational structure supports or impedes its ability to innovate and be a successful company. Justify your answer.
5. Use at least three quality references. Note: Wikipedia and other similar websites do not qualify as academic resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Conduct a competitive analysis of technology trends, company resources and capabilities, and organizational structure for future innovation in a given industry.
Scoring Guide
Use a framework of your choice (for example, Porter ’s Five Forces of Competition from the textbook) to perform a competitive analysis of the company's industry. Support your response. 20 %
Unacceptable
Did not submit or did not use a framework of your choice (for example, Porter’s Five Forces of Competition from the textbook) to perform a competitive analysis of the company's industry. Did not submit or did not support your response.
Needs Improvement
Partially used a framework of your choice (for example, Porter’s Five Forces of Competition from the textbook) to perform a competitive analysis of the company's industry. Partially supported your response.
Competent
Satisfactorily used a framework of your choice (for example, Porter’s Five Forces of Competition from the textbook) to perform a competitive analysis of the company's industry. Satisfactorily supported your response.
Exemplary
Thoroughly used a framework of your choice (for example, Porter’s Five Forces of Competition from the textbook) to perform a competitive analysis of the company's industry. Thoroughly supported your response.
Select at least two innovative and technology trends that the company or its competitors introduced. Next, examine the feasibility and expected market impact of the trends you
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
selected. Provide a rationale for your response. 25 %
Unacceptable
Did not submit or did not select at least two innovative and technology trends that the company or its competitors introduced. Did not submit or did not examine the feasibility and expected market impact of the trends you selected. Did not submit or did not provide a rationale for your response.
Needs Improvement
Partially selected at least two innovative and technology trends that the company or its competitors introduced. Partially examined the feasibility and expected market impact of the trends you selected. Partially provided a rationale for your response.
Competent
Satisfactorily selected at least two innovative and technology trends that the company or its competitors introduced. Satisfactorily examined the feasibility and expected market impact of the trends you selected. Satisfactorily provided a rationale for your response.
Exemplary
Thoroughly selected at least two innovative and technology trends that the company or its competitors introduced. Thoroughly examined the feasibility and expected market impact of the trends you selected. Thoroughly provided a rationale for your response.
Assess the company's situation (for example, its capabilities, resources, and so on) regarding its recent development. Provide support for your response. 20 %
Unacceptable
Did not submit or did not assess the company's situation (for example, its capabilities, resources, and so on) regarding its recent development. Did not submit or did not provide support for your response.
Needs Improvement
Partially assessed the company's situation (for example, its capabilities, resources, and so on) regarding its recent development. Partially provided support for your response.
Competent
Satisfactorily assessed the company's situation (for example, its capabilities, resources, and so on) regarding its recent development. Satisfactorily provided support for your response.
Exemplary
Thoroughly assessed the company's situation (for example, its capabilities, resources, and so on) regarding its recent development. Thoroughly provided support for your response.
Give your opinion as to whether the company's organizational structure supports
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
or impedes its ability to innovate and be a successful company. Justify your answer. 20 %
Unacceptable
Did not submit or did not give your opinion as to whether the company's organizational structure supports or impedes its ability to innovate and be a successful company. Did not submit or did not justify your answer.
Needs Improvement
Partially gave your opinion as to whether the company's organizational structure supports or impedes its ability to innovate and be a successful company. Partially justified your answer.
Competent
Satisfactorily gave your opinion as to whether the company's organizational structure supports or impedes its ability to innovate and be a successful company. Satisfactorily justified your answer.
Exemplary
Thoroughly gave your opinion as to whether the company's organizational structure supports or impedes its ability to innovate and be a successful company. Thoroughly justified your answer.
Three references. 5 %
Unacceptable
No references provided.
Needs Improvement
Did not meet the required number of references; some or all references were poor-quality choices.
Competent
Met number of required references; all references were high-quality choices.
Exemplary
Exceeded number of required references; all references were high-quality choices.
Clarity, writing mechanics, and formatting requirements. 10 %
Unacceptable
More than 6 errors present.
Needs Improvement
5–6 errors present.
Competent
3–4 errors present.
