Assignment

MGT330 - Business Strategy

Table of Contents

Subject Summary ...................................................................................................................2 Subject Coordinator ...............................................................................................................2

Subject Coordinator ..................................................................................................2 Email ..........................................................................................................................2 Phone .........................................................................................................................2 Consultation procedures ..........................................................................................2

Subject Overview....................................................................................................................2 Abstract ......................................................................................................................2 Learning outcomes....................................................................................................3 Subject content .........................................................................................................3 Key subjects...............................................................................................................3 Assumed knowledge .................................................................................................4

Subject Schedule & Delivery ..................................................................................................4 Prescribed text...........................................................................................................4 Class/tutorial times and location .............................................................................4 Schedule ....................................................................................................................5 Learning materials.....................................................................................................6 Learning, teaching and support strategies ..............................................................6 Recommended student time commitment .............................................................9

Assessment Items ...................................................................................................................9 Essential requirements to pass this subject.............................................................9 Items ........................................................................................................................10

Online Test..................................................................................................10 Strategic Analysis Report ...........................................................................12 Strategic Evaluation and Implementation Report....................................15

Assessment Information ......................................................................................................19 Academic integrity ..................................................................................................19 Referencing..............................................................................................................19 How to submit your assessment items ..................................................................19

Online submission process........................................................................19 Postal submission process ........................................................................20 Hand delivered submission process .........................................................20 Alternative submission process ................................................................20

Extensions................................................................................................................20 How to apply for special consideration..................................................................21 Penalties for late submission..................................................................................21 Resubmission ..........................................................................................................21 Feedback processes ................................................................................................21 Assessment return...................................................................................................22

Student Feedback & Learning Analytics ..............................................................................22 Evaluation of subjects .............................................................................................22

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Changes and actions based on student feedback .................................................22 Learning analytics ...................................................................................................22

Services & Support ...............................................................................................................22 Develop your study skills ........................................................................................23 Library Services .......................................................................................................23

CSU Policies & Regulations...................................................................................................23 Subject Outline as a reference document..............................................................23

Subject Summary

MGT330 - Business Strategy Session 2 2019 Faculty of Business, Justice and Behavioural Sciences School of Management and Marketing Internal Mode Credit Points 8

Welcome to a new session of study at Charles Sturt University. Please refer to the University's Acknowledgement of Country (http://student.csu.edu.au/study/acknowledgement-of- country).

Subject Coordinator

Subject Coordinator Mr Gana Pathmanathan Email [email protected] Phone 02 9291 9349

Consultation procedures

Any questions concerning the teaching of this subject can be made by contacting me, your lecturer, as below.

My name : Gana Pathmanathan

My email : [email protected] (mailto:%[email protected])

Email is the best option. Please send a brief message regarding the issue and include the subject name and subject code in your email. If your query is urgent then meet with the subject coordinator

Subject Overview

Abstract

This is a capstone subject. Successful completion of the assignments will require that students

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draw on material and concepts studied in prior subjects. The subject focuses on the strategic planning function in an organisation. There is consideration of the audit of the organisation's internal resources and of the external factors which impact upon strategic decision making. The formulation of strategic alternatives which mesh with the organisations current environment and then selection of the most effective are also examined. The implementation of strategic plans and their evaluation is the final section.

Learning outcomes

Upon successful completion of this subject, students should:

• be able to identify and examine underlying assumptions that underpin strategic management;

• be able to apply and critically analyse strategic management concepts and models; • be able to reflect on learning, and integrate prior knowledge and skills, to develop

strategic recommendations; and • be able to evaluate alternative courses of strategic action to justify choices of select/

implement/monitor strategies for organisations.

Subject content

This subject will cover the following topics:

1. Strategy: concepts and perspectives

2. Goals, values and performance

3. Industry analysis

4. Analysing resources and capabilities

5. The nature and sources of competitive advantage

6. Business-level strategies

7. Corporate-level strategies

8. Network, partnerships and alliances

9. Global strategies and the multinational corporation

10. Organisational Structure and strategic control

11. Strategy Evaluation

Key subjects

Passing a key subject is one of the indicators of satisfactory academic progress through your course. You must pass the key subjects in your course at no more than two attempts. The first time you fail a key subject you will be at risk of exclusion; if you fail a second time you will be

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excluded from the course.

The Academic Progress Policy (https://policy.csu.edu.au/view.current.php?id=00250) sets out the requirements and procedures for satisfactory academic progress, for the exclusion of students who fail to progress satisfactorily and for the termination of enrolment for students who fail to complete in the maximum allowed time.

Assumed knowledge

MGT100 or MGT210. This subject brings together many aspects of the various discipline based studies. It is recommended that this subject is studied towards the end of your course.

