bsg milestone 2

MGT 4337: Business Policy and Decision Making

Milestone 2: Company Strategic Performance Review

Guidelines and Rubric Overview: The milestones in this course will help you prepare for your final project, asking you to analyze various elements of the simulation. They will culminate in a report that provides an overview of your strategy through the ten years you are in charge of your athletic footwear company. Prompt: Specifically, for this milestone, you will need to describe the following for your company:

● Strategic vision ● Competitive strategy in branded footwear in some detail and how that strategy has evolved over the years you have managed the

company. You may need to have more than one section here if your company’s strategy in branded footwear varies markedly from one geographic region to another or if your strategy for branded sales to retailers differs in important ways from your strategy for internet sales.

● Production strategy and workforce compensation strategy ● Finance strategy (e.g., dividends, use of debt versus equity, stock issues/repurchases, actions to achieve/maintain a strong credit rating,

etc.). Be sure to include the following: ○ Clearly describe your company’s dividend policy during the period you have managed the company ○ Set forth what sort of dividend increases, if any, you would likely consider paying out in the next two upcoming years (given the

EPS targets you have established) ● Competitive strategy in private-label footwear, in some detail, and how that strategy has evolved over the years. Again, more than one

section may be needed if your company’s strategy in private-label footwear varies markedly from one geographic region to another.

Guidelines for Submission:​ Your milestone must be submitted as a two- to three-page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins, in APA format.

Instructor Feedback:​ This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center.

MGT 4337: Business Policy and Decision Making

Rubric Criteria Exemplary (100%) Needs Improvement (75%) Not Evident (0%) Value

Strategic Vision

Describes the company’s strategic vision.

Describes the company’s strategic vision, but lacks in detail or clarity.

Does not describe the company’s strategic vision.

18

Competitive Strategy in Branded Footwear

Describes the company’s competitive strategy in branded footwear in detail and how that strategy has evolved.

Describes the company’s competitive strategy in branded footwear and how that strategy has evolved, but lacks in detail or clarity.

Does not describe the company’s competitive strategy in branded footwear.

18

Production Strategy

Describes the company’s production strategy and workforce compensation strategy.

Describes the company’s production strategy and workforce compensation strategy, but lacks in detail or clarity.

Does not describe the company’s production strategy and workforce compensation strategy.

18

Finance Strategy

Describes the company’s finance strategy, clearly describing the dividend strategy and setting forth plans for dividend increases in the next two years.

Describes the company’s finance strategy, especially the dividend strategy and setting forth plans for dividend increases in the next two years, but lacks in detail or clarity.

Does not describe the company’s finance strategy.

18

Competitive Strategy in Private-Label Footwear

Describes the company’s competitive strategy in private-label footwear in detail and how that strategy has evolved.

Describes the company’s competitive strategy in private-label footwear in detail and how that strategy has evolved, but lacks in detail or clarity.

Does not describe the company’s competitive strategy in private-label footwear.

18

Mechanics No grammar or spelling errors that distract the reader from the content. All sources used are cited using APA Style, 6th ed.

Minor errors in grammar or spelling that distract the reader from the content. All sources used are cited using APA Style, 6th ed.

Major errors in grammar or spelling that distract the reader from the content and/or errors made in citing sources using APA Style, 6th ed.

10

Total 100%