Brand Development Challenge
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MGT465_r2_brand_development_grading_guide_week3.doc|
Brand Development Challenge Grading Guide MGT/465 Version 2 |
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Brand Development Challenge
Grading Guide
MGT/465 Version 2
Small Business and Entrepreneurial Planning
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Individual Assignment: Brand Development Challenge
Purpose of Assignment
The purpose of this assignment is to allow students to apply their research in order to gain insight into the importance of effective branding. The students will play the role of a consultant, so not only will research be required, but relaying significant branding information to others will also be equally vital to successful comprehension and critical thinking.
Grading Guide
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Content |
Met |
Partially Met |
Not Met |
Comments: |
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The student establishes the scope for brand development and includes charts, illustrations, or other graphics as needed to clearly state the importance of effective branding.
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The student’s paper includes the description of these key branding points: 1. Benefits 2. Pitfalls 3. Recommendations
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The student evaluates the benefits of brand development to their client. |
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The student explains how they will advise their client to develop and introduce the brand to their customers. |
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The student cites a minimum three sources.
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The paper is 1,050-words in length. |
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Total Available |
Total Earned |
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5.5 |
#/5.5 |
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Writing Guidelines |
Met |
Partially Met |
Not Met |
Comments: |
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The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. |
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Intellectual property is recognized with in-text citations and a reference page. |
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Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. |
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Sentences are complete, clear, and concise. |
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Rules of grammar and usage are followed, including spelling and punctuation. |
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Total Available |
Total Earned |
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2.5 |
#/2.5 |
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Assignment Total |
# |
8 |
#/8 |
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Additional comments:
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