Subject Schedule & Delivery

Prescribed text

The textbooks required for each of your enrolled subjects can also be found via the Student Portal Textbooks (http://student.csu.edu.au/study/study-essentials/textbooks) page.

Grant, R., Butler, B., Orr, S & Murray, P. (2014). Contemporary Strategic Management: An

Australasian perspective (2nd ed.). Milton, Qld.: John Wiley and Son Australia. ISBN 9781118362556

This textbook is available in hardcopy and e-book versions. Hard copies can be purchased through the University Co-op Bookshop; e-book versions are only available from the Wiley Australia website. Students must have access to a copy of the prescribed textbook.

Class/tutorial times and location

Your class times can be found at Timetable @ CSU (http://timetable.csu.edu.au/). Find out how to use Timetable @ CSU via the Student Portal Class Timetable (http://student.csu.edu.au/study/study-essentials/timetable) page.

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Schedule

Session Week

Week Commencing Topics

Learning Activities Due Dates

1 15/07 Strategy: Concepts andPerspectives

Chapter 1; Module Topic 1

2 22/07 Goals, Values andPerformance

Chapter 3; Module Topic 2

3 29/07 Industry Analysis Chapter 4; Module Topic 3

Assessment 1 due - Thursday 1 August 2019

4 05/08 Analysing Resourcesand Capabilities

Chapter 5; Module Topic 4

Census date - last day to withdraw - Friday 9 August 2019

5 12/08 The Nature and Sources of Competitive Advantage

Chapter 6; Module Topic 5

6 19/08 Business-LevelStrategies

Chapter 7; Module Topic 6

7 26/08 Mid-Session Break

8 02/09 Mid-Session Break Assessment 2 due - Thursday 5 September 2019

9 09/09 Corporate-LevelStrategies

Chapter 8; Module Topic 7

10 16/09 Networks, Partnershipsand Alliances

Chapter 9; Module Topic 8

11 23/09 Global Strategies and the Multinational Corporation

Chapter 11; Module Topic 9

12 30/09 Organisational Structure and Strategy Control

Chapter 10; Module Topic 10

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Session Week

Week Commencing Topics

Learning Activities Due Dates

13 07/10 Strategy Evaluation Chapter 12; Module Topic 11

14 14/10 Revision Assessment 3 due -Friday 18 October 2019

Learning materials

Details of learning materials that support your success in this subject can be found in the Interact2 Subject Site.

Learning, teaching and support strategies

You should check the Interact2 Site at least weekly for postings, announcements, topic information and other resources that will assist your studies or additional information and resources vital to your success in the subject.

All of your subject materials are available on the Interact site under the Topics and Resources links in the left hand side menu. I suggest that for each topic you read the learning objectives carefully, read the overview, have a quick skim of the text and any readings provided. The Topics for this subject have been written specifically to guide you through the sections (and questions) of the prescribed textbook relevant to each topic.

In this subject there are also lots of opportunities for you to engage with me, with your peers and with the subject.

Studying at university does not mean studying alone. Take advantage of collective wisdom in class.

Use the subject schedule to plan your studies over the session.

Don't forget I am here to help - so contact me if you have any worries or chat with your peers on the discussion board and help each other too.

Academic learning support

Information on effective time management is available on the CSU Learning Support website via the following link: http://student.csu.edu.au/

Visit the learning support website for advice about assignment preparation, academic reading and note-taking, referencing, and preparing for exams at: http://student.csu.edu.au/study

The Study Centres also offers a range of workshops specifically targeting your needs as an international student. These workshops run multiple times per week and build into the comprehensive Academic Skills Development Program that you should participate in. Additionally, a number of student volunteers are available to assist you in a program known as

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Discipline Support Sessions. Please see the timetables for these programs on the noticeboards on campus and also via the iLearn Interact2 Organisation site.

You may also contact:

• Elaine Rodrigues Study Support Manager Phone: 02 8055 3413 E-mail: [email protected] (mailto:[email protected])

• Mazin Yousif Senior Study Support Coordinator Phone: 02 9291 9361 E-mail: [email protected]

• Miranda Alagich Study Support Coordinator Phone: 02 9291 9360 E-mail: [email protected] (mailto:[email protected])

For appointments, please see Reception.

Queries regarding the content of this subject should be directed to your Subject Lecturer.

Library services

The Library is located on campus as well online. Your campus Library (http://www.csustudycentres.edu.au/about-csu-study-centres/academic-support/ student-library) will support your learning journey by providing the following:

• A Self-Check kiosk for borrowing books: no more queues! • Library orientation, database searching and information literacy workshops run

during the semester • Computer terminals to conduct online research and complete written work • Photocopiers, scanners and printers • State of the art study and research facilities • Access to all subject texts including reserve copies for 2 hour loan • Qualified Information professionals to assist with all your information needs. • And for loan renewals and making requests, check your StudyGroup Library account

by accessing the StudyGroup Library catalogue (http://sga- primo.hosted.exlibrisgroup.com/primo_library/libweb/action/ search.do?vid=SGA)

Check with your Campus Library for opening hours and visit Library News for updates on Interact2 (https://idp.csu.edu.au/idp/profile/SAML2/Redirect/SSO?execution=e3s1).

