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MGT3332LibraryResearchSlideshow2019.pptxMGT 3332: OPERATIONS MANAGEMENT
CLASS LIBRARY VISIT FROM OUR ONLINE LIBRARIAN
Why am I visiting your class?
You have a final research project to complete for this course!
The research project requires you conduct research using the library
The library has some great resources to help you and the Berkeley college librarians are here to help you find it
Project Requirements
Every student is required to complete an original business research project at the end of Week 13. Your original business report can discuss a weekly objective of the class, a main or sub chapter topic of the textbook or any topic related to operations management.
Your report MUST include detailed information on a current problem or area of excellence in a product or service company related to your selected topic.
Project Requirements
Examples:
Your selected topic must contain a company and an operations management or strongly related topic.
a) Supply Chain Management of Target
b) Total Quality Management of Toyota
c) Competitive Advantages of Walmart
d) Product Design of Apple
e) Competitive Strategy of Starbucks
Project Requirements
Your report MUST be submitted with at least three (3) sources from the Berkeley College Library's Online Databases.
Your report must not be limited to in-text references but must also include all sources cited using APA Citation guidelines at the end of the report.
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These slides will show you how to use one of our library databases, ABI/Inform (ProQuest) to find an article relevant to your paper, an example of a written paragraph using information from that article and how to site it.
Then you have time to practice this by following the assignment in the Discussion Board for Week #3. The more you practice this skill, the easier it will be to write your final paper!
NO FEAR !
To find articles in the Berkeley College Library Databases, Access the Library Website from your class link or the Engage portal:
Click on the A-Z Database icon:
The library subscribes to over 80 databases as you will see from our A-Z Database list.
The databases listed below are the best ones to use for this assignment!
For this presentation we are going to review searching in ProQuest ABI/INFORM Complete.
**Please take the time to explore all the Business databases listed on the previous slide on your own**
For the purpose of this example, my topic is:
COMPETITIVE STRATEGY OF STARBUCKS
I know a little bit about what competitive strategy means from what I read in Chapter 2 but now I am curious about how this applies to Starbucks.
Competitive Strategy
Business strategy
Operations Strategy, Marketing Strategy and Finance Strategy
Competitive Priorities
Productivity measures
Operational efficiency
Strategic Role of Technology Productivity and competitiveness
Some keywords I can use from the chapter are:
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Perform a Keyword Search for Your Topic
A “keyword” is a word (or a set of words) that best describes your topic.
I am starting very basic with strategy and Starbucks and then I will narrow my search down from there.
Let me show you how
strategy and starbucks
Way too many results!
I am going to narrow my results by Publication date and Source Type
2013-2018
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Publication Source Type
The reason I took out Wire Feeds, reports, Blogs/Podcasts/Websites is because in my experience the results from these sources are not always very relevant or academic in nature for the purposes of my business research.
You can practice by keeping these sources in your search and then taking them out to see the differences in your results !
Publication Date
The reason I limited my search dates to the last five years is because I want to be sure the information I find is more recent.
My New Results
I am interested in hearing about Starbucks and their focus on Teavana
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This news article is relevant because it is from this month announcing that it is closing Teavana’s retail locations but will sell Teavana teas in all of it’s 27K coffee sops.
This is relates directly to my company Starbuck’s latest business strategy.
I go back to my search results and scroll down past more Teavana articles to see what else looks relevant…
If I cannot find much else I will go back and revise my search.
I can either revise my search from before with different limiters or
I can test out some of my other keywords using the Advanced Search feature.
More Help Searching: Company SWOT Reports
There are also many other search strategies within ABI ProQuest to discover, such as finding a published Company SWOT report which may contain information helpful for your Operations Management report. See instructions here: http://chat.library.berkeleycollege.edu/faq/70340
More Help Searching: Find 10K Report/Annual Report
You may also wish to find your company’s 10K report to find out information as it relates to supply chain or product design (or whatever your report topic may be).
See instructions here: http://chat.library.berkeleycollege.edu/faq/52238
Now try yourself
Once you've had a chance to review the presentation, please post to the discussion board your chosen company and operations management topic.
Using ABI INFORM/ PROQUEST (as demonstrated in this PowerPoint) find a recent article that relates to your company and research topic.
Post the citation for your article in APA Format and explain how the information found in the article will be helpful for your final paper.
You now have a source you can use for your final paper!
Citing in APA Format
APA stands for the American Psychological Association and the guidelines that they develop for formatting and citing sources in research papers are required in many college level classes that deal with areas of Business, Criminal Justice and Education:
Berkeley College Academic Support Center APA Guide
http://berkeleycollege.libguides.com/APA
Purdue’s OWL APA Formatting and Style Guide
https://owl.english.purdue.edu/owl/resource/560/01/
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