Exemplary
0–2 errors present.
w07a1 - Exploiting Innovation
Summary
Click the linked activity title to access this assignment.
Text
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Overview
From the same case that you have chosen for Deliverables 1 and 2, you will determine the company’s top advantage(s) and recommend alternative strategies that the company could take in order to beat its competitors.
Instructions
Write a 3–5 page paper in which you:
1. Evaluate the importance of innovation for the long-term survival for your chosen company, as well as the industry that your chosen company fits in. Next, recommend an overall strategy in order to foster innovation in your chosen company. Provide a rationale for your response.
2. Speculate on how you would expect the industry to evolve over a period of five and ten years, based on your analysis of the innovative and technology trends from Project Deliverable 2. Provide a rationale for your response.
3. Determine your chosen company’s top advantage(s) over its competitors. Justify your answer. 4. Determine two or three strategies that the company could use to exploit its innovation
breakthroughs, using the top advantage(s) that you determined in Question 3. Analyze the main advantages and disadvantages of each strategy.
5. Recommend one of the strategies that you determined for the company and suggest how pursuing that strategy would exploit the company’s advantages over its competitors and minimize its key weaknesses. Provide a rationale for your response.
6. Use at least three quality references. Note: Wikipedia and other similar websites do not qualify as academic resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Determine competitive advantage strategies to exploit innovation at a given company.
Scoring Guide
Evaluate the importance of innovation for the long-term survival for your chosen company, as well as the industry that your chosen company fits in. Next, recommend an overall
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
strategy in order to foster innovation in your chosen company. Provide a rationale for your response. 15 %
Unacceptable
Did not submit or did not evaluate the importance of innovation for the long-term survival for your chosen company, as well as the industry that your chosen company fits in. Did not submit or did not recommend an overall strategy in order to foster innovation in your chosen company. Did not submit or did not provide a rationale for your response.
Needs Improvement
Partially evaluated the importance of innovation for the long-term survival for your chosen company, as well as the industry that your chosen company fits in. Partially recommended an overall strategy in order to foster innovation in your chosen company. Partially provided a rationale for your response.
Competent
Satisfactorily evaluated the importance of innovation for the long-term survival for your chosen company, as well as the industry that your chosen company fits in. Satisfactorily recommended an overall strategy in order to foster innovation in your chosen company. Satisfactorily provided a rationale for your response.
Exemplary
Thoroughly evaluated the importance of innovation for the long-term survival for your chosen company, as well as the industry that your chosen company fits in. Thoroughly recommended an overall strategy in order to foster innovation in your chosen company. Thoroughly provided a rationale for your response.
Speculate on how you would expect the industry to evolve over a period of five and ten years, based on your analysis on the innovative and technology trends from Project Deliverable 2. Provide a rationale for your response. 15 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Unacceptable
Did not submit or did not speculate on how you would expect the industry to evolve over a period of five and ten years, based on your analysis on the innovative and technology trends from Project Deliverable 2. Did not submit or did not provide a rationale for your response.
Needs Improvement
Partially speculated on how you would expect the industry to evolve over a period of five and ten years, based on your analysis on the innovative and technology trends from Project Deliverable 2. Partially provided a rationale for your response.
Competent
Satisfactorily speculated on how you would expect the industry to evolve over a period of five and ten years, based on your analysis on the innovative and technology trends from Project Deliverable 2. Satisfactorily provided a rationale for your response.
Exemplary
Thoroughly speculated on how you would expect the industry to evolve over a period of five and ten years, based on your analysis on the innovative and technology trends from Project Deliverable 2. Thoroughly provided a rationale for your response.
Determine your chosen company’s top advantage(s) over its competitors. Justify your answer. 15 %
Unacceptable
Did not submit or did not determine your chosen company’s top advantage(s) over its competitors. Did not submit or did not justify your answer.
Needs Improvement
Partially determined your chosen company’s top advantage(s) over its competitors. Partially justified your answer.
Competent
Satisfactorily determined your chosen company’s top advantage(s) over its competitors. Satisfactorily justified your answer.
Exemplary
Thoroughly determined your chosen company’s top advantage(s) over its competitors. Thoroughly justified your answer.
