Phoenix 411 Global Business (McDonald's)

Aspects of a Business Plan

Regardless of its purpose, a business plan has several aspects that are necessary for any innovation. As indicated in Table 8.1, a business plan typically has three sections. Section 1 introduces the plan, Section 2 is the main body of the plan, and Section 3 supplies support documents for or expands on various items mentioned in Section 2. Each section will be discussed in turn.

Table 8.1