CSU Library

For 24/7 access, go to CSU Library online (https://library.csu.edu.au/)http://student.csu.edu.au/library

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The CSU Library provides access to online resources. These are:

• Peer-reviewed journal articles • eBooks • Company and government reports • eJournals • Dissertations & theses • Newspapers including Business & Financial newspapers in Factiva (see Business & IT

Journal databases) • Other Reference resources (eg. Australian Bureau of Statistics, Australian standards,

online encyclopaedias & dictionaries to be read on the computer • Online assistance via free call on 1800 808 369, or ‘Ask a Librarian’ - Live Chat or Web

Form.

Other CSU Library services and resources:

https://student.csu.edu.au/library/study-research

• Video tutorials in research skills, finding journal articles for assignments, topic analysis

• Endnote referencing software

• Other online library services to help you successfully complete your assignments

Online Tutorials

http://student.csu.edu.au/library/study-research/training-tutorials-videos

Learn how to:

• Use Primo Search to find eReserve study materials and journal articles

• Search journal databases and web resources for information for your assessment tasks

• Identify appropriate sources of information and peer reviewed material, to evaluate resources

Subject Library Resource Guides

http://libguides.csu.edu.au/

Subject Library Guides are a great way to get started with research. Each online guide is tailored to a specific area of study, including Accounting, Business and Information Technology outlining how to research in your area and where to look for information.

Library Help

http://student.csu.edu.au/library/help-contacts

Friendly and quick assistance is available. Ask for help finding information and navigating the library’s extensive eResources.

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National Library of Australia - Trove database

http://trove.nla.gov.au/

The Trove database from the National Library of Australia provides access to many different online resources on any subject.

University of Technology Sydney - Blake Library

http://find.lib.uts.edu.au/

All students with a CSU student card can access University of Technology, Sydney (UTS) library for free 10 times per year or paying $50 per year to join CAUL scheme to borrow books and use the UTS library within the guidelines set down by UTS. Access restrictions may be in place during exam periods. The UTS Blake library is located near Chinatown: corner Quay Street & Ultimo Road, Haymarket. Phone: 02 9514 3666.

Contact Details below for any student enquiries:

CSU Study Centre Darlinghurst Library

Ms Mireille Eid Library Manager Phone: 02 9291 9326 Email: [email protected] (mailto:[email protected])

Ms Angie Baho Library Officer Phone: 02 9291 9315 Email: [email protected] (mailto:[email protected])m

Recommended student time commitment

This subject is an 8 point subject. The CSU Subject Policy states that a standard 8 point subject should require you to spend up to 160 hours engaged in the learning and teaching activities. These activities include the time spent in preparation for assessment, including study for examinations, tests, and assignment preparation.

Assessment Items

Essential requirements to pass this subject

There is no examination in this subject. There are three assessment tasks.

You must obtain a total mark of at least 50% in order to pass this subject.

To be eligible for the grade AA you must have submitted all assessment items in the subject. If you choose not to complete an assessment item and receive an overall mark between 45 and 49 then you will not be granted an AA.

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Items

Item No. Title Value Due Date*

Return Date**

1 Online Test 10% 01-Aug-2019 23-Aug-2019

2 Strategic Analysis Report 40% 05-Sep-2019 26-Sep-2019

3 Strategic Evaluation and ImplementationReport 50% 18-Oct-2019 11-Nov-2019

* Due date is the last date for assessment items to be received at the University ** Applies only to assessment items submitted by the due date

Assessment item 1

Online Test

Value: 10% Due Date: 01-Aug-2019 Return Date: 23-Aug-2019 Submission method options: Interact2 Test

Task

Multiple choice test is based on Topic 1: Strategy: Concepts and Perspectives and Topic 2: Goals, Values and Performance.

The online test will be available on Interact2 from 29th July to 1st August 2019. This multiple choice test is designed to encourage early engagement of this subject and a revision of the basis of strategic management as understanding these is necessary for Assignment 2.

There are 10 questions that you need to finish in 30 minutes.

You can only attempt the test once.

Individual feedback and solutions of this test will be available by clicking the same link after the

test closes on 1st August 2019.

Please note that as the test system closes automatically on midnight 1st August 2019, no extension would be granted for this assignment.

Rationale

This assessment task will assess the following learning outcome/s: • be able to identify and examine underlying assumptions that underpin strategic

management.

This multiple choice test is designed to:

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• encourage early engagement of this subject; • build a theoretical base for Assignment 2.

