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Design Organiza,ons for the Interna,onal Environment
©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Organiza(on Theory and Design Twel%h Edi+on Richard L. Da%
Entering The Global Arena
• More companies are doing business globally • Companies need top leaders who have a global outlook
• Advancements in technology and world communica(ons have changed the compe((ve landscape
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©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied o2r duplicated, or posted to a publicly accessible website, in whole or in part.
Mo+va+ons for Global Expansion
Mo,va,ons for Global Expansion: • Economies of Scale • Economies of Scope • Low-Cost Produc+on Factors
Economic, technological, and compe11ve forces have combined to push companies
from a domes1c to a global focus
3 ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
The Global Economy as Reflected in the Fortune Global 500
©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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Stages of Interna+onal Evolu+on
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©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Global Expansion ─ Interna+onal Alliances and Acquisi+ons
• Licensing – allowing another firm to market your brands
• Joint Ventures – separate en+ty of two or more firms
• Acquisi1ons – offer greater control than joint ventures
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©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Challenges of Global Design
©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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Leading Mul+na+onals and Selected Countries 2010
©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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Examples of Trickle-Up Innova+on
©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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Strategies for Global vs. Local Opportuni+es
• Global standardiza+on versus local responsiveness – Globaliza+on or mul+domes+c strategy
• Globaliza1on strategy - products are standardized throughout the world
• Mul1domes1c strategy - compe++on is handled in each country independently
10 ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Fi]ng Organiza+on Structure to Interna+onal Advantages
©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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Global Organiza+on Structure
ü Interna+onal Division ü Global Product Division
ü Global Geographic Division
ü Global Matrix Structure
12 ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Domes+c Hybrid Structure with Interna+onal Division
©201713 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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Par+al Global Product Structure
14 ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Global Geographic Structure
©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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Global Matrix Structure
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Global Coordina+on Mechanisms
ü Global Teams
ü Headquarters Planning
ü Expanded Coordina+on Roles
17 ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Benefits of Collabora+on
→ Cost Savings → Be`er Decision Making
→ Greater Revenue
→ Increased Innova+on
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The Transna+onal Model of Organiza+on
• Advanced interna+onal organiza+on to deal with mul+ple, interrelated, complex issues
• Theory is based on interdependence
• Useful for large, mul+na+onal companies with subsidiaries
• Create an integrated network of individual opera+ons that are linked together
• Not an organiza+onal chart; it is a managerial state of mind
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Interna+onal Organiza+onal
Units
©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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Transna+onal Organiza+ons
• Assets and resources are dispersed worldwide • Structures are flexible and ever-changing • Subsidiary managers ini+ate strategy and innova+ons that become strategy for the whole organiza+on
• Corporate culture, shared vision, and management style guide the organiza+on
21 ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Design Elements v Managers must design organiza+ons for complex interna+onal coordina+on
v Organiza+ons’ interna+onal strategies and structures evolve v There are diverse op+ons for specific interna+onal strategies
22 ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Design Elements
vThere are a variety of challenges for global organiza+ons vDiverse na+onal and cultural values influence an organiza+on’s approach vCompanies opera+ng globally require broad coordina+on
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