bsg assignment 5b
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mgt4337_mod5_artifact_worksheet.docx
MGT 4337: Business Policy and Decision Making
Module 5 Analysis Artifacts Worksheet: Decision Years 17–18
Overview: Your submission must include evidence of the analysis tools that your team used to make decisions in this simulation. For the simulation rounds in this module, you will submit a Market Position Analysis and a Summative Analysis as your required artifacts.
Directions: Download and save a copy of this document so you can edit the sections below. Complete this worksheet and submit it as evidence of your analysis artifacts.
1. Market Position Analysis: While many companies may be in the same overall industry, firms within an industry employ different strategies and are less concerned about the strategic moves of some companies than others. For example, Nordstrom and Walmart both sell clothing, but Walmart isn’t actively following strategic moves made by Nordstrom. They are concerned, however, with what Target might be doing, as they are in the same strategic group. Looking at your strategic group map in the competitive intelligence report, Nordstrom would be in the top left corner and Walmart in the bottom right. Companies that are in the same general area as each other are following similar strategies and are considered a strategic group.
For your Market Position Analysis, refer to the strategic group maps in the competitive intelligence reports on the BSG site. Include all geographic regions below in which you are competing. Refer to Chapter 3 for more information about this type of analysis.
Address the following, based on the strategic group maps for each of the four geographic regions shown in the most recent issue of the Competitive Intelligence Reports:
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Which footwear companies do you believe are in the most attractive positions? |
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North America: |
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Asia-Pacific: |
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Europe-Africa: |
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Latin America: |
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Which companies are the most weakly positioned? |
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North America: |
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Asia-Pacific: |
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Europe-Africa: |
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Latin America: |
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Which companies do you believe are likely to try to move to a different position on the strategic group map for this geographic region? Explain why. |
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North America: |
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Asia-Pacific: |
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Europe-Africa: |
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Latin America: |
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What specific actions do these assessments indicate that your company should consider taking? |
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2. Summative Analysis: Individual analyses tell us much, but taken together they tell us much more. Before making decisions, managers must consider several different analyses and summarize what information those analyses provide.
Consider the last two analyses you performed (SWOT and Market Position) and address the following:
a. What do these analyses together tell you?
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b. What strategic decisions can you make based on the information provided by these analyses?
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Guidelines for Submission: To complete this assignment, submit a saved copy of this completed worksheet.
Rubric
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center.
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Criteria |
Exemplary (100%) |
Needs Improvement (75%) |
Incomplete (50%) |
Not Evident (0%) |
Value |
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Worksheet
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Submitted a complete worksheet that demonstrates sincere effort. |
Submitted a mostly complete worksheet that demonstrates sincere effort. |
Submitted an incomplete worksheet. |
Did not submit a worksheet. |
100 |
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Total |
100% |