Marking criteria and standards

MGT330 Business Strategy Assessment 1

Criteria HD DI CR PS FL

Multiple choice question

(10 marks)

You will be required to: answer multiple choice questions by selecting the best option from four available choices to demonstrate your understanding of: Topic 1 and Topic 2.

To meet this level you will attain a cumulative mark between 85%-100% for this assessment.

A mark in this range indicates that you have selected the best answer option from four available choices for each question with no more than 1 incorrect answer in this component of the assessment.

Overall, in meeting this level you will demonstrate an exceptional and a consistently high level of knowledge and understanding in Topic 1 and Topic 2.

To meet this level you will attain a cumulative mark between 75%-84% for this assessment.

A mark in this range indicates that you have selected the best answer option from four available choices for each question with 2 incorrect answers in this component of the assessment.

Overall, in meeting this level you will demonstrate a comprehensive and high level of knowledge and understanding in Topic 1 and Topic 2.

To meet this level you will attain a cumulative mark between 65% - 74% for this assessment.

A mark in this range indicates that you have selected the best answer option from four available choices for each question with 3 incorrect answers in this component of the assessment.

Overall, in meeting this level you will demonstrate a sound knowledge and understanding in Topic 1 and Topic 2.

To meet this level you will attain a cumulative mark between 50%-64% for this assessment.

A mark in this range indicates that you have selected the best answer option from four available choices for each question with no more than 4 or 5 incorrect answers in this component of the assessment.

Overall, in meeting this level you will demonstrate a basic knowledge and understanding in Topic 1 and Topic 2.

At this level you will attain a cumulative mark between 0%-49% for this assessment.

A mark in this range indicates that you have selected the best answer option from four available choices for less than half of the questions, with 6 or more incorrect answers in this component of the assessment.

At this level you will not have demonstrated a basic knowledge and understanding in Topic 1 and Topic 2.

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Assessment item 2

Strategic Analysis Report

Value: 40% Due Date: 05-Sep-2019 Return Date: 26-Sep-2019 Length: 2500 words Submission method options: Alternative submission method

Task

You are required to select an organisation of your choice and to undertake a strategic analysis of the organisation, which aims to achieve an understanding of the key strategic issues, both externally and internally, that are likely to influence the performance of the company into the future.

In this report, you are required to write a 2500 word report including 200 words of an executive summary, but excluding references and appendix. You should also perform the following tasks:

1. Describe briefly the background information of the firm (or Strategic Business Unit - SBU) assigned. This information should be brief and relevant to the discussion of your assignment and thus may include ownership, history, size, business scope, major products/services, and major markets of the firm (or SBU) selected.

2. Conduct external environment analysis including a macro-environment analysis and Porter's 5 forces analysis:

• Conduct a macro-environment analysis for the entire industry within which the firm (or SBU) operates. You should use PESTEL model and focus on the understanding of the purpose of this analysis, the identification of key factors and their implications in terms of key opportunities and threats, and the discussion of their overall impact on the industry growth in the future. Draw your conclusion based on your macro- environment analysis.

• Undertake a competitive analysis using Porter’s 5 forces model. You are required to pay attention to the purpose of this analysis, the inter-connectedness of different aspects of the competitive forces, and their overall impact on the industry and the organisation selected in terms of main driving forces in the competitive environment. Draw your conclusions based on your five-force analysis.

3. Conduct internal environment analysis. You should identify 4 to 5 key resources and competencies of the firm (or SBU) that are likely to provide sustainable competitive advantage for an analysis using the V.R.I.O framework.

4. Summarise your findings based on your external and internal environment analysis. Identify the key issues that the firm (or SBU) faces and give your recommendations.

You may select any organisation (local or international) with enough publicly available information to enable you to address the assessment criteria. If you choose a large organisation eg. Wesfarmers, make sure you select one of the companies/ divisions for your

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analysis such as Bunnings or Coles to make sure your organisation only covers one industry.

While working on this task, assume that your report will be presented to senior management to inform the strategy team of the key strategic issues facing the company.

Rationale

This assessment task will assess the following learning outcome/s: • be able to apply and critically analyse strategic management concepts and models. • be able to reflect on learning, and integrate prior knowledge and skills, to develop

strategic recommendations.

Marking criteria and standards

HD (85% - 100%) DI (75% - 84%) CR (65% -74%) PS (50% - 64%) FL (0 - 49%)

1. Executive summary (5 marks)

Comprehensive; purpose and significance of the main points are clearly explained and signposted through the report structure.

Provides a comprehensive summary of the report and a clear, succinct identification of the main points.

Provides an adequate summary of the report that identifies the significant aspects and how they inter-relate.

Attempts to identify the requirements, but does not draw out their significance in relation to the assignment.

Does not identify/ provides only a limited identification of the requirements for the executive summary.

