MGT 401 3rd

Assignment 1

Deadline: 06/03/2021 @ 23:59

For Instructor’s Use only

Instructions – PLEASE READ THEM CAREFULLY

· The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

· Assignments submitted through email will not be accepted.

· Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

· Students must mention question number clearly in their answer.

· Late submission will NOT be accepted.

· Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

· All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

· Submissions without this cover page will NOT be accepted.

Structure of the project

The 3 assignments of this course will be parts of a project, which aims to study the four basic elements of strategic management of the company ‘X’ from your choice. It is structured as follow:

· Part 1: Assignment 1= Environmental scanning & strategy formulation.

· Part 2: Assignment 2= Strategy implementation.

· Part 3: Assignment 3= Evaluation and control.

Description of the company ‘X’

· It is a company from your choice;

· From real national or international market;

· It is publicly traded company;

· Produces and commercializes more than one product;

· Sufficient information about the strategies of the company, its functions and product lines are available;

· This company should have at least one partnership with other company (is) (alliances, joint venture, arrangement…).

Note.

The selected company must meet the above criteria. If you face any ambiguity regarding the choice of the corporation, kindly feel free to ask more clarification from your instructor.

Assignment 1: Part 1 of project

Environmental scanning & strategy formulation

Learning outcomes:

1. Understand the basic concepts and terminology used in Strategic Management. (Lo 1.2)

2. Identify opportunities and threats as well as strengths and weakness in the operating environment of hypothetical and real-world organizations (Lo 2.9)

3. Understand issues related to strategic competitive advantage in organizations (Lo 2.2)

4. Identify appropriate strategies for different situations (Lo 3.1).

Assignment Questions (5 Marks)

1. Briefly present your selected company (name, industry, nationality, location, size, activities, products…) (Max 200 words). (0.5 mark)

2. Determine the opportunities, threats, strengths and weaknesses of your selected company by completing the SWOT matrix in the answer sheet. (1 mark)

3. Does your selected company have social responsibility? If yes, discuss its impact on competitive advantage of the corporation. (Max 400 words) (1 mark)

4. Based on the figure 4.3 (Ch4-slide no 18) and the textbook text relative to Porter’s Five forces of competition framework, assess the power of the buyers, suppliers and substitutes of your chosen company. How formidable are the barriers to entry and how intense is the rivalry among existing firms? ( 2 marks)

5. What is the competitive strategy used by your selected company? Justify. (0.5 mark)

Answers:

1. Briefly present your selected company (name, industry, nationality, location, size, activities, products…) (Max 200 words). (0.5 mark)

Answer:

The selected company Jonguo is located in Jeddah in Saudi Arabia. The man activities of the business include dealing in hotel and catering services. Local and Chinese foods, such as coffee drinks, tea, and chops suey, are sold at the establishment (stir-fries of the organ meats, vegetables, and mushrooms). Snacks, and the egg tarts (sweet custard in a pastry shell). When freshly baked, egg tarts are eaten for breakfast and are frequently viewed as a Chinese adaptation of a Western dish, resulting in a popular food in Hong Kong ("Activities and strategies of business meta-organizations," 2020). We will also have spicy chilli bean paste, numbing peppercorn, and meat, as well as other Chinese food items such as noodles. The hotels will have a well-furnished room where all customers can mingle in one location and several rooms where clients, such as family members, can be served privately. The enterprise is also planning to offer accommodation services such as lodgings n he future coupled with online advertising to attract more customers from diverse countries.

Activities and strategies of business meta-organizations. (2020). How Business Organizes Collectively, 90-107. https://doi.org/10.4337/9781839106682.00013

Kahn, T. (2018). Partisan rivalry between government and business in Puebla, 1981–1993. Government-Business Relations and Regional Development in Post-Reform Mexico, 117-146. https://doi.org/10.1007/978-3-319-92351-2_5

Mon, C. (2020). Predicting VR adoption on e-Commerce platforms using TAM and porter five forces. Understanding Digital Industry, 176-179. https://doi.org/10.1201/9780367814557-43

Pre-opening - Hotel budget format. (n.d.). Setupmyhotel.com - Hotel Setup Tips, Sample Formats, Hotel SOP's, Hotel Solutions. https://setupmyhotel.com/formats/fo/139-hotel-pre-opening-budget-sample-format.html