Create a Value Chain for a Company
Fenil
mgt3323_mod1_operational_strategy_and_value_chain_analysis_template.pptx| PART 1 | ||||
| Operational Strategic Performance Dimension | Industry Metric | Firm Metric | Order Winner or Qualifier | |
| Cost | ||||
| Quality | Good | |||
| Unique | ||||
| Delivery | Fast | |||
| Reliable/ Consistent | ||||
| New Product Development | ||||
| Flexibility | Customization | |||
| Number of Product offerings |
Download this file so you can edit the templates below based on independent research of your selected company.
Then complete the following steps:
Fill out the template for Part 1 on page 1. Note that you cannot have more than three order winners (most companies have one or two).
Fill out the template for Part 2 on either page 2 or page 3 (Option A or B), based on the company option you selected. Make sure that your strengths are clearly differentiated from your weaknesses, and that your support activities cut across your primary activities.
Fill out the worksheet for Part 3 on page 4.
MGT 3323: Production and Operations Management
Module 1: Operational Strategy and Value Chain Analysis Template
1
Operational Strategy Analysis Template
Inbound
Logistics
Support Activities
Operations
Outbound
Logistics
Marketing
& Sales
Firm Infrastructure
Human Resources
Technology
Procurement
Service
Margins
Primary Activities
Part 2: Option A - Dell
2
Value Chain Analysis Template (Manufacturing Company)
2
Inbound
Logistics
Support Activities
Operations
Outbound
Logistics
Marketing
& Sales
Firm Infrastructure
Human Resources
Technology
Procurement
Service
Margins
Primary Activities
&
Part 2: Option B - McDonald’s
3
Value Chain Analysis Template (Servicing Company)
3
4
Let’s make a connection between the value chain and the order winners. In the box below, identify the activity, or activities, in your selected company’s value chain that enable your company to compete with their order winners. Note that these identified activities are your company’s core competence.
In the box below, list at least five resources that support your research, cited in APA format.
Part 3: Reflection Worksheet
4
