Current Event Assignments
Chapter 5
Make or Buy, Insourcing, and Outsourcing
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Key Questions Asked in Chapter 5
Should we make or buy a good or service?
If we have been making a good or service should we reverse the decision and outsource?
If we have been buying, should we reverse the decision and insource?
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Make or Buy, Insourcing, and Outsourcing Decisions
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Reasons to Make Instead of Buy
Quantities are too small and/or no supplier is interested
Quality requirements are too exacting or special processing methods needed
Greater assurance of supply
Preserve technological secrets and intellectual property
Lower cost
To take advantage of unused capacity
Keep our capacity utilization high and outsource the rest
Avoid supply dependency
Reduce risk
Purchase option too expensive
Distance from the closest available supplier is too great
Customer requirement
Future market potential for the product or service is expanding
Forecasts of future shortages in the market or rising prices
Management takes pride in size
Desire to control quality of customer service
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Reasons to Buy Instead of Make
Lack of managerial or technical experience
Excess production capacity
Reduce risk
Challenges of maintaining technological leadership for noncore activity
Outsourcing is difficult to reverse
Cost accuracy
Large number of options for sources of supply and substitutes
Insufficient volume to justify in-house production
Forecasts show great demand and/or technological uncertainty
Availability of a highly capable supplier
Flexibility and desire to stay lean
Buying may open up markets
The ability to bring a product or service to market faster
Customer preference for a particular brand
Superior supply management expertise
Opportunities to improve customer service
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Insourcing and Outsourcing
Two ongoing questions for a cross-functional team including supply, operations, accounting and marketing are:
(1) Which products or services are we currently buying that we should be doing in-house?
(2) Which products and services that we are currently doing in-house should we be buying from suppliers?
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Reasons to Insource
The necessity argument: “We would prefer not to produce this product or service in-house, but we really don’t have any other options.”
The opportunity argument: “We would prefer to do this in-house because it would give us a strategic competitive advantage.”
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Examples of Necessity Drivers of Insourcing
Anything that threatens assurance of supply
An existing source of supply goes out of business or drops a product or service line and no other supplier is available
No opportunities for supplier development
A sudden massive increase in price
The purchase of a sole source by a competitor
Political events and regulatory changes
Lack of supply of a key raw material or component required for the manufacture of the purchased product
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Reasons to Outsource
The necessity argument: “We would prefer not to outsource this product or service, but we really don’t have any other options.”
The opportunity argument: “We would prefer to outsource this product or service because it would give us a strategic competitive advantage.”
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Deciding What Might be Outsourced
Determine strategic, critical, non-core activities
An entire function or some elements of an activity may lend themselves to lower cost purchase and management by a third party
Identify a function as a potential outsourcing target, break that function into its components, determine which activities are strategic or critical and should remain in-house, and which can be outsourced
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Service Triads
Increasing prevalence of service outsourcing based upon triadic servicing arrangements
Service triads:
buyer contracts with a supplier to deliver services directly to the buyer’s customer
examples: outsourcing help desk services, repair or installation of customer equipment
Increasing use of performance-based contracts that focus on the outcome rather than controlling how the service is delivered
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Service Triads
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Customer
Supplier
Buyer
Servicing demand and financial flows
Servicing exchange
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Risks of Outsourcing
Loss of control
Exposure to supplier risks
e.g., financial, commitment to relationship, response time, quality, service
Unexpected/unanticipated costs
Difficulty quantifying economies
Conversion costs
Supply restraints
Attention required by senior management
Possibility of being tied to obsolete technology
Concerns with long-term flexibility
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The Outsourcing Decision
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Is the activity strategic?
Is the activity critical to the
business but not strategic?
Create a RFP.
Gather supplier bids/proposals.
Is the supplier’s bid/proposal more
desirable than the internal option?
Could the internal option achieve
similar results?
Negotiate a contract to ensure
that expectations are realized
No
No
No
No
No
Keep the function
in-house
Keep the function
in-house
Keep the function
in-house
Keep the function
in-house
Yes
Yes
Yes
Yes
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Outsourcing Supply and Logistics
Procurement of indirect or noncore spend is more likely to be outsourced than procurement of direct or core spend
Three types of procurement outsourcing contracts: procure-to-pay (P2P), source-to-contract (S2C), source-to-pay (S2P)
Most frequently outsourced logistics activities are transactional, operational and repetitive
e.g., transportation, warehousing and freight forwarding
Three reasons for outsourcing logistics activities: improved services, reduced costs, increased ability to focus on core competencies
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Purchasing’s Role in Outsourcing
Provide a comprehensive, competitive process
Identify opportunities for outsourcing
Aid in selection of sources
Identify potential relationship issues
Develop and negotiate contract
Monitor and manage relationship
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Gray Zone
StayChangeMoreMake
Insource
MoreBuy
Outsource
What Product / Service to Create in What Market Segment(s)?100% Buy100% Make
StayChangeStayChange
OutsourceInsourceGray Zone100% BuyGray Zone100% Make100%BuyGrayZone100%MakeGrayZone
What Do We Make or Buy?