MGT4070 Case Study

Week 2 Discussion $6.00

Discussion Topic

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Due May 6 at 12:59 AM

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To support your work, use your course and text readings and also use outside sources. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Strategic Management and Competitiveness

In this assignment, you will decide on strategic management plans, a company's strategic competitiveness, and the best model for above-average returns.

In current market conditions, companies need to gain and then maintain a competitive edge over their competitors. They do this by employing a compelling and dynamic strategic management process to create a strategy that helps them achieve their goals before one of their competitors does.

Select any two of the main questions and address all of their bullet points:

Question 1:

Discuss the following questions in relation to strategic management:

· What factors make up this process?

· How important is it to change, and what criteria determine the changes in a strategic management plan?

Question 2:

Discuss the following questions in relation to strategic competitiveness:

· How would you describe the twenty-first century competitive landscape and the various challenges it brings to businesses?

· Why will a traditional mindset not lead a company to strategic competitiveness and what values must managers adopt to overcome these challenges?

Question 3:

Discuss the following questions in relation to above-average returns:

· What are the differences between industrial organization (I/O) and resource-based models of above-average returns?

· Which is a more successful model?

· Which model will you use to help shape your strategic management plan and why?

Question 4:

Applying your understanding of strategic management, answer the following questions:

· How can business-level and corporate-level strategies be best used to gain a competitive advantage and earn above-average returns? Explain.

· What are the advantages and disadvantages of competitive rivalry?

· How can a company use competitive rivalry to its advantage? Provide examples.

· Under what conditions would you choose a single or dominant business corporate-level strategy versus a more diversified strategy and why? Discuss.

Week 2 Project $20.00

Assignment

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Due May 10 at 12:59 AM

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Case Study #13—Publix Supermarkets, Inc.

Read the Publix case study located in the section titled Case Studies in your textbook concerning the following situation:

Shortly after being named as CEO in 2016, the Publix Board of Directors authorized Todd Jones to move forward with opening ten new stores in the highly competitive Richmond, Virginia market. The company’s expansions out of its home market of Florida have paid off handsomely so far, with Publix now a close number 3 in market share in Georgia and gaining on its competition in Tennessee. Stressing service and a unique store experience, Jones believed Publix would remind Richmond shoppers of the now-shuttered, service-oriented Ukrop’s Super Markets and allow the company to quickly gain market share at the expense of its grocery nemeses, Walmart and Kroger. However, Richmond also marked the first time Publix would face Wegmans, a grocer with a similar background and focus on service, as well as a new European arrival, Lidl. Would the expansion work?

Your report and overview should address the following key strategic issues:

•    Assess Publix’s business-level strategy. Has the company’s business-level strategy been successful? •    How does Publix’s strategy stand up against competitive rivalry in the industry? •    Review the important elements of Publix’s external and internal environments.  Analyze key factors in the SWOT analysis. •    Weigh the challenges confronting Publix. What are the greatest risks for Publix? What recommendations can be made to support Publix’s growth and profitability objectives?

Submission Details:

· Present your analysis as a 3–4-page report in a Microsoft Word document formatted in APA style.

· Support your responses with examples.  Cite any sources in APA format.