2. Identification, use,application, and critical analysis of theory. (10 marks)

Concise overview and critical evaluation of relevant theory. Theory is integrated exceptionally well into argument.

Concise overview and critical analysis of relevant theory. Theory is integrated and linked well to argument.

Identification and explanation of relevant theory. Theory linked to point of view and/or argument.

Include some relevant theory and makes attempts to use theory to support point of view and/ or argument.

Relevant theory on the topic missing and/or none/ poor attempt to use theory to support point of view and/or argument.

3 .Critical reflection and discussion. (15 marks)

Consistently demonstrate and integrate critical/ reflective evaluation. Evidence of superior reflective thinking skills.

Mostly demonstrate and integrate critical/ reflective analysis. Evidence of good reflective thinking skills.

Demonstrate and integrate critical/ reflective analysis. Evidence of reflective thinking skills.

Some attempt at critical/ reflective analysis.

Does not demonstrate any attempt at critical/ reflective analysis.

4 .Conclusion (5 marks)

Well- constructed and

Well- constructed

Clear conclusion

Conclusion reflects main

Conclusion not evident

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HD (85% - 100%) DI (75% - 84%) CR (65% -74%) PS (50% - 64%) FL (0 - 49%)

clear conclusion with strong links to main arguments in report.

and clear conclusion supported by main arguments in report.

that reflects main arguments in report.

arguments in report.

and/or does not relate to main arguments in report.

5. Reference and Presentation (5 marks)

10+ highly relevant current scholarly resources presented in perfect APA style. Articles used to outstanding effect in report. Outstanding expression and presentation. Fluent writing style appropriate to the style of paper. Grammar and spelling accurate. Very considerate to the reader. Meets report presentation guidelines.

10+ very relevant current scholarly resources presented in perfect APA style. Articles used to very good effect in report. Very good expression and presentation. Language fluent, few errors in grammar, spelling and syntax. Mainly considerate of the reader. Meet report presentation guidelines.

10 relevant current scholarly resources presented in APA referencing style. Articles used to good effect in report. Good expression and presentation. Language mainly fluent grammar and spelling mainly accurate. Needs more consideration given to the needs of the reader. Mainly meets report presentation guidelines.

10 potentially relevant current scholarly resources presented in near-perfect APA referencing style. Articles used to some effect in report. Satisfactory expression and presentation. Meaning apparent but language not always fluent, grammar and/or spelling contain errors. Minimal consideration given to the reader. Meets most report presentation guidelines.

<10 relevant current scholarly resources, and/or not in perfect APA referencing style. Articles not used to good effect in report. Unsatisfactory expression and presentation. Meaning unclear and/ or grammar and/or spelling contain frequent errors. No consideration given to the reader. Poor presentation e.g. single spacing, no paragraphs.

Presentation

This is a third year subject and a high standard of presentation is expected for this assignment. The following factors will influence your assessment grade:

- Grammar and syntax;

- Clarity and coherence of arguments;

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- Structure, organisation, sentence and paragraph construction;

- In-text citations and end-text referencing (APA 6th)

Requirements

To complete your report for Senior Management you will need to include the following sections:

1. Executive Summary 2. Background - Give a brief account of the background of the company/organisation 3. External Analysis – Conduct an analysis of the organisation’s external environment and

competitive landscape 4. Internal Analysis – Conduct an analysis of the organisation’s internal environment

including its resources/capabilities identify the company’s core competencies and resulting ability to outperform competitors

5. Identify and analyse the issues in the internal and external environments and prioritize them in the order you feel are most critical

6. Conclusion – Summarise your findings.

Most importantly, always use your spelling and grammar checker. Remember this does not pick up all errors, so you must also manually and carefully edit your work.

APA (6th Edition) Referencing must be used, including in-text citations and complete and correctly formatted reference list. More information can be found here

http://student.csu.edu.au/library/integrity/referencing-at-csu (http://student.csu.edu.au/ library/integrity/referencing-at-csu)

This assignment must be submitted through Turnitin.

It is recommended that your name, student ID and page number are included in the header or footer of every page of the assignment.

Further details about submission through Turnitin will be provided via Interact2.

Additional information to assist you with your assignment can be found here http://student.csu.edu.au/study/skills/guidesandtips/writing-at-uni

The CSU report checklist can be found here (http://student.csu.edu.au/__data/assets/ pdf_file/0019/830350/Report-writing-checklist.pdf)http://student.csu.edu.au/__data/assets/ pdf_file/0019/830350/Report-Writing-Checklist.pdf

Assessment item 3

Strategic Evaluation and Implementation Report

Value: 50% Due Date: 18-Oct-2019 Return Date: 11-Nov-2019 Length: 2500 words Submission method options: Alternative submission method

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Task

By fully utilizing theoretical concepts and sourcing at least ten current scholarly resources, complete either 1 or 2 below:

1. Discuss and evaluate a major strategic decision made by your company (or a company or organisation that you are familiar with) in the past five years.

