Current Event Assignments
Chapter 7
Quality
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Key Questions Addressed in Chapter 7
How do we assure quality?
How do we know that what we ordered meets expectations?
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Market Niches for Quality
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Quality
Better than
Competitors
Lower than
Competitors
Same as
Competitors
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The Transformation and Value-Added Chain
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Customer
Converter
Supplier
Customer
Supplier
Converter
Converter
Customer
Supplier
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What is Quality?
Often used to describe:
Function
Suitability
Reliability
Conformance with specifications
Satisfaction with actual performance
Best buy
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Eight Dimensions of Quality
Performance: The primary function of the product or service
Features: The bells and whistles.
Reliability: The probability of failure within a specified time period.
Durability: The life expectancy.
Conformance: The meeting of specifications.
Serviceability: The maintainability and ease of fixing.
Aesthetics: The look, smell, feel, and sound.
Perceived quality: The image in the eyes of the customer.
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Professor David Garvin, Harvard Business School
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The Traditional View of Quality-Cost Trade-off
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The Current View of the Quality-Cost Trade-off
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Five Major Cost of Quality Categories
Prevention costs
Appraisal costs
Internal failure costs
External failure costs
Morale costs
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Lean
A management philosophy focused on maximizing customer value while minimizing waste
Waste, or “muda,” comes in seven forms:
Overproduction
Waiting
Transportation
Nonvalue-adding processes
Inventory
Motion
Costs of quality (scrap, rework, and inspection)
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Value Streams
A series of steps executed in the right way and at the right time to create value for the customer.
Each step must be:
valuable to the customer
capable (gets the exact same result every time)
available (it can be performed whenever needed)
adequate (capacity to perform it exactly when needed)
flexible (can respond rapidly to changing customer desires without creating inefficiencies)
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Lean and Value Streams
Goal: Optimize the flow of products and services through value streams that flow internally across technologies, assets, and departments to customers and externally with supply chain partners
“Pull” system versus “push” system
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Total Quality Management (TQM)
A philosophy and system of management focused on long-term success through customer satisfaction.
Quality integrated throughout the organization’s activities
Employee commitment to continuous improvement
Suppliers are partners in the TQM process
Uses tools including continuous improvement or kaizen, quality function deployment (QFD), and statistical process control (SPC) to achieve performance improvements
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Kaizen
Relentless pursuit of product and process improvement through a series of small, progressive steps
Follows a well-defined and structured approach
plan–do–check–act (the Deming Wheel)
Incorporates problem-solving tools
Pareto analysis, histograms, scatter diagrams, check sheets, fishbone diagrams, control charts, run charts, and process flow diagrams
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Quality Function Deployment (QFD)
QFD is a process, supported by a set of tools, to translate customer requirements, or “voice of the customer” (VOC), into specifications.
Helps to understand what value represents to the customer and provides direction
Across-functional activity, involving input from operations, marketing/sales, engineering, accounting/ finance, and supply.
Can be applied to both products and services.
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The Potential Role of Supply in QFD
Product planning - Provide expertise in analyzing customer requirements and generating a list of new product ideas
Parts deployment - Provide alternative design concepts and estimate the manufacturing costs of various parts
Process planning - Determine supplier process constraints
Production planning - Help develop performance measurement criteria for production planning
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Six Sigma
Philosophy that work is processes that can be defined, measured, analyzed, improved and controlled (DMAIC)
Six sigma quality (6 σ) represents 3.4 defects per million opportunities
six standard deviations are very close to zero defects and correspond to a Cpk value of 2.0
Uses a set of tools, such as SPC, control charts and flowcharting, to drive process improvements.
Well-defined projects with measurable goals:
e.g., cost reduction or profit increase through improvements in cycle time, delivery, safety, etc.