Determine two or three strategies that the company could use to exploit its innovation breakthroughs, using the top advantage(s) that you determined in Question 3. Analyze the main advantages and disadvantages of each strategy. 20 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Unacceptable
Did not submit or did not determine two or three strategies that the company could use to exploit its innovation breakthroughs, using the top advantage(s) that you determined in Question 3. Did not submit or did not analyze the main advantages and disadvantages of each strategy.
Needs Improvement
Partially determined two or three strategies that the company could use to exploit its innovation breakthroughs, using the top advantage(s) that you determined in Question 3. Partially analyzed the main advantages and disadvantages of each strategy.
Competent
Satisfactorily determined two or three strategies that the company could use to exploit its innovation breakthroughs, using the top advantage(s) that you determined in Question 3. Satisfactorily analyzed the main advantages and disadvantages of each strategy.
Exemplary
Thoroughly determined two or three strategies that the company could use to exploit its innovation breakthroughs, using the top advantage(s) that you determined in Question 3. Thoroughly analyzed the main advantages and disadvantages of each strategy.
Recommend one of the strategies that you determined for the company and suggest how pursuing that strategy would exploit the company's advantages over its competitors and minimize its key weaknesses. Provide a rationale for your response. 20 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Unacceptable
Did not submit or did not recommend one of the strategies that you determined for the company. Did not submit or did not suggest how pursuing that strategy would exploit the company's advantages over its competitors and minimize its key weaknesses. Did not submit or did not provide a rationale for your response.
Needs Improvement
Partially recommended one of the strategies that you determined for the company. Partially suggested how pursuing that strategy would exploit the company's advantages over its competitors and minimize its key weaknesses. Partially provided a rationale for your response.
Competent
Satisfactorily recommended one of the strategies that you determined for the company. Satisfactorily suggested how pursuing that strategy would exploit the company's advantages over its competitors and minimize its key weaknesses. Satisfactorily provided a rationale for your response.
Exemplary
Thoroughly recommended one of the strategies that you determined for the company. Thoroughly suggested how pursuing that strategy would exploit the company's advantages over its competitors and minimize its key weaknesses. Thoroughly provided a rationale for your response.
Three references. 5 %
Unacceptable
No references provided.
Needs Improvement
Did not meet the required number of references; some or all references were poor-quality choices.
Competent
Met number of required references; all references were high-quality choices.
Exemplary
Exceeded number of required references; all references were high-quality choices.
Clarity, writing mechanics, and formatting requirements. 10 %
Unacceptable
More than 6 errors present.
Needs Improvement
5–6 errors present.
Competent
3–4 errors present.
Exemplary
0–2 errors present.
w09a1 - The Organization’s Response to Change
Summary
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Click the linked activity title to access this assignment.
Text
Overview
From the same case that you have chosen for Deliverables 1 to 3, you will advise the CEO on how best to position the organization to be responsive to change in order to take advantage of the strategies you have recommended.
Instructions
Write a 6–8 page paper in which you:
1. Give your opinion as to whether your chosen company’s industry is maturing or declining, based on its evolution history. Justify your answer.
2. Use Porter’s National Diamond to evaluate the relative main advantages and disadvantages of vertical integration versus outsourcing for the company. Support your response.
3. Use the Boston Consulting Group’s growth-share matrix to evaluate the company’s strategic position as of 2013. Note: Refer to Figure 14.2 “The BCG Growth-share Matrix,” located on page 369, chapter 14 of the textbook.
4. Suggest one approach for the CEO to adopt in order to implement the strategies that you recommended in Project Deliverable 3. Include the main changes in decision-making style, main changes in planning structure, and measures of success in your recommendation. Provide a rationale for your response.
5. Use at least three quality references. Note: Wikipedia and other similar websites do not qualify as academic resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Propose leadership changes in decision-making and planning structure to successfully implement recommended strategic initiatives.
Scoring Guide
Give your opinion as to whether your chosen
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company’s industry is maturing or declining, based on its evolution history. Justify your answer. 20 %
Unacceptable
Did not submit or did not give your opinion as to whether your chosen company’s industry is maturing or declining, based on its evolution history. Did not submit or did not justify your answer.