• In the light of your review, do you think that the company acted strategically? • Evaluate the suitability of the current strategy. If the current strategy is not suitable,

please recommend no more than two alternative strategic initiatives and justify your recommendations.

OR

2. It is often noted that implementation is the most difficult aspect of strategic management. With reference to your organisation(or a company or organisation that you are familiar with), how might this be the case?

• Discuss strategy implementation issues in the organisation. • Analysis and critique of the benefits and limitations of strategy implementation in the

organisation. • Analysis of why implementation might be the most difficult part of the strategic

management process in the organisation. • Recommendations on how strategy implementation could be enhanced.

In this assignment, you are required to write a 2500 word Report. This includes a 200 word executive summary, but excludes references and appendix.

Rationale

This assessment task will assess the following learning outcome/s: • be able to apply and critically analyse strategic management concepts and models. • be able to reflect on learning, and integrate prior knowledge and skills, to develop

strategic recommendations. • be able to evaluate alternative courses of strategic action to justify choices of select/

implement/monitor strategies for organisations.

Marking criteria and standards

HD (85%-100%) DI (75% - 84%) CR (64% - 74%) PS (50% - 64%)

1. Understanding of strategic management theory and tools, and the quality of Information sources (10 marks)

Excellent understanding of SM theory, concepts, and tools involved and excellent use of wide range of information from appropriate sources.

Good understanding of SM theory and tools involved and good use of a range of appropriate information sources.

Adequate understanding of SM theory and tools involved and good use of a range of appropriate information sources.

Some understanding of SM theory and tools involved and little variety of information, or not all sources are appropriate.

Limit under SM theor tools inv inappr inf sour primarily on only one sour

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HD (85%-100%) DI (75% - 84%) CR (64% - 74%) PS (50% - 64%)

2. Critical analysis and synthesis of argument (15 marks)

Excellent critical analysis and evaluation Showing understanding of complex issues. Excellent synthesis of complex ideas into a coherent, logical and convincing argument.

Good critical analysis and evaluation of issues and synthesis of ideas and information into an argument that shows merits.

Adequate critical analysis and evaluation of issues and synthesis of ideas and information into an argument that shows some merit. would have been helpful to justify argument.

Some analysis and evaluation of issues evident. Synthesis is patchy or argument is not well developed or lacks coherence. sufficient to justify argument.

Lit analysis or synthesis e in assignment argument lacks logic.

3. Application of strategic management theory and tools (10 marks)

Excellent application of appropriate strategic management theoretical frameworks and tools to support argument and justify conclusion.

Good use of appropriate strategic management frameworks

Adequate use of appropriate strategic management frameworks

Some strategic management tools or frameworks used, but not always appropriate, or not

Lit applic str manag theor frame tools, or inappr tools used tha no argument

4. Recommendation (5 marks)

Well supported recommendations included.

Clear and supported recommendations included.

Clear recommendations are included.

Recommendations are mentioned but not clear or supported.

Lit rec

5. Presentation (5 marks)

Outstanding expression and presentation. Fluent writing style appropriate to the style of paper. Grammar and spelling accurate. Very considerate to the reader. Meets report presentation guidelines.

Very good expression and presentation. Language fluent, few errors in grammar, spelling and syntax. Mainly considerate of the reader. Meet report presentation guidelines.

Good expression and presentation. Language mainly fluent grammar and spelling mainly accurate. Needs more consideration given to the needs of the reader. Mainly meets report presentation guidelines.

Satisfactory expression and presentation. Meaning apparent but language not always fluent, grammar and/or spelling contain errors. Minimal consideration given to the reader. Meets most report presentation guidelines.

Unsa expr present Me and/or gr and/or spelling cont err consider giv reader present single sp par

6. Referencing skills

10+ highly relevant current

10+ very relevant current scholarly

10 relevant current scholarly

10 potentially relevant current

<10 r curr

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HD (85%-100%) DI (75% - 84%) CR (64% - 74%) PS (50% - 64%)

(5 marks)

scholarly resources presented in perfect APA style. Articles used to outstanding effect in report.

resources presented in perfect APA style. Articles used to very good effect in report.

resources presented in APA referencing style. Articles used to good effect in report.

scholarly resources presented in near- perfect APA referencing style. Articles used to some effect in report.

resour no ref Articles no to g report

Presentation

This is a third year subject and a high standard of presentation is expected for this assignment. The following factors will influence your assessment grade:

- Grammar and syntax;

- Clarity and coherence of arguments;

- Structure, organisation, sentence and paragraph construction;

- In-text citations and end-text referencing (APA 6th)

Requirements

To complete your report for Senior Management you will need to include the following sections: 1. Executive Summary 2. Background - Give a brief account of the background of the company/organisation 3. Identify the organisation’s current strategy 4. Evaluate the suitability/implementation issues of the organisation’s current strategy 5. Identify the key issues and give your recommendations 6. Conclusion

Most importantly, always use your spelling and grammar checker. Remember this does not pick up all errors, so you must also manually and carefully edit your work.

APA (6th Edition) Referencing must be used, including in-text citations and complete and correctly formatted reference list. More information can be found here

http://student.csu.edu.au/library/integrity/referencing-at-csu (http://student.csu.edu.au/ library/integrity/referencing-at-csu)

This assignment must be submitted through Turnitin.

It is recommended that your name, student ID and page number are included in the header or footer of every page of the assignment.

Further details about submission through Turnitin will be provided via Interact2.

Additional information to assist you with your assignment can be found here http://student.csu.edu.au/study/skills/guidesandtips/writing-at-uni

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The CSU report checklist can be found here (http://student.csu.edu.au/__data/assets/pdf_file/ 0019/830350/Report-writing-checklist.pdf)http://student.csu.edu.au/__data/assets/pdf_file/ 0019/830350/Report-Writing-Checklist.pdf

Assessment Information

Academic integrity

Academic integrity means acting with honesty, fairness and responsibility, and involves observing and maintaining ethical standards in all aspects of academic work. This subject assumes that you understand what constitutes plagiarism, cheating and collusion. If you are a new student we expect you to complete the modules called Academic Integrity at CSU (http://student.csu.edu.au/library/integrity/academic-integrity-course).

CSU treats plagiarism seriously. We may use Turnitin to check your submitted work for plagiarism. You can use Turnitin to check for plagiarism (http://student.csu.edu.au/library/ integrity/referencing-at-csu/checking) in your assessments before submission.

Referencing

Referencing is an important component of academic work. All assessment tasks should be appropriately referenced. The specific details of the referencing requirements are included in each assessment task description. Get referencing style guides and help (http://student.csu.edu.au/library/integrity/referencing-at-csu) to use for your assessments.

How to submit your assessment items

Online submission process

Assessment tasks that are not completed through the Subject site need to be submitted electronically via Turnitin site by the due date. You will be able to add yourself to the Turnitin class once the class is set up by your Lecturer.

Unless advised otherwise, all Turnitin submissions are due by midnight (AEST) of the date specified. Please note that the time and the date of your Turnitin submission will be used to determine your official submission time.

All textual elements within an assessment must be submitted in a format that is readable by Turnitin. Specific exceptions, where an assessment requires the insertion of image based evidence of workings will be outlined in the context of the assessment. Students that deliberately attempt to insert content of assessments in a format that is not readable by Turnitin may be subject to Academic misconduct investigations.

Additional Submission Information:

It is recommended that your name, student ID and page number are included in the header or footer of every page of any assignment. You are also required to rename your assignment file before you submit via Turnitin as per below protocol: SUBJECT CODE, SI, SURNAME, STUDENT ID, ASSESSMENT NUMBER, SESSION.

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Example – BUS100 SI PATEL 11554466 A3 201860.doc

Postal submission process

Under normal circumstances postal submissions will not be accepted for any of the assessments required.

Hand delivered submission process

Under normal circumstances hand delivered submissions will not be accepted for any of the assessments required.

Alternative submission process

Under normal circumstances alternative submission will not be accepted for any of the assessments required.

Extensions

It is best to complete assessment items by the due date. However, when something unavoidable comes up an extension may be possible. The following principles are used when processing extensions

1. For in-session assessment items, an extension request for up to three (3) calendar days can be made by emailing your subject coordinator directly before the due date. In your email please state the reason why you need more time as well as what precisely you are requesting. Supporting documentation is not required. If an extension is requested in the above format with a valid reason and your request does not disadvantage other students, the extension will be approved.

2. For in-session assessment items, extension requests of more than three (3) calendar days must be made via the special consideration form:https://apps.csu.edu.au/specialcons/. (https://apps.csu.edu.au/specialcons/)The request must be made before the due date and must include supporting documentation. Acceptable reasons are given in the Special Consideration Policy<https://policy.csu.edu.au/view.current.php?id=00298>. Each request will be considered on a case by case basis. The request may not be granted. The maximum extension possible will be seven (7) calendar days.

3. If you receive an extension, then you should expect the assessment item and its feedback to be returned later. If you submit later than the extended due date you will receive late penalties as per guidelines below.

4. Unless your extension permits otherwise, submissions received 10 days after the original due date will receive zero.

5. For end of session exams, you can request a supplementary exam viahttps://apps.csu.edu.au/specialcons/. (https://apps.csu.edu.au/specialcons/)This request must be made within 3 working days of the date of exam and must include supporting documentation. Acceptable reasons are given in the Special Consideration Policy <https://policy.csu.edu.au/view.current.php?id=00298>. For medical issues, a CSU medical certificate is required. If the supplementary exam (SX) is awarded then your exam is moved to the next examination period. In order to preserve exam integrity and manage the logistics of exams, the timing of a supplementary exam is heavily restricted.