Team members have training in statistics
Applies to manufacturing and to services
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Statistical Process Control (SPC)
A technique that involves testing a random sample of output from a process in order to detect if nonrandom changes in the process are occurring
Causes of variation: Common causes and special or nonrandom, assignable causes
Process capability: ability of the process to meet specifications consistently
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Assuring Supplier Quality Through SPC
Buyer establishes required quality specifications
Supplier determines process capability
a. Identify common or chance causes of variation
b. Identify special or assignable causes of variation
c. Eliminate special causes
Compare buyer’s quality requirements to the supplier’s process capability
Make necessary adjustments
a. Negotiate process improvements with supplier
b. Seek an alternate supplier
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Control Chart
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Control Chart
UCL 3.3000000000000002E-2 3.3000000000000002E-2 3.3000000000000002E-2 3.3000000000000002E-2 3.3000000000000002E-2 3.3000000000000002E-2 3.3000000000000002E-2 3.3000000000000002E-2 3.3000000000000002E-2 3.3000000000000002E-2 LCL 2.9000000000000001E-2 2.9000000000000001E-2 2.9000000000000001E-2 2.9000000000000001E-2 2.9000000000000001E-2 2.9000000000000001E-2 2.9000000000000001E-2 2.9000000000000001E-2 2.9000000000000001E-2 2.9000000000000001E-2 Sample 3.091E-2 3.1329999999999997E-2 3.1109999999999999E-2 3.1379999999999998E-2 3.074E-2 3.0849999999999999E-2 3.134E-2 3.066E-2 3.0800000000000001E-2 3.143E-2 Average 3.1054999999999999E-2 3.1054999999999999E-2 3.1 054999999999999E-2 3.1054999999999999E-2 3.1054999999999999E-2 3.1054999999999999E-2 3.1054999999999999E-2 3.1054999999999999E-2 3.1054999999999999E-2 3.1054999999999999E-2Sample Number
Dimensions of Service Quality Evaluation
Reliability: Ability to perform the promised service dependably and accurately
Responsiveness: Willingness to help customers and provide prompt service
Assurance: Knowledge and courtesy of employees and their ability to inspire trust and confidence
Empathy: Caring, individualized attention the firm provides its customers
Tangibles: Appearance of physical facilities, equipment and appearance of personnel
Source: Parasuraman, A., “Finding Service Gaps in the Age of e-Commerce,” IESE Insight, Second Quarter 2013, Issue 17, pp. 30–37.
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A Framework for Analyzing Services
Value of the service
high, medium low
Pareto/ABC analysis
Degree of repetitiveness
repetitive versus unique
Degree of tangibility
low versus high
Direction of the service
directed towards people or assets
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A Framework for Analyzing Services (cont’d)
Production of the service
People, equipment or people and equipment
Skill level of people
Nature of demand
Continuous, periodic or discrete
Nature of service delivery
Location, time
Degree of standardization
Standard or customized
Skills required for the service
Skilled, unskilled
Estimated costs vs. estimated benefits
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ISO Quality Standards
ISO has adopted a common “high level structure” (HLS) for its management systems standards
Ten sections: scope, normative references, terms and conditions, context of the organization, leadership, planning, support, operation, performance evaluation, and improvement.
ISO 9001: 2015
Provides a set of standardized requirements for a quality management system, regardless of what the user organization does, its size, or whether it is in the private or public sector.
defines the requirements a quality system must meet, but does not dictate how they should be met, leaving scope and flexibility for implementation.
ISO 14001: 2015
Sets the requirements for an effective environmental management system.
Similar to ISO 9001, it is suitable for organizations of all types and sizes.
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Quality Awards
Deming Prize
Established in Japan in 1950 to honor Dr. W. Edward Deming’s contribution to the quality field
Given annually to recognize both individuals for their contributions to the field of TQM and businesses that have successfully implemented TQM.
Non-Japanese companies now eligible
Malcolm Baldrige National Quality Award
Annual award that recognizes U.S. organizations in manufacturing, service, small business, health care, education, and nonprofit
Evaluates both quality management programs and achievement of results, with heavy emphasis on organization-wide financial performance.
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