Needs Improvement
Partially gave your opinion as to whether your chosen company’s industry is maturing or declining, based on its evolution history. Partially justified your answer.
Competent
Satisfactorily gave your opinion as to whether your chosen company’s industry is maturing or declining, based on its evolution history. Satisfactorily justified your answer.
Exemplary
Thoroughly gave your opinion as to whether your chosen company’s industry is maturing or declining, based on its evolution history. Thoroughly justified your answer.
Use Porter ’s National Diamond to evaluate the relative main advantages and disadvantages of vertical integration versus outsourcing for the company. Support your response. 20 %
Unacceptable
Did not submit or did not use Porter’s National Diamond to evaluate the relative main advantages and disadvantages of vertical integration versus outsourcing for the company. Did not submit or did not support your response.
Needs Improvement
Partially used Porter’s National Diamond to evaluate the relative main advantages and disadvantages of vertical integration versus outsourcing for the company. Partially supported your response.
Competent
Satisfactorily used Porter’s National Diamond to evaluate the relative main advantages and disadvantages of vertical integration versus outsourcing for the company. Satisfactorily supported your response.
Exemplary
Thoroughly used Porter’s National Diamond to evaluate the relative main advantages and disadvantages of vertical integration versus outsourcing for the company. Thoroughly supported your response.
Use the Boston Consulting Group’s growth- share matrix to evaluate the company's strategic position as of 2013. 20 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Unacceptable
Did not submit or did not use the Boston Consulting Group’s growth-share matrix to evaluate the company's strategic position as of 2013.
Needs Improvement
Partially used the Boston Consulting Group’s growth-share matrix to evaluate the company's strategic position as of 2013.
Competent
Satisfactorily used the Boston Consulting Group’s growth-share matrix to evaluate the company's strategic position as of 2013.
Exemplary
Thoroughly used the Boston Consulting Group’s growth-share matrix to evaluate the company's strategic position as of 2013.
Suggest one approach for the CEO to adopt in order to implement the strategies that you recommended in Project Deliverable 3. Include the main changes in decision-making style, main changes in planning structure, and measures of success in your recommendation. Provide a rationale for your response. 25 %
Unacceptable
Did not submit or did not suggest one approach for the CEO to adopt in order to implement the strategies that you recommended in Project Deliverable 3. Did not submit or did not include the main changes in decision- making style, main changes in planning structure, and measures of success in your recommendation. Did not submit or did not provide a rationale for your response.
Needs Improvement
Partially suggested one approach for the CEO to adopt in order to implement the strategies that you recommended in Project Deliverable 3. Partially included the main changes in decision-making style, main changes in planning structure, and measures of success in your recommendation. Partially provided a rationale for your response.
Competent
Satisfactorily suggested one approach for the CEO to adopt in order to implement the strategies that you recommended in Project Deliverable 3. Satisfactorily included the main changes in decision-making style, main changes in planning structure, and measures of success in your recommendation. Satisfactorily provided a rationale for your response.
Exemplary
Thoroughly suggested one approach for the CEO to adopt in order to implement the strategies that you recommended in Project Deliverable 3. Thoroughly included the main changes in decision-making style, main changes in planning structure, and measures of success in your recommendation. Thoroughly provided a rationale for your response.
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Three references. 5 %
Unacceptable
No references provided.
Needs Improvement
Did not meet the required number of references; some or all references were poor-quality choices.
Competent
Met number of required references; all references were high-quality choices.
Exemplary
Exceeded number of required references; all references were high-quality choices.
Clarity, writing mechanics, and formatting requirements. 10 %
Unacceptable
More than 6 errors present.
Needs Improvement
5–6 errors present.
Competent
3–4 errors present.
Exemplary
0–2 errors present.
w09a2 - Peregrine Assessment Exam Submission
Summary
Click the linked activity title to access this assignment.
Text
Upload your Peregrine Assessment Exam Certificate.
The overall assessment is graded as follows:
Objective score on the exam is worth 50% of grade. Completion of the exam is worth 50% of grade.