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How to apply for special consideration

Academic regulations provide for special consideration to be given if you suffer misadventure or extenuating circumstances during the session (including the examination period) which prevents you from meeting acceptable standards or deadlines. Find the form on the Student Portal Special Consideration, Misadventure, Advice and Appeals (http://student.csu.edu.au/ study/academic-advice) page.

Penalties for late submission

The penalty for late submission of an assessment task (without obtaining the Subject Coordinator's approval for an extension) will be:

10% deduction per day, including weekends, of the maximum marks allocated for the assessment task, i.e. 1 day late 10% deduction, or 2 days late 20% deduction.

An example of the calculation would be:

Maximum marks allocated = 20

Penalty for one day late = 2 marks (so, a score of 18/20 becomes 16/20 and a score of 12/20 becomes 10/20).

If an assignment is due on a Friday but is not submitted until the following Tuesday, then the penalty will be four days (40% deduction or 8 marks in the example above).

Submissions more than 10 days late will be acknowledged as received but will not be marked.

Resubmission

Under normal circumstances resubmission of assessment items will not be accepted for any of the assessments required in this subject.

Feedback processes

You will receive feedback in several forms throughout the semester.

You will receive a mark for each assessment except where the assessment has a satisfactory/ unsatisfactory grade type. The mark of the assessment will indicate the grade for that assessment.

Feedback on your assignment can be viewed on Turnitin after the assignment results are released. The following are some of the forms of feedback that I may use.

• Voice comments • In text comments • Marking rubrics • End of text comments

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You may also approach me in class for further clarification or feedback on the assignment.

Assessment return

You should normally expect your marked assessment to be returned to you within 15 working days of the due date, if your assessment was submitted on time. If you submitted your assessment on time but not received it back by the return date, you should make enquiries in the first instance to the subject coordinator.

Student Feedback & Learning Analytics

Evaluation of subjects

CSU values constructive feedback and relies on high response rates to Subject Experience Surveys (SES) to enhance teaching. Responses are fed back anonymously to Subject Coordinators and Heads of Schools to form the basis for subject enhancement and recognition of excellence in teaching. Schools report on their evaluation data; highlighting good practice and documenting how problems have been addressed. You can view a summary of survey results via the Student Portal SES Results (https://student.csu.edu.au/study/subject- experience-survey-results) page.

We strongly encourage you to complete your online Subject Experience Surveys. You will be provided with links to your surveys via email when they open three [3] weeks before the end of session.

Changes and actions based on student feedback

The preparation of this subject has taken into account the feedback provided by students in recent sessions.

In response to the student feedback, changes have been made to the Assessment Items and the Marking Criteria.

Learning analytics

Learning Analytics refers to the collection and analysis of student data for the purpose of improving learning and teaching. It enables the University to personalise the support we provide our students. All Learning Analytics activities will take place in accordance with the CSU Learning Analytics Code of Practice. For more information, please visit CSU's Learning Analytics (http://www.csu.edu.au/division/student-learning/home/analytics-and-evaluations/ learning-analytics) website. Data about your activity in the Interact2 site and other learning technologies for this subject will be recorded and can be reviewed by teaching staff to inform their communication, support and teaching practices.

Services & Support

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Your Student Portal (http://student.csu.edu.au/) tells you can how you can seek services and support. These include study, admin, residential, library, careers, financial, and personal support.

Develop your study skills

Develop your study skills (https://student.csu.edu.au/study/skills) with our free study services. We have services online, on campus and near you. These services can help you develop your English language, literacy, and numeracy.

Library Services

CSU Library (https://student.csu.edu.au/library) provides access to the eBooks, journal articles, books, and multimedia resources needed for your studies and assessments. Get the most out of these resources by contacting Library staff either online or in person, or make use of the many Library Resource Guides, videos and online workshops available.

CSU Policies & Regulations

This subject outline should be read in conjunction with all academic policies and regulations. Please refer to the collated list of policies and regulations relevant to studying your subject(s) (http://student.csu.edu.au/administration/policies-regulations-subjects) which includes links to the CSU Policy Library (http://www.csu.edu.au/about/policy) - the sole authoritative source of official academic and administrative policies, procedures, guidelines, rules and regulations of the University.

Subject Outline as a reference document

This Subject Outline is an accurate and historical record of the curriculum and scope of your subject. CSU's Subject Outlines Policy (https://policy.csu.edu.au/view.current.php?id=00267) requires that you retain a copy of the Subject Outline for future use such as for accreditation purposes.

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