Assignment

Assessment: REPORT

Value: 100%

Length: 2500

Due date: 25 th December 2019

Submission method: Turnitin

Task:

Please identify a key strategy of an organization (you select a company of

your own choice) and evaluate whether this strategy is suitability for this firm.

Guidelines for this task:

You are required to select an organisation of your choice and to undertake strategy evaluation of this firm. This is an individual assignment. You are required to write a 2000 word report including 200 words of an executive summary, but excluding references and appendix. You should also perform the following tasks: 1. Identify and discuss strategy the firm (or SBU) implements by examining its strategy statement and/or its value chain activities. 2. Evaluate the suitability of the firm’s current business strategy based on the outcomes of your analysis (e.g., the identification of the firm’s current strategy and the most significant factors affecting the firm’s performance, and your understanding of strategy). If the current strategy is not suitable, please recommend no more than two alternative strategic initiatives that the firm should pursue and justify your recommendations. 3. Draw your conclusion.

MGT330 Assignment Marking Criteria

Student Name: Student No.:

FL

(0 - 49%)

PS

(50% - 64%)

CR

(65% - 74%)

DI

(75% - 84%)

HD

(85%-100%)

1.Understanding of strategic management theory and tools, and the quality of Information sources(20 marks)

Limited understanding of SM theory and tools involved and inappropriate information sources or relies primarily on only one source

Some understanding of SM theory and tools involved and little variety of information, or not all sources are appropriate.

Adequate understanding of SM theory and tools involved and good use of a range of appropriate information sources.

Good understanding of SM theory and tools involved and good use of a range of appropriate information sources.

Excellent understanding of SM theory, concepts, and tools involved and excellent use of wide range of information from appropriate sources.

2. Critical analysis and synthesis of argument (25 marks)

Little or no analysis or synthesis evident in assignment, argument lacks logic.

Some analysis and evaluation of issues evident. Synthesis is patchy or argument is not well developed or lacks coherence. sufficient to justify argument.

Adequate critical analysis and evaluation of issues and synthesis of ideas and information into an argument that shows some merit. would have been helpful to justify argument.

Good critical analysis and evaluation of issues and synthesis of ideas and information into an argument that shows merits.

Excellent critical analysis and evaluation Showing understanding of complex issues. Excellent synthesis of complex ideas into a coherent, logical and convincing argument.

3. Application of strategic management theory and tools (25 marks)

Little or no application of strategic management theoretical frameworks or tools, or inappropriate tools used that did not support argument.

Some strategic management tools or frameworks used, but not always appropriate, or not

Adequate use of appropriate strategic management frameworks

Good use of appropriate strategic management frameworks

Excellent application of appropriate strategic management theoretical frameworks and tools to support argument and justify conclusion.

4. Depth and breadth of coverage (20 marks)

Responses were superficial and/or inadequately addressed the aspects of assignment.

Some attempt at depth and breadth of coverage.

Some aspects of the assignment were addressed adequately.

Most aspects of the assignment were addressed in great depth.

All aspects of the assignment were covered in a thorough way.

5. Referencing and presentation (10 marks)

Little referencing of information or very inaccurately presented. Assignment is difficult to read or not well presented.

Referencing is incomplete or not always accurate. Assignment is not always easy to understand or well presented.

Information is adequately referenced. Assignment is easy to read.

Most information is fully and accurately referenced. Assignment is easy to read and presented.

All information is fully and accurately referenced. Assignment is easy to read and well presented.

Total: /100