Scoring Guide
Peregrine Exam Score (Objective score out of 100%) 50 %
Not Submitted
Did not submit or did not complete the peregrine assessment with supporting evidence.
Submitted
Completed the peregrine assessment with supporting evidence.
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Participation (Complete the peregrine assessment with supporting evidence) 50 %
Not Submitted
Did not submit or did not complete the peregrine assessment with supporting evidence.
Submitted
Completed the peregrine assessment with supporting evidence.
w10a1 - Capstone Final Project and Presentation
Summary
Click the linked activity title to access this assignment.
Text
Overview
This assignment consists of two sections: a final capstone project plan and a closing process PowerPoint presentation. You must submit both sections as separate files for the completion of this assignment. Label each file name according to the section of the assignment it is written for.
Instructions
Section 1: Final Capstone Project Plan
You are now in the final stage of the capstone project development. All previous documentation should be combined into one document that will serve as the statement of work for the project. Your goal is to have the CEO of your chosen company and the leadership team approve your strategy recommendations. The presentation should be very detailed in order to address potential concerns and provide support for your recommendations. However, the executive team is only interested in a 30-minute summation. Therefore, you also must create a compelling executive summary that is supported by details that convince the executive team that it should move forward with your recommendation.
Develop a 20–30 page project plan in which you: Write a 2–3 page executive summary in which you provide a high-level technical overview of your project where you address the following from the case study: 1. Strategy Development. 2. Innovation and Competitive Analysis.
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
3. Exploiting Innovation. 4. The Organization’s Response to Change.
Combine all previous documentation for Project Deliverables 1–4 in which you provide all aspects of the strategic management process into the project plan. Compile all the quality resources from the previous deliverables. Note: Wikipedia and similar websites do not qualify as quality resources.
Section 2: Closing Process PowerPoint Presentation
In addition to your detailed executive summary, you must present your findings to the executive team and the venture capital group that along with the executive summary will convince everyone that your solution is optimal.
Your PowerPoint must have speaker notes and these speaker notes must be written as if you were presenting this project to your client. A template is provided for your use. You can modify the template based on your professor’s instructions. Do not omit any information from the template because the information aligns with the rubric. Note: Use the Capstone Project Presentation Template [PPTX].
Prepare a 9–15 slide presentation in which you: 1. Include a title slide and a slide in which you provide the purpose and objectives of the
presentation. 2. Examine your chosen company’s competitive environment. 3. Determine your chosen company’s main strengths and weaknesses. 4. Determine and evaluate two to three strategies to exploit its innovation breakthroughs. 5. Recommend a strategy for your chosen company. 6. Advise a key strategic implementation approach. 7. Include a summation slide in which you provide the key takeaways for the CEO.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Synthesize project deliverables into an executive summary and presentation of a strategic management process recommendation.
Scoring Guide
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Write a 2–3 page executive summary in which you provide a high-level technical overview of your project where you address the following from the case study: 1. Strategy Development. 2. Innovation and Competitive Analysis. 3. Exploiting Innovation. 4. The Organization’s Response to Change. 10 %
Unacceptable
Did not submit or did not write a 2–3 page executive summary in which you provide a high-level technical overview of your project where you address the following from the case study: 1. Strategy Development. 2. Innovation and Competitive Analysis. 3. Exploiting Innovation. 4. The Organization’s Response to Change.
Needs Improvement
Partially wrote a 2–3 page executive summary in which you provide a high-level technical overview of your project where you address the following from the case study: 1. Strategy Development. 2. Innovation and Competitive Analysis. 3. Exploiting Innovation. 4. The Organization’s Response to Change.
Competent
Satisfactorily wrote a 2–3 page executive summary in which you provide a high-level technical overview of your project where you address the following from the case study: 1. Strategy Development. 2. Innovation and Competitive Analysis. 3. Exploiting Innovation. 4. The Organization’s Response to Change.
Exemplary
Thoroughly wrote a 2– 3 page executive summary in which you provide a high-level technical overview of your project where you address the following from the case study: 1. Strategy Development. 2. Innovation and Competitive Analysis. 3. Exploiting Innovation. 4. The Organization’s Response to Change.
Combine all previous documentation for Project Deliverables 1-4 in which you provide all aspects of the strategic management process into the project plan. 10 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Unacceptable
Did not submit or did not combine all previous documentation for Project Deliverables 1–4 in which you provide all aspects of the strategic management process into the project plan.
Needs Improvement
Partially combined all previous documentation for Project Deliverables 1–4 in which you provide all aspects of the strategic management process into the project plan.
Competent
Satisfactorily combined all previous documentation for Project Deliverables 1–4 in which you provide all aspects of the strategic management process into the project plan.
Exemplary
Thoroughly combined all previous documentation for Project Deliverables 1–4 in which you provide all aspects of the strategic management process into the project plan.
Compile all the quality resources from the previous deliverables. 5 %
Unacceptable
Did not submit or did not compile all the quality resources from the previous deliverables.
Needs Improvement
Partially compiled all the quality resources from the previous deliverables.
Competent
Satisfactorily compiled all the quality resources from the previous deliverables.
Exemplary
Thoroughly compiled all the quality resources from the previous deliverables.
Include a title slide and a slide in which you provide the purpose and objectives of the presentation. 5 %
Unacceptable
Did not submit or did not include a title slide and a slide in which you provided the purpose and objectives of the presentation.
Needs Improvement
Partially included a title slide and a slide in which you provided the purpose and objectives of the presentation.
Competent
Partially included a title slide and a slide in which you provided the purpose and objectives of the presentation.
Exemplary
Thoroughly included a title slide and a slide in which you provided the purpose and objectives of the presentation.
Examine your chosen company’s competitive environment. 10 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
Unacceptable
Did not submit or did not examine your chosen company’s competitive environment.
Needs Improvement
Partially examined your chosen company’s competitive environment.
Competent
Satisfactorily examined your chosen company’s competitive environment.
Exemplary
Thoroughly examined your chosen company’s competitive environment.
Determine your chosen company’s main strengths and weaknesses. 10 %
Unacceptable
Did not submit or did not determine your chosen company’s main strengths and weaknesses.
Needs Improvement
Partially determined your chosen company’s main strengths and weaknesses.
Competent
Satisfactorily determined your chosen company’s main strengths and weaknesses.
Exemplary
Thoroughly determined your chosen company’s main strengths and weaknesses.
Determine and evaluate two to three strategies to exploit its innovation breakthroughs. 10 %
Unacceptable
Did not submit or did not determine and evaluate two to three strategies to exploit its innovation breakthroughs.
Needs Improvement
Partially determined and evaluated two to three strategies to exploit its innovation breakthroughs.
Competent
Satisfactorily determined and evaluated two to three strategies to exploit its innovation breakthroughs.
Exemplary
Thoroughly determined and evaluated two to three strategies to exploit its innovation breakthroughs.
Recommend a strategy for your chosen company. 10 %
Unacceptable
Did not submit or did not recommend a strategy for your chosen company.
Needs Improvement
Partially recommended a strategy for your chosen company.
Competent
Satisfactorily recommended a strategy for your chosen company.
Exemplary
Thoroughly recommended a strategy for your chosen company.
Advise a key strategic implementation approach. 10 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
© 2020 Strategic Education, Inc.
Unacceptable
Did not submit or did not advise a key strategic implementation approach.
Needs Improvement
Partially advised a key strategic implementation approach.
Competent
Satisfactorily advised a key strategic implementation approach.
Exemplary
Thoroughly advised a key strategic implementation approach.
Include a summation slide in which you provide the key takeaways for the CEO. 10 %
Unacceptable
Did not submit or did not include a summation slide in which you provided the key takeaways for the CEO.
Needs Improvement
Partially included a summation slide in which you provided the key takeaways for the CEO.
Competent
Satisfactorily included a summation slide in which you provided the key takeaways for the CEO.
Exemplary
Thoroughly included a summation slide in which you provided the key takeaways for the CEO.
Clarity, writing mechanics, and formatting requirements. 10 %
Unacceptable
More than 6 errors present.
Needs Improvement
5–6 errors present.
Competent
3–4 errors present.
Exemplary
0–2 errors present.
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
