MGT499- W6 Post and Response
INeal
MGT499w6responses.docxSamantha Smith
BD 5:
Top of Form
Chapter 8:
When Walmart decided to make their stores into super centers they entered the corporate strategy of diversification. Walmart had entered this strategy by providing a new service and market line when opening the super centers. This gave Walmart a bigger opportunity when they moved to larger locations which can provide larger numbers of everything which is why and when they created the super centers.
Chapter 9:
Alliances are something that smart business look into and work with for a number of good reasons. One of those reasons is so that a company could target more than one market with both alliances. One alliance might not be able to make it in a market by itself but with its alliance it will succeed, and that works the other way as well. This can make a company come from ground up and succeed in a market they would have never imagine being in.
Chapter 10:
When a firm moves from a 2.0 to a 3.0 this allows a firm to grow internationally. This also can allow a company to grow geographically with no limits being international and create a larger profits and create more profit by doing so. Something like this can only help a company in the long run, and is good for the company as a whole.
Bottom of Form
Erin Yearling
Week 6
Top of Form
Chapter 8
Walmart’s introduction of grocery stores in some locations and the creation of “supercenters” was a corporate-level diversification strategy since the company was already running the retail chain stores. Walmart’s management decided to diversify its products by introducing a new product line, which increased the value of its “supercenters”. Management decided what products would be added to the existing products and in which locations.
Chapter 9
This portfolio approach to alliance management makes sense for larger companies. Conglomerates, which oftentimes engage in hundreds of alliances simultaneously, need to be managed from a portfolio perspective at the corporate level. If this does not happen, serious negative repercussions can emerge.
Chapter 10
Since the beginning of the 20th century, globalization has proceeded through three notable stages. As a small firm that supplies a product or service to an MNE, transitioning from Globalization 2.0 to Globalization 3.0 would drastically change our relationship. During Globalization 2.0, MNEs began to create smaller, self-contained copies of themselves, with all business functions intact, in a few key countries. This strategy required significant amounts of foreign direct investment. During Globalization 3.0 the MNEs strategic objective changed. The MNEs reorganized from a multinational company with self-contained operations in a few selected countries to a more seamless global enterprise with centers of expertise. Each of these centers of expertise is a hub within a global network for delivering products and services. Therefore, the relationship between my small firm and the MNE would most likely suffer.
Bottom of Form
