401

Assignment 2

Deadline: 03/04/2021 @ 23:59

For Instructor’s Use only

Instructions – PLEASE READ THEM CAREFULLY

· The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

· Assignments submitted through email will not be accepted.

· Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

· Students must mention question number clearly in their answer.

· Late submission will NOT be accepted.

· Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

· All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

· Submissions without this cover page will NOT be accepted.

Assignment 2: Part 2 of project

Learning outcomes:

1. Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations (CLO2)

2. Explain the contribution of functional, business and corporate strategies in the competitive advantage of the organization. (CLO3)

3. Distinguish between different types and levels of strategy and strategy implementation (CLO4)

4. Communicate issues, results and recommendations coherently, and effectively regarding appropriate strategies for different situations (CLO6)

Assignment Questions (5 Marks)

Consider the same company ‘X’ that you have already used in assignment 1 and answer the following questions

1. Describe the roles of directional, marketing, operations and human resource strategies in the overall well-being of your selected company. (2 marks)

2. Classify the products of your selected company based on the BCG matrix. (1 mark)

3. Describe at least one partnership that your selected corporation has with other company (es). Is it successful? Justify. (1mark)

4. Describe the structure of your selected company. (1 mark)

Answers:

Role of directional, marketing, operations and human resource strategies at Ortiv Glass Corporation

The marketing function in any organization plays a very important role in creating good relations between the glass corporation and its client. Marketing function provides the company’s operational function with specific instructions so as to come up with a product with the right specifications that would attract as many clients as possible (Cummings & Worley, 2014). The human resource ensures skilled personnel are recruited and that there is effective communication all throughout the corporation.

Classification based on the BCG matrix

Ortiv Glass Corporation deals with plate glass that are majorly used in the automotive and construction sectors (Pruschkowski, 2018). I would classify Ortiv Glass Corporation on the star quadrant on the BCG matrix as glass products are actually part of the high growth market but in most cases has a high share in the market. This kind of product needs an ongoing investment to remain sustained.

Partnership

Ortiv glass corporation is partners with automotive and construction industries where glass plates are majorly used. The partnership has been a success as if it was not the case, then Ortiv Glass Corporation would not be producing and marketing glass plates

Structure

Ortiv Glass Corporation is headed by a top management team in charge of all that goes on in the plant. The corporation also has several department managers who report to the top management team and are in charge of different departments such as the engineering department, administration department, human resource department, quality control department and the production department. The employees report to the managers in charge of their specific departments.