business plan

Assignment 1

Deadline: 17/10/2020 @ 23:59

For Instructor’s Use only0

The name of my company will be Dark Mercury. We want to be a universal example of exquisite and sensational fragrance. This is mainly to make an individual confident of their fragrance no matter the weather. Our mission is to design the best perfume that is favorable for all persons. In partnership with our clients and investors, we hope to be recognized as the company that creates fragrances that best explain or express persons' unique moods and characteristics.  

Our main objective is to provide some education in perfumery and help clients obtain what they are looking for in a fragrance. We aim at delivering at most professionalism and service to all clients. We also aim at introducing a unique feeling in the perfume industry. Not every person is considered when it comes to perfumes. I have a perfume allergy; I get severe irritation whenever I sniff strong perfume. I would love to smell nice, but I can because I fear that I might react to it. That is why this business is vital to me: my target audience, the middle class.

The perfume industry is a growing industry due to the increased need for luxury and personal grooming. The industry is expected to grow more significantly in the next few years. This is why I want to venture into the new market before this change comes. My company's strength is my products and the strategic marketing skill I have. With proper management and as a skilled team, the company will grow (Udemba, 2020). I am a sales and marketing professional, and I have had ten years' experience in management; putting my skill in practice will grow my business.

This is a partnership because I believe my partner can bring a different skill to the table, and with mine put together, the business will be competitive in the industry. The business has three fragrances so far; we have the Green Volatile, Woody, and Ufuoni. As the name suggests, green volatility is green in color and very sharp in terms of scent. However, the sharpness does not last because it blends with the body and can last for 24hrs. Woody has the cool scent of nature, and it is mild and does not reach nose receptors as quickly. Lastly, the Ufuoni fragrance that is mild yet very conspicuous to people in your environment. The fragrance uniqueness and consideration for all will give me a competitive advantage.

References

Udemba, N. F. (2020). SKILLS NEEDED FOR SUCCESSFUL MANAGEMENT OF SMALL AND MEDIUM SCALE MANUFACTURING INDUSTRIES BY ENTREPRENEURS IN ANAMBRA STATE, NIGERIA. European Journal of Education Studies. Retrieved from

https://www.oapub.org/edu/index.php/ejes/